I love the thrill of solving a challenge. At the heart of this is people and how we make them feel to move them to action. My career has been driven by this desire to unlock people’s emotions to create meaningful communication and experiences in a world that is more complicated than ever. As a “big” agency strategist for much of my career, I’m well versed in best-in-class comms planning, research methodologies and data storytelling that fuel effective marketing strategies. My experience with smaller boutique agencies adds the right touch of agility and inventiveness needed for today’s demands. My years as a freelancer injected more confidence and bravery into my work. And most recently, working on the client side, I now have a perspective of the business from all sides of the table.Collaborating with people is where I excel. I have led and cultivated integrated strategy teams in a diverse range of categories from beverages to male grooming to financial services to pharmaceuticals and health care. Together, we have created effective strategies that move people to action, grow businesses, and have been recognized by the industry.