B M. Email and Phone Number

Defined campaigns to drive specific results across the paid media. Identified and pursued new business opportunities by researching market trends and competitor activities, resulting in the increase of growth revenue from new markets and industries. Analyzed campaign results for marketing campaigns and initiatives.

Analyzed marketing data, campaigns, and projects for 6+ clients in an agency capacity. Defined advertising scope and identified project needs, schedules, and assigned tasks to creative, merchandising teams, dev teams, and outside creative consultants. Created and managed optimization and creative briefs to help initiate kick-off and prioritize initiatives based on impact and business need.

Analyzed homepage campaigns to increase efficiency and revenue. Collaborated with engineering, merchandising, product managers, creative teams, and business leaders to effectively manage resources and product launches. Communicated status and performance to key stakeholders and leadership through regular updates. Built out processes and managed tools effectively to drive profitability through efficient project and resource management.

Responsible for managing and optimizing digital marketing efforts.

Developed campaign media strategy on and offline. Partnered with internal creative teams and external vendors to drive growth via online digital and offline media campaigns. Managed marketing projects and retail calendar to ensure timely execution and consistent positioning and messaging.

Developed marketing strategy to promote original content via paid social and content recommendation networks such as Taboola, Outbrain, etc. Researched and tested new marketing channel opportunities to increase traffic. Optimized campaign KPIs to increase CTR and positively affect CPC by perfecting targeting efforts. Led and managed digital assets for multi-channel marketing efforts.

Managed digital marketing campaigns – including text and display, paid social, and re-marketing strategies for eBay's business in Asia-Pacific, the US, and emerging European/African markets. Directed mobile app campaigns on search and display networks such as Google and Facebook, and other app networks. App store optimization and testing. Researched, analyzed, tested, and developed new traffic channels, including advertising platforms, aggregators, networks, and incentivized downloads. In support of SEM, paid social, and social publishing endeavors, led digital asset creative development; implemented social media best practices. Managed email marketing campaigns. Analyzed KPI data to continuously optimize current campaigns, built projections for future campaigns, and weighed performance when comparing new marketing channels. Used Facebook/Twitter interest categories to drive engagement/lower CPI. Created paid social strategies to build business.

Managed social media fan pages on Facebook, Twitter, YouTube, and Google+, supporting several international business units. Led brand narrative and value proposition campaigns. Directed fan acquisition and engagement campaigns, and increased referral traffic; led social network commitment and customer service initiatives.

Created and managed Paid Search and Social campaigns for a variety of clients.

Created rich content for Leaf Group (formerly Demand Media Studio) properties and clients within strict deadlines for multiple dotcoms, including: USAToday, Trails, Synonym, AZCentral, TyraBeauty, eHow, Answerbag, Livestrong, Local, and WhiteFence. Designed original travel/leisure content for AOL Travel and other affiliated properties.

Created original travel and leisure content published on AOL Travel and other affiliated properties.