Barry Murphy (He/Him) Email & Phone Number

London, England, United Kingdom

London

London, England, United Kingdom

London, United Kingdom

• Managing the onsite optimisation through ATTRAQT while managing and planning onsite trading content for homepages & landing pages.
• Working with developers & web analytics team to implement a content tagging system onsite, then utilising this to start reporting on content performance onsite.
• Managing and upskilling the Online Trade Optimisation Assistant and the Online Trade Planning Assistant, managing their workflow as well as development.
• Working closely with our CRO team to suggest, drive forward & implement new tests for the site pertaining to category listing pages, onsite content & navigation.
• Planning and managing email planning process with Digital Marketing Manager & Content Editor, ensuring messaging, landing pages & product selection is optimised.
• Implemented a new onsite content briefing process that was adapted and now used across the ecommerce and digital marketing functions for the briefing and critical path of content delivery.

London, United Kingdom

• Implemented a weekly reporting framework for all territories to more accurately report on customer journey and experience, including category page KPIs and onsite search.
• Worked alongside CRM and Analyst team to drive forward online specific reporting
• Implemented a Content Hotspot strategy to facilitate cross selling based on basket analysis of customer segments.
• Worked alongside B&M function to create strategies around divisions forecast to grow YOY, presenting this back to Trading Heads and CEO.
• Creation of a A/B testing timetable and strategy within Attraqt, to build upon the capabilities, the tool had when I arrived and to get the best out of the changes I’ve made in data fields.

• Manual merchandising and coaching product assistants on best practice to support this.
• The setting of automated rules to run under the site.
• Optimising our search functionality which has involved a restructure of priority in our search funnel
• Refining and improving onsite navigation, which has included working with our Senior Product Owner to facilitate feed changes in order to add fields into the Attraqt tool.
• Adapting our navigation to be more fit for purpose and in line with product scale by division.

London, United Kingdom

• Cultivating and maintaining relationships across numerous departments, from the Buying and Merchandising teams, to Studio Re-touchers and the US trade team based in New York.
• Optimising the category listing pages using our merchandising tool.
• Working with Content & Marketing to create, plan and maintain edits to support HPs, emails etc.
• Maintaining the branded A-Z to ensure smooth customer journey.
• Rolling out the VM team master classes to educate the business.
• Ensuring immaculate site standards to help create an excellent customer journey.

As a Visual Merchandiser for the flagship store, my responsibilities included delivering daily visual excellence, styling new trends, leading teams on floor moves and heading up collaborative design launches. The team and myself would regularly go above and beyond to deliver the best result possible.Beyond in-store duties, I also attended seasonal product.