I created my consulting agency to meet the marketing and communication needs of the various players in the music industry.In need of help? I'd be delighted to help you with your projects.To contact me: baptistepetit.consulting@gmail.comI offer the following services: STREAMING• Claiming of artist profiles from streaming platforms• Optimization of artist profiles• Creation of personalized playlists• Writing and submitting pitches to platforms for your releases (single, IG, EP, albums)• Advertising campaigns on Spotify• Playlisting campaigns SOCIAL NETWORKS• Development of communication strategies• Profile optimization and account security• Meta Ads advertising campaigns• YouTube sponsorship campaigns• Content creation• Partner coordination • Monitoring and analysis of campaign resultsMUSIC RELEASES• Development of release strategies GRAPHICS• Creation of all types of digital and print documents (sleeves, brochures, programs, cards, flyers, visuals for social networks and streaming platforms, portfolios, etc.)

Vocal art ensemble founded in 1998 by Catherine Simonpietri, specializing in 20th and 21st century repertoire. Job responsibilities• Redesign of the ensemble's visual identity• Redesign of the website• Creation of new communication strategies on social networks (Facebook, Instagram, YouTube, LinkedIn)• Takeover of artist profiles on streaming platforms• Content sponsorship campaigns on social networks and streaming platforms• Newsletter creation• Creation of documents (brochures, programs, etc.)• Optimization of website referencing• Creation of marketing strategy for next album• Management of marketing department budget

A Quebec music company in existence since 1998, supporting pop, folk, alternative, rock and country artists. We promote the local scene through 4 areas of career development: phonographic production, publishing, management and show production.Artists represented: Éléonore Lagacé, Florence K, Cédrik St-Onge, JACO, Jonny Arsenault, Mathieu Bérubé, Natalie ChoquetteMissions carried out• Plan and coordinate the marketing of 1 EP, 3 albums, 13 singles, 7 music videos, 8 acoustic sessions and 6 different single shows in 2 years• Management and breakdown of marketing budgets• Coordination and creation of promotional content (videos, images, newsletters, posts, purchase of advertising space, etc.)• Pitch each release (singles and albums) to our distributor (Universal Music) and streaming platforms• Constant project follow-up with partners (artists, PR, marketing agencies, radio tracking, media, streaming platforms, etc.)• Planning and execution of local and international advertising campaigns (print, web, radio, metro, streaming platforms)• Management of social networks (Facebook, Instagram, YouTube, TikTok, LinkedIn)• Identify and implement career development levers for our artists in the various French-speaking markets• Competitive intelligence on marketing practices • Company rebranding and website redesignMost proud of• Working closely with exciting artists on all aspects of their career development• Implemented local and international multi-channel marketing strategies to promote our albums and artists• Overseeing the entire rebranding project

Canada's #1 classical music label, with over 800 albums released in 30 years. Artists represented: Yannick Nézet-Séguin and Orchestre Métropolitain, Karina Gauvin, Janina Fialkowska, Marie-Josée Lord, Suzie LeBlanc, Stéphane Tétreault, Les Voix humaines, Molinari Quartet, Arion Baroque Orchestra, Elisabeth Pion, Philip Chiu, Cameron Crozman...Missions carried out• Plan and coordinate the marketing of 49 albums in 2 years• Management and breakdown of marketing budgets• Coordination and creation of promotional content (videos, images, newsletters, posts, purchase of advertising space, etc.)• Pitch each release (singles and albums) to our distributor (Universal Music) and streaming platforms• Constant project follow-up with partners (artists, PR, marketing agencies, radio tracking, media, streaming platforms...)• Planning and execution of local and international advertising campaigns (print, web, radio, metro, streaming platforms)• Management of social networks (Facebook, Instagram, YouTube, TikTok, LinkedIn)• Management of competition entries (JUNO Awards, Grammy Awards, Opus Awards...)• Competitive intelligence on marketing practices • Marketing coordination for a Quebec classical music festival launched in Paris in 2023• Development of marketing strategy for our websiteMost proud of• Working with the crème de la crème of Quebec and Canadian classical artists• Implemented local and international multi-channel marketing strategies to promote our albums and artists• 106 videos uploaded to our YouTube channel over two years• Complete takeover of our social networks, with the creation of a graphic charter for greater consistency in our publications

Techno, house & tech house label • Research, prepare, and write press releases, artist biographies, newsletters, website and social media content • Creation of EPs & albums artworks and digital visuals• Responsible for managing media relations with both digital and traditional media publications• Brands and medias sollicitation, management of the parternships• Events: social media management, artists’ hotel & transport booking, artist care, ticketing

• International Project Manager of Imany on her last album ‘‘Voodoo Cello’’• Recovery and provision of content to Universal affiliates (sound, video, pictures, translations, lyrics, presentations, newsletters)• Commercial: release planning updates, recovery of physical quantities for orders, commercial pitches of the tracks/albums, reporting, follow up• Digital: releases watch and follow up on streaming platforms, creation of a platform to share tracks between Digster and Third Party Playlisters to boost our audiences, artists reach and listenings• Monitoring of the artists’s promotion operation (logistic coordination, interviews, recordings, etc)• Creating, managing, and implementing communication strategy across all digital and traditional media channels• Constant update of our release planning• Assisting on a daily basis a team of 9 people (including 4 Project Managers and 2 Artistic Directors)

• Editing: marketing briefs and pitches, translations, orthographic corrections• Creating and sending secured listening links, ordering and sending CDs, vinyls & merch to medias and partners• Admin: bookings, purchase orders, sending/following up/reminding invoices, payment of artists fees• Support in events organization: launching of Indochine Pop-Up store, release parties, etc

French pop artistMBA year-long main project• Communication consulting and image management• Organizing a studio recording• Creation of video content for social networks• Organizing a music video recording for the track ‘‘Adieu la Riviera’’

Electronic musics & digital creativity festival• Assisting the Partnerships Director in the creation of the marketing strategy for the festival• Creation of presentations and templates for the entire MUTEK franchise as per established brand and style guides• Creation of a partnerships grid, a presentation for the brands and sollicitation of the brands • Multi-tasking support during the festival• Creation of ‘‘Sonic Circuits’’ at Never Apart, electronic instruments showroom (project creation, organisation, communication, partnerships research, visual content creation)

Project Manager Assistant in the modern art museum of Mérida in Mexico, I worked in community management then carried out various audits (permanent and temporary exhibitions, optimization of space use of the museum) to bring viable, innovative and concrete solutions to the issues the museum was facing.