Innovated features for the in-house CMS, focusing on AI-driven content enhancements. Collaborated with operations, analyze data for insights, and coordinate with IT for successful product delivery. Used SQL to support operations teams with data requests and database queries. Evaluated acquisitions, assessed gap features for development and ran project management efforts for migrations. Tracked KPIs through dashboard creation using Looker Studio.

Drove overall business success by meeting growth objectives, overseeing day-to-day operations, and reporting to the General Manager. Managed a team of Junior Product Managers, aiming to develop them into capable leaders. Analyzed daily performance trends, seeking actionable insights to create value and build publishing investment models to prioritize high ROI segments. Strategized for long-term success by diversifying traffic sources and revenue streams, while also engaging in talent… Show more Drove overall business success by meeting growth objectives, overseeing day-to-day operations, and reporting to the General Manager. Managed a team of Junior Product Managers, aiming to develop them into capable leaders. Analyzed daily performance trends, seeking actionable insights to create value and build publishing investment models to prioritize high ROI segments. Strategized for long-term success by diversifying traffic sources and revenue streams, while also engaging in talent acquisition for key roles within the organization. Show less

Analyzed daily changes in monetization rates across multiple ad zones and setups on Valnet websites. Utilized this data to optimize revenue per pageview while ensuring a positive user experience. Continuously learn about the evolving digital ad technologies in order to enhance the ad stack accordingly. Collaborated with major SSPs, to integrate their demand on Valnet properties and worked with agencies to facilitate direct ad buys and deals for inventory and branded content. Analyzed traffic… Show more Analyzed daily changes in monetization rates across multiple ad zones and setups on Valnet websites. Utilized this data to optimize revenue per pageview while ensuring a positive user experience. Continuously learn about the evolving digital ad technologies in order to enhance the ad stack accordingly. Collaborated with major SSPs, to integrate their demand on Valnet properties and worked with agencies to facilitate direct ad buys and deals for inventory and branded content. Analyzed traffic trends using internal reporting, Google Analytics, and Google Search Console to understand their impact on daily revenue. Show less