Bryan Wilkins Email and Phone Number
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Bryan Wilkins personal email
As a #PurposeDrivenLeader, I challenge marketing teams to transform customer stories into empathetic and impactful brand experiences that drive superior business growth. With a recent MBA and nearly 20 years of global enterprise experience, I develop brand strategies and apply them to engaging customer experiences across the digital marketing landscape.MY VALUE PROPOSITION⛰STRATEGIC VISION I orchestrate marketing strategies that advance organizational goals. From customer journey mapping to campaign ideation and tactical actions, I am adept at creating and executing agile market plans that deliver results across short- mid- and long-term.🦸🏽♂️TEAM EMPOWERMENT I have led cross-functional teams and direct reports. As a servant leader I facilitate excellence through design thinking, professional development, and bidirectional accountability. I thrive on inspiring team members to do their best work together.📊DATA DRIVEN INSIGHTS My campaigns are fueled by actionable data. I excel at uncovering customer stories and emerging trends by weaving together quantitative analytics and qualitative feedback. Iterative performance optimization is a key ingredient to my campaigns’ success.🙋🏽♂️CUSTOMER ADVOCACY Understanding customer behavior is my compass. I craft personalized experiences that resonate with diverse B2B and B2C audiences in North America and beyond.🧙🏽♂️DIGITAL MASTERY I am a subject matter expert in omnichannel digital marketing as a manager, consultant, and individual contributor. I excel at planning and executing digital marketing strategies that add real customer value and business ROI. I am adept at leveraging AI as a stakeholder that adds real value.EDUCATION & EXPERTISE• Recent MBA in Business Leadership. In-depth study on Organization Development.• Undergraduate degrees in Marketing and Fine Arts.• Unique academic profile and broad MarCom experience enable high-performing collaborations with creative professionals.• Self-taught mastery of open-source website development. Projects exceeded organization standards for UX, ROI, performance, and security.BEYOND THE OFFICEWhen I am not shaping marketing landscapes, my family and I enjoy volunteering, church, the arts, STEM, and outdoor adventures. Seeing the spark of inspiration in my children drives me to #leadwithpurpose.LET’S CONNECTHow fulfilling is your customer journey? Let’s chat about how your organization can use empathy to inform better strategic decisions. I'm open to exploring new marketing leadership opportunities, networking, and exchanging insights.
Keenfinity Group
View- Website:
- keenfinity-group.com
- Employees:
- 1233
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Global Training And Knowledge ManagerKeenfinity GroupBurnsville, Mn, Us
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Marketing Manager North AmericaBosch Security And Safety Systems Sep 2023 - PresentBurnsville, Minnesota, United StatesAs Regional Marketing Manager, I lead the future strategic direction of the Public Address, Paging & Mass Notification segment of the Bosch Communications Systems division in North America.I have full responsibility for developing an overall strategy that drives rapid growth while maintaining profitability & brand consistency. I apply creative thinking, backed by data, to continuously deliver ROI through marketing strategy about products & solutions, pricing, channels, verticals, & communication. Responsibilities include:• Develop & implement the regional market strategy for the Bosch Public Address, Paging & Mass Notification segment• Define, initiate, monitor & drive innovative business models, G2M approaches• Develop annual strategic sales & marketing plan aligned with business targets• Develop business cases to support sales & marketing strategies, projects, & plans• Conduct competitive & market analyses (e.g. portfolio including pricing) & provide related strategies• Analyze the market situation & take actions (marketing mix) to gain market share & improve market positioning• Define sales driving opportunities and/or implement sales recovery counter measures where needed• Pro-active alignment with business development & sales on focus customers & where needed ensure timely correction & achievement of targets• Support business development & sales in assessing, optimizing & streamlining G2M & channels• Support sales & business development team in customer management/customer visits• Ensure 'Voice of Customer' with key stakeholders to ensure pro-active business case feeds• Inform, support & challenge sales organization• Contribute to product/service development by anticipating market trends, end-user & customer needs• Support Product Introduction Process (PIP) on all defined process steps, including market input• Contribute to initial product pricing & manage price maintenance & repositioning -
Global Portfolio Marketing Communications ManagerBosch Security And Safety Systems Oct 2022 - Sep 2023Burnsville, Minnesota, United StatesOwnership and creation of the global portfolio / brand MarCom strategy. Focused on nurturing brand affinity by adding value across each stage of the customer journey with measurable results. Includes product launch packages as well as portfolio marketing. Covers all necessary target audiences and communications channels. Works closely with a team of cross-functional stakeholders include product management, marketing management, sales, and engineering to reconcile business objectives and customer needs. Works closely with the marketing communications team, including regional MarCom managers as well as in-house and freelance designers, & copywriters, to develop value-added materials for customers in target segments. MarCom representative in product introduction team meetings. Manages budget for creation of these marketing materials.Also manages a team of web experts. Utilizes expertise in associate development and digital marketing to coach and mentor team members resulting in demonstrably improved performance and associate satisfaction.
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Senior Digital Marcom Manager & Portfolio Marcom ExpertBosch Security And Safety Systems Jan 2022 - Jan 2023Burnsville, Minnesota, United StatesOwnership and creation of global portfolio / brand MarCom deliverables including regional and local tailoring. Includes product launch packages as well as portfolio marketing. Covering all necessary target audiences and communications channels. Works closely with global Product Managers to understand what is needed to support the portfolio / brand. Works closely with regional Marketing Managers and Regional MarCom Managers to develop appropriate materials to address the needs of the various markets. MarCom representative in product introduction team meetings. Manages budget for creation of these marketing materials. Works with in-house Content and Creative team and external freelancers / agencies as necessary.Global ownership of Bosch Communications Systems brand websites serving over 2m B2B and B2C users annually. Manages a team of web development experts. Plans goals, priorities, and coaches development of web team members. Manages the roadmap and strategy for exceptional website user experiences.
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Portfolio Marcom Expert & Digital Marcom ExpertBosch Security And Safety Systems Mar 2021 - Jan 2022Burnsville, Minnesota, United StatesOwnership and creation of global portfolio / brand MarCom deliverables including regional and local tailoring. Includes product launch packages as well as portfolio marketing. Covering all necessary target audiences and communications channels. Works closely with global Product Managers to understand what is needed to support the portfolio / brand. Works closely with regional Marketing Managers and Regional MarCom Managers to develop appropriate materials to address the needs of the various markets. MarCom representative in product introduction team meetings. Manages budget for creation of these marketing materials. Works with in-house Content and Creative team and external freelancers / agencies as necessary.Global ownership of Bosch Communications Systems brand websites serving over 2m B2B and B2C users annually. Leads a team of web development experts. Manages the roadmap and strategy for exceptional website user experiences.
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Research Analyst, Web Development ManagerBosch Security Systems Jan 2015 - Mar 2021Burnsville, Minnesota• Researches and analyzes MarCom trends and consumer behavior of the target audience. Measures MarCom campaigns; analyzes and compares against competitors• Analyzes data gathered from global social media monitoring• Manages and executes web development tasks globally and regionally• Manages the technical platform for websites and online tools, and implementation for non-Bosch brands on Bosch platform• Manages web domains• Manages websites and online tools including: design, content, maintenance and apps• Sets up global social media monitoring, details requirements, and contracts with SO for non-Bosch brands• Consults on agency coordination for interactive projects• Consults on global and regional creative design for interactive projectsConsults on global brand mgmt for interactive projects: brand strategy (brand styleguide) for non-Bosch brands - develop and execute messaging and strategy
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Lead Web DeveloperBosch Security Systems Jul 2010 - Dec 2014As a Lead Web Developer with Bosch, I research, develop, and execute the web and e-marketing strategy for the security & communications product lines. In addition, I manage the projects and tasks of the web team. I design, program, and maintain database-driven websites for a global audience using PHP/MySQL and design to current W3C standards. I also develop interactive Flash graphics, XML/RSS feeds, streaming video, and social networking profiles including custom FBML/FQL applications.
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Web DeveloperBosch Security Systems Jan 2006 - Jul 2010As a Web Developer with Bosch, I designed, programmed, and maintained database-driven websites for a global audience using PHP/MySQL and design to current W3C standards. I also developed interactive Flash graphics, XML/RSS feeds, streaming video, and social networking profiles.
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Marketing SpecialistBosch Security Systems Jan 2006 - Jul 2010As a Marketing Communications Specialist with Bosch, I conceived, designed, and executed strategic marketing campaigns that support the business goals of the Critical Communications Systems division. I analyized the marketplace and work hands-on developing media that expands CCS' positive perception among target audiences. Some of my regular tasks include:• Market Research◦Data Collection◦Statistical Analysis◦Campaign Development• Graphic Design (Print & Web)• Web Design (XHTML/CCS)• Web Development (PHP/MySQL)• Public Relations & Copywriting• Development of Brand Application Standards• Sales Support• UI Consultant to the Engineering Dept
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Business Development SpecialistBosch Security Systems Jan 2009 - Jun 2009As a Business Development Specialist with the RTS Intercom division of Bosch Security Systems, I analyzed key demographics and designed marketing initiatives. I also conducted competitive product line analyses and assisted in drafting new product specifications.
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Independent ConsultantFaribault Public Schools Aug 2009 - Sep 2010I designed and developed the website for the Girls' Basketball League using PHP/MySQL, XHTML/CSS, and Adobe Photoshop.
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Independent ConsultantProject Cope Aug 2002 - Jul 2006I maintained the organization's website and provided IT technical support.
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Desktop Publishing InternBosch Security Systems Jun 2005 - Dec 2005As a Desktop Publishing Intern with Bosch Security Systems (formerly Telex Communications), I completed assignments involving word processing, including page layouts, charts and computer graphics utilizing desktop publishing equipment and integrated software packages.
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Independent ConsultantHomecare Resource, Llc Dec 2002 - Aug 2005My duties included designing and launching the company website.
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Video Editor/Graphic DesignerNormandale Community College Mar 2004 - Jun 2005My duties included digitally editing video projects, designing dynamic and still digital graphics, providing IT technical support, and performing various tasks on production sets including camera and sound work. -
Network AssistantBinary Designs, Inc. May 2001 - Jul 2001I assisted the Network Administrator in maintaining clients' computer networks.
Bryan Wilkins Skills
Bryan Wilkins Education Details
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Ai-Driven Leadership: Strategies For The Future -
Magna Cum Laude -
Marketing -
Fine Art
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Burnsville High SchoolDiploma
Frequently Asked Questions about Bryan Wilkins
What company does Bryan Wilkins work for?
Bryan Wilkins works for Keenfinity Group
What is Bryan Wilkins's role at the current company?
Bryan Wilkins's current role is Global Training and Knowledge Manager.
What is Bryan Wilkins's email address?
Bryan Wilkins's email address is br****@****sch.com
What schools did Bryan Wilkins attend?
Bryan Wilkins attended Stanford University School Of Engineering, Southwest Minnesota State University, Metropolitan State University, Normandale Community College, Burnsville High School.
What are some of Bryan Wilkins's interests?
Bryan Wilkins has interest in Children, Education, Environment, Photography, Poverty Alleviation, Science And Technology, Boy Scouts, Human Rights, Arts And Culture, Health.
What skills is Bryan Wilkins known for?
Bryan Wilkins has skills like Online Marketing, Data Science, Social Media Marketing, Social Media Measurement, Marketing, Market Analysis, Web Development, Web Design, Photoshop, Marketing Communications, Social Networking, Css.
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