As Director of eCommerce at Vedanta, I drive the digital trade in the metals industry. Leading Vedanta Metal Bazaar—the largest non-ferrous eCommerce platform. With over 20 years of diverse experience spanning sales, marketing, fintech, and change management, I excel at solving complex business challenges and fostering organizational growth. My expertise lies in blending technology with strategic business objectives to create scalable, sustainable solutions.A passionate thought leader, I actively explore and write about B2B eCommerce, negotiation strategies, reverse auctions, and digital transformation. Drawing inspiration from ancient Indian wisdom, I integrate timeless principles into modern business practices, offering unique perspectives on leadership and strategy.Core Competencies: B2B eCommerce Strategy, Sales and Marketing Leadership, Digital Transformation & Fintech, Change Management, Procurement Innovation (Reverse Auctions)Thought Leadership & Content CreationExperience Highlights: 1. Driving Vedanta Metal Bazaar to industry-leading status in non-ferrous eCommerce.2. Over 20 years of experience in consultative sales of B2B SaaS and digital products, achieving 200+ sign-ups.3. Successfully implementing digital-first strategies for procurement and sales transformation.Interests:Innovating at the intersection of technology and commerce | Applying ancient Indian wisdom to modern business | Public speaking and mentorship | Authoring impactful content