Michael F. Email & Phone Number

Dallas, Texas, Us

Launched SaaS products and established the first Product Marketing Team for a $400M B2(B2C) retail investment infrastructure provider powering Ally, Betterment, Sofi, Webull, and dozens of leading investment apps.🔹 Led business case, positioning, messaging, packaging, pricing, and sales enablement for Apex’s first organic SaaS product, generating a seven-figure pre-launch pipeline.🔹 Developed a SaaS packaging and pricing framework to generate higher guaranteed ARR across the client base.🔹 Surpassed 2023 OKRs and earned bonus accelerator.* Tenure ended May 2024. Role is active in LinkedIn for search algorithm purposes.

Greater Nyc Area, Us

Built the marketing function, team, and tech stack from the ground up for a seed-stage institutional crypto trading platform. Propelled growth from the pre-revenue stage up through the B2B Web3 company's filing to go public. Established corporate brand and thought leadership position, launched new products and generated institutional demand.🔹 Launched and led cross-functional GTM planning for an institutional, multi-exchange crypto trading platform.🔹 Led go-to-market strategy and launched Hybrid DeFI / CEX crypto exchange. 🔹 Earned PR coverage by Reuters, Coindesk, CoinTelegraph, Benzinga, CNBC, and Yahoo Finance.🔹 Launched a blockchain-based B2B2C cross-border payments network, Roxe, which was spun out as a new entity.🔹 Delivered a comprehensive suite of product marketing collateral and institutional sales tools.

B2B marketing strategy consultant, product marketing consultant, go-to-market strategist, and fractional CMO for CEOs and CMOs of VC-backed B2B businesses. Helped over a dozen clients, earning stellar references across various B2B SaaS, Fintech, Web3, Martech, and tech business verticals.🔹 Projects included Interim CMO, Fractional CMO, growth strategy, digital marketing, content marketing, SEO, PR, and Events.🔹 Client Sectors include Fintech, AI Fraud Prevention, SaaS Compliance Analytics, B2(B2C) SaaS E-commerce infrastructure, SaaS Business Intelligence software, SaaS Marketing Automation, Mobile Messaging, Ad-seller community, SaaS Social Media Analytics🔹 Built an $8M pipeline in 4 months after bringing marketing in-house for AlphaPoint, a white-label crypto exchange.🔹 Tripled organic traffic for B2B SaaS e-commerce platform via Content & SEO strategy and execution.🔹 Prepared B2B SaaS GTM team for successful acquisition by upgrading messaging and producing sales assets. 🔹 Established messaging framework for NEC Facial Recognition based on competitive positioning assessment.🔹 As Interim CMO of Coresight Research, produced two industry events with over 300 attendees in 3 months.

New York, Ny, Us

Recruited as Guidepoint's first CMO to build the company's B2B and B2C marketing functions and team. Guidepoint grew from $30M to $50M in a flat market during Michael's tenure, taking share from competitors.Built lean and scalable marketing, lead generation, corporate comms, and sales enablement functions. 🔹 Launched company website in 10 language, increasing keyword-driven site visits by over 10x🔹 Initiated SEO, SEM, Email, and PR campaigns, increasing the number of inbound leads by 4x🔹 Implemented and administered Salesforce.com and Marketo🔹 Launched a comprehensive Sales Deck and Case Study suite for 5 segments across 5 products.🔹 Led inaugural presence at multiple industry events and earned 100%+ ROI from trade shows🔹 Supported global sales teams and operations in the U.S., UK, Singapore, Shanghai, and Hong Kong.

Jacksonville, Fl, Us

2003-2009Led progressively larger P&Ls – $8mm, $50mm, $200mm, and $500mm. After joining as an individual contributor, I led 9-person and 11-person teams, plus cross-functional teams that doubled the growth rate of multiple product lines.2007-2009Promoted to lead D&B’s 10-person Global Subscription Marketing team (US & UK), responsible for $500M in annual revenue.🔹 Doubled the ARR growth rate of $500mm SaaS & Data Services subscription business from $14mm to $30mm ARR growth annually.🔹 Streamlined deal pricing and reduced discounting by empowering sales leaders with portfolio pricing tools.🔹 Generated $23M in incremental global data revenue by simplifying and relaunching a global subscription product. 🔹 Delivered Enterprise-depth sales enablement programs for over 1,000 sales professionals across six channels.🔹 Collaborated with 3rd party sales to launch new distribution initiatives, driving $10M in growth.🔹 Re-engineered the team's mission and activities to enable scale, replacing ad hoc "one-to-one" assistance with "one-to-many" sales tools and processes supporting 6 sales channels and over 1,000 salespeople.

Jacksonville, Fl, Us

Promoted to lead D&B’s $200M Sales & Marketing Value-added Products and Solutions team, including 5 product marketers, 2 product managers, and 4 solution architects.🔹 Repositioned, repackaged, and relaunched $150M Data Services business, doubling the growth rate to 12%.🔹 Collaborated with sales leaders to train and certify 500 salespeople to facilitate Data Services relaunch targeting CIOs and CMOs.🔹 Turned around struggling $30M Market Insight platform from -10% to +10% via retention programs and successfully migrated 100 clients to a new platform.🔹 Generated $10M growth via integrated cross-sell campaigns across SMBS and Mid-Market clients

Jacksonville, Fl, Us

Hired to drive profitable growth of a SaaS Risk Decisioning Solution. Managed two SaaS software solutions and spearheaded new product development for the next-generation versions of SaaS products.🔹 Consistently delivered 50%+ YOY ARR growth while increasing profit margins.🔹 Eliminated cross-product price cannibalization by re-positioning as a premium solution and tripling transaction prices.🔹 Generated a 10% revenue increase by launching a product into the SMBS channel with revised value prop and pricing.🔹 Generated 20% growth by developing targeted value props and campaigns for four distinct segments & use cases.🔹 Generated 8% increase in first year revenue by reducing average implementation from 9 weeks to 5 weeks.

Launched new products for 2 SaaS businesses, before they were called "SaaS."

Growth strategy consultant for Fortune 500 consumer products companies.

Washington, Dc, Us

Navigator of USS Long Beach (CGN 9), a 950-person nuclear-powered cruiser assigned to the Persian Gulf during the First Gulf War. Awarded Navigation Battle "E" and Navy Achievement Medal.

Master Of Business Administration (Mba), Marketing (High Honors)

Bachelor'S Degree, Finance (Cum Laude)

Bachelor'S Degree, Finance