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Michael F. is listed as B2B Product Marketing & Growth Leader ✦ SaaS - Fintech - AI ✦ Wharton Alum, Ex-US Navy, Ex-Booz Allen, Ex-D&B at Apex Fintech Solutions, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Michael F..
Michael F. previously worked as VP of Product Marketing (3/23 - 5/24)* at Apex Fintech Solutions and Vice President of Marketing at Apifiny. Michael F. holds Master Of Business Administration (Mba), Marketing (High Honors) from The University Of Chicago Booth School Of Business.
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B2B CMO and Product Marketing leader with 20+ years of experience driving growth for Startups and Enterprises spanning SaaS, Fintech, AI, Data Services, and Professional Services.Career Highlights Include:• 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 — As VP of Product Marketing for $400M Fintech, established the company’s 1st Product Marketing team. Built business case for its first SaaS product and generated $5M ARR prelaunch pipeline in 8 months. • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 — Doubled the growth rates for five product lines ($5M, $30M, $35M, $150M, and $500) as VP of Product Marketing for D&B, an S&P 500 B2B SaaS Data Services provider with 1,000 salespeople. • 𝗖𝗠𝗢 of Guidepoint, a rapidly growing B2B Primary Research firm that achieved 20% CAGR over 3.5 years in a flat market on my watch as the company's first Chief Marketing Officer.• 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 — Crafted and executed growth strategies as Marketing Consultant for VC- and PE-backed B2B SaaS businesses. Client results included doubling the monthly lead volume, generating $8M in the pipeline, and tripling organic site traffic.• 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 — Built marketing team and tech stack from the ground up for Institutional Crypto Trading Platform. Generated $2B in Monthly Trading pipeline within 1 year as VP of Global Marketing.• 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 — Built lean, high-performing teams from the ground up in three companies and led 10+ person teams at D&B.• 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗶𝗹𝗶𝘁𝗮𝗿𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 — Wharton (B.S. Finance), Chicago Booth (MBA Marketing), US Navy Officer. CORE COMPETENCIES• Strategic Marketing Leadership• Go-to-Market Strategy & Execution • Product Marketing• Sales Enablement • Product Positioning & Messaging• Pricing & Packaging Strategy• Thought Leadership & PR• SEO & Content Strategy & Creation• Remote Cross-functional Leadership• Customer Acquisition & RetentionSECTOR EXPERIENCEB2B | B2B2C | SaaS | Fintech | Crypto Trading Platforms | RIA Platforms | Financial Advisory Platforms | Wealth Management Platforms | Web3 | Data Services | Cross-border payments | DeFi | AI Fraud Prevention | Embedded Finance
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Dallas, Texas, US
Launched SaaS products and established the first Product Marketing Team for a $400M B2(B2C) retail investment infrastructure provider powering Ally, Betterment, Sofi, Webull, and dozens of leading investment apps.🔹 Led business case, positioning, messaging, packaging, pricing, and sales enablement for Apex’s first organic SaaS product, generating a.
Greater NYC Area, US
Built the marketing function, team, and tech stack from the ground up for a seed-stage institutional crypto trading platform. Propelled growth from the pre-revenue stage up through the B2B Web3 company's filing to go public. Established corporate brand and thought leadership position, launched new products and generated institutional demand.🔹 Launched and.
B2B marketing strategy consultant, product marketing consultant, go-to-market strategist, and fractional CMO for CEOs and CMOs of VC-backed B2B businesses. Helped over a dozen clients, earning stellar references across various B2B SaaS, Fintech, Web3, Martech, and tech business verticals.🔹 Projects included Interim CMO, Fractional CMO, growth strategy.
New York, NY, US
Recruited as Guidepoint's first CMO to build the company's B2B and B2C marketing functions and team. Guidepoint grew from $30M to $50M in a flat market during Michael's tenure, taking share from competitors.Built lean and scalable marketing, lead generation, corporate comms, and sales enablement functions. 🔹 Launched company website in 10 language.
Jacksonville, FL, US
2003-2009Led progressively larger P&Ls – $8mm, $50mm, $200mm, and $500mm. After joining as an individual contributor, I led 9-person and 11-person teams, plus cross-functional teams that doubled the growth rate of multiple product lines.2007-2009Promoted to lead D&B’s 10-person Global Subscription Marketing team (US & UK), responsible for $500M in annual.
Jacksonville, FL, US
Promoted to lead D&B’s $200M Sales & Marketing Value-added Products and Solutions team, including 5 product marketers, 2 product managers, and 4 solution architects.🔹 Repositioned, repackaged, and relaunched $150M Data Services business, doubling the growth rate to 12%.🔹 Collaborated with sales leaders to train and certify 500 salespeople to facilitate.
Jacksonville, FL, US
Hired to drive profitable growth of a SaaS Risk Decisioning Solution. Managed two SaaS software solutions and spearheaded new product development for the next-generation versions of SaaS products.🔹 Consistently delivered 50%+ YOY ARR growth while increasing profit margins.🔹 Eliminated cross-product price cannibalization by re-positioning as a premium.
Launched new products for 2 SaaS businesses, before they were called "SaaS."
Washington, DC, US
Navigator of USS Long Beach (CGN 9), a 950-person nuclear-powered cruiser assigned to the Persian Gulf during the First Gulf War. Awarded Navigation Battle "E" and Navy Achievement Medal.
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Michael F. works for Apex Fintech Solutions.
Michael F. is listed as B2B Product Marketing & Growth Leader ✦ SaaS - Fintech - AI ✦ Wharton Alum, Ex-US Navy, Ex-Booz Allen, Ex-D&B at Apex Fintech Solutions.
Michael F. is based in New York, New York, United States while working with Apex Fintech Solutions.
Michael F. has worked for Apex Fintech Solutions, Apifiny, B2B Marketing Group, Llc, Guidepoint Global, and Dun & Bradstreet.
You can use AeroLeads to view verified contact signals for Michael F. at Apex Fintech Solutions, including work email, phone, and LinkedIn data when available.
Michael F. holds Master Of Business Administration (Mba), Marketing (High Honors) from The University Of Chicago Booth School Of Business.
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