Michael F. Email and Phone Number
B2B CMO and Product Marketing leader with 20+ years of experience driving growth for Startups and Enterprises spanning SaaS, Fintech, AI, Data Services, and Professional Services.Career Highlights Include:• 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 — As VP of Product Marketing for $400M Fintech, established the company’s 1st Product Marketing team. Built business case for its first SaaS product and generated $5M ARR prelaunch pipeline in 8 months. • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 — Doubled the growth rates for five product lines ($5M, $30M, $35M, $150M, and $500) as VP of Product Marketing for D&B, an S&P 500 B2B SaaS Data Services provider with 1,000 salespeople. • 𝗖𝗠𝗢 of Guidepoint, a rapidly growing B2B Primary Research firm that achieved 20% CAGR over 3.5 years in a flat market on my watch as the company's first Chief Marketing Officer.• 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 — Crafted and executed growth strategies as Marketing Consultant for VC- and PE-backed B2B SaaS businesses. Client results included doubling the monthly lead volume, generating $8M in the pipeline, and tripling organic site traffic.• 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 — Built marketing team and tech stack from the ground up for Institutional Crypto Trading Platform. Generated $2B in Monthly Trading pipeline within 1 year as VP of Global Marketing.• 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 — Built lean, high-performing teams from the ground up in three companies and led 10+ person teams at D&B.• 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗶𝗹𝗶𝘁𝗮𝗿𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 — Wharton (B.S. Finance), Chicago Booth (MBA Marketing), US Navy Officer. CORE COMPETENCIES• Strategic Marketing Leadership• Go-to-Market Strategy & Execution • Product Marketing• Sales Enablement • Product Positioning & Messaging• Pricing & Packaging Strategy• Thought Leadership & PR• SEO & Content Strategy & Creation• Remote Cross-functional Leadership• Customer Acquisition & RetentionSECTOR EXPERIENCEB2B | B2B2C | SaaS | Fintech | Crypto Trading Platforms | RIA Platforms | Financial Advisory Platforms | Wealth Management Platforms | Web3 | Data Services | Cross-border payments | DeFi | AI Fraud Prevention | Embedded Finance
Apex Fintech Solutions
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Vp Of Product Marketing (3/23 - 5/24)*Apex Fintech Solutions 2023 - PresentDallas, Texas, UsLaunched SaaS products and established the first Product Marketing Team for a $400M B2(B2C) retail investment infrastructure provider powering Ally, Betterment, Sofi, Webull, and dozens of leading investment apps.🔹 Led business case, positioning, messaging, packaging, pricing, and sales enablement for Apex’s first organic SaaS product, generating a seven-figure pre-launch pipeline.🔹 Developed a SaaS packaging and pricing framework to generate higher guaranteed ARR across the client base.🔹 Surpassed 2023 OKRs and earned bonus accelerator.* Tenure ended May 2024. Role is active in LinkedIn for search algorithm purposes.
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Vice President Of MarketingApifiny 2020 - 2022Greater Nyc Area, UsBuilt the marketing function, team, and tech stack from the ground up for a seed-stage institutional crypto trading platform. Propelled growth from the pre-revenue stage up through the B2B Web3 company's filing to go public. Established corporate brand and thought leadership position, launched new products and generated institutional demand.🔹 Launched and led cross-functional GTM planning for an institutional, multi-exchange crypto trading platform.🔹 Led go-to-market strategy and launched Hybrid DeFI / CEX crypto exchange. 🔹 Earned PR coverage by Reuters, Coindesk, CoinTelegraph, Benzinga, CNBC, and Yahoo Finance.🔹 Launched a blockchain-based B2B2C cross-border payments network, Roxe, which was spun out as a new entity.🔹 Delivered a comprehensive suite of product marketing collateral and institutional sales tools. -
Chief Marketing OfficerB2B Marketing Group, Llc 2014 - 2020B2B marketing strategy consultant, product marketing consultant, go-to-market strategist, and fractional CMO for CEOs and CMOs of VC-backed B2B businesses. Helped over a dozen clients, earning stellar references across various B2B SaaS, Fintech, Web3, Martech, and tech business verticals.🔹 Projects included Interim CMO, Fractional CMO, growth strategy, digital marketing, content marketing, SEO, PR, and Events.🔹 Client Sectors include Fintech, AI Fraud Prevention, SaaS Compliance Analytics, B2(B2C) SaaS E-commerce infrastructure, SaaS Business Intelligence software, SaaS Marketing Automation, Mobile Messaging, Ad-seller community, SaaS Social Media Analytics🔹 Built an $8M pipeline in 4 months after bringing marketing in-house for AlphaPoint, a white-label crypto exchange.🔹 Tripled organic traffic for B2B SaaS e-commerce platform via Content & SEO strategy and execution.🔹 Prepared B2B SaaS GTM team for successful acquisition by upgrading messaging and producing sales assets. 🔹 Established messaging framework for NEC Facial Recognition based on competitive positioning assessment.🔹 As Interim CMO of Coresight Research, produced two industry events with over 300 attendees in 3 months. -
Chief Marketing Officer | CmoGuidepoint Global 2010 - 2013New York, Ny, UsRecruited as Guidepoint's first CMO to build the company's B2B and B2C marketing functions and team. Guidepoint grew from $30M to $50M in a flat market during Michael's tenure, taking share from competitors.Built lean and scalable marketing, lead generation, corporate comms, and sales enablement functions. 🔹 Launched company website in 10 language, increasing keyword-driven site visits by over 10x🔹 Initiated SEO, SEM, Email, and PR campaigns, increasing the number of inbound leads by 4x🔹 Implemented and administered Salesforce.com and Marketo🔹 Launched a comprehensive Sales Deck and Case Study suite for 5 segments across 5 products.🔹 Led inaugural presence at multiple industry events and earned 100%+ ROI from trade shows🔹 Supported global sales teams and operations in the U.S., UK, Singapore, Shanghai, and Hong Kong. -
Vice President Product MarketingDun & Bradstreet 2003 - 2009Jacksonville, Fl, Us2003-2009Led progressively larger P&Ls – $8mm, $50mm, $200mm, and $500mm. After joining as an individual contributor, I led 9-person and 11-person teams, plus cross-functional teams that doubled the growth rate of multiple product lines.2007-2009Promoted to lead D&B’s 10-person Global Subscription Marketing team (US & UK), responsible for $500M in annual revenue.🔹 Doubled the ARR growth rate of $500mm SaaS & Data Services subscription business from $14mm to $30mm ARR growth annually.🔹 Streamlined deal pricing and reduced discounting by empowering sales leaders with portfolio pricing tools.🔹 Generated $23M in incremental global data revenue by simplifying and relaunching a global subscription product. 🔹 Delivered Enterprise-depth sales enablement programs for over 1,000 sales professionals across six channels.🔹 Collaborated with 3rd party sales to launch new distribution initiatives, driving $10M in growth.🔹 Re-engineered the team's mission and activities to enable scale, replacing ad hoc "one-to-one" assistance with "one-to-many" sales tools and processes supporting 6 sales channels and over 1,000 salespeople. -
Vice President Product Marketing, Sales & Marketing SolutionsDun & Bradstreet 2006 - 2007Jacksonville, Fl, UsPromoted to lead D&B’s $200M Sales & Marketing Value-added Products and Solutions team, including 5 product marketers, 2 product managers, and 4 solution architects.🔹 Repositioned, repackaged, and relaunched $150M Data Services business, doubling the growth rate to 12%.🔹 Collaborated with sales leaders to train and certify 500 salespeople to facilitate Data Services relaunch targeting CIOs and CMOs.🔹 Turned around struggling $30M Market Insight platform from -10% to +10% via retention programs and successfully migrated 100 clients to a new platform.🔹 Generated $10M growth via integrated cross-sell campaigns across SMBS and Mid-Market clients
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Senior Director Of Product Marketing, Risk ProductsDun & Bradstreet 2003 - 2006Jacksonville, Fl, UsHired to drive profitable growth of a SaaS Risk Decisioning Solution. Managed two SaaS software solutions and spearheaded new product development for the next-generation versions of SaaS products.🔹 Consistently delivered 50%+ YOY ARR growth while increasing profit margins.🔹 Eliminated cross-product price cannibalization by re-positioning as a premium solution and tripling transaction prices.🔹 Generated a 10% revenue increase by launching a product into the SMBS channel with revised value prop and pricing.🔹 Generated 20% growth by developing targeted value props and campaigns for four distinct segments & use cases.🔹 Generated 8% increase in first year revenue by reducing average implementation from 9 weeks to 5 weeks.
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Director Of Product ManagementLiveperson (Lpsn) & Screaming Media 2000 - 2003Launched new products for 2 SaaS businesses, before they were called "SaaS."
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AssociateBooz & Company. 1997 - 1999Growth strategy consultant for Fortune 500 consumer products companies. -
Lieutenant & NavigatorUs Navy 1989 - 1993Washington, Dc, UsNavigator of USS Long Beach (CGN 9), a 950-person nuclear-powered cruiser assigned to the Persian Gulf during the First Gulf War. Awarded Navigation Battle "E" and Navy Achievement Medal.
Michael F. Education Details
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The University Of Chicago Booth School Of BusinessMarketing (High Honors) -
The Wharton SchoolFinance (Cum Laude)
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University Of PennsylvaniaFinance
Frequently Asked Questions about Michael F.
What company does Michael F. work for?
Michael F. works for Apex Fintech Solutions
What is Michael F.'s role at the current company?
Michael F.'s current role is B2B Product Marketing & Growth Leader ✦ SaaS - Fintech - AI ✦ Wharton Alum, Ex-US Navy, Ex-Booz Allen, Ex-D&B.
What schools did Michael F. attend?
Michael F. attended The University Of Chicago Booth School Of Business, The Wharton School, University Of Pennsylvania.
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