Marketing and Communications Manager with extensive B2B and B2C experience within the manufacturing sector. Proven project leadership skills; managing and motivating cross-functional teams to drive projects through to completion. An effective communicator at all levels with stakeholders internal and external to an organisation. Strong analytical, design management and problem solving skills. A member of the Chartered Institute of Marketing.Key Achievements:• Successful launches of a number of new products to both dealer and end user customers to meet demand, enhance product offerings and take advantage of changes in technical standards.• Supported the Fendt and Valtra UK and ROI tractor dealer networks in all areas of marketing including new product launches, sales campaigns, online and offline marketing materials, events and website support.• Created and implemented the successful Added Value from Valtra campaign in both UK and Irish markets across trade press advertising, dealer point of sale and digital. Campaign resulted in 20% uplift in sales against annual sales budget• Developed and launched Castle Bonus Builder loyalty programme with 6000 members and a £250k annual budget. CBB achieved its objective of expanding Castle’s merchant base with the acquisition of 40 Jewson branches in year 1.• A key member of the team that delivered Discover AGCO 2014. The UK’s largest individual agricultural machinery manufacturer event with 15,000 sqm of space in two halls at the NEC, £12m worth of equipment and 7250 visitors.• Successfully revised AGCO’s show stand format whilst continuing to ensure the format remained fresh and relevant for all shows and events attended. Achieved best outdoor stand award at LAMMA 2013.• Managed the re-branding of product literature and packaging following close involvement in the revision of an organisation's corporate identity.• Led a project to extended cement packaging options by developing a waterproof plastic valve sack.