Ben Lord Email & Phone Number

Santa Rosa Beach, Florida

A collaboration of Golf specialists placing $250m+ in media for competing brands and saving millions for our clients with lower efficiencies and increased engagement.• The Golf Channel• PING GOLF • Srixon, Cleveland Golf, XXIO• GolfWeek / Turnstile Publishing Co• The Impact Ball• SuperStroke USA----------------------------------------------------------------------------------------------Golf Channel Business Solutions called software partnership with LAG/Infotree its secret weapon. • Boston based Infotree is Golf’s largest Public-course web & mobile app developer with over 3,000 courses within its portfolio• Participant Onboarding with Golf Channel’s World Long Drive competition----------------------------------------------------------------------------------------------INSIGHT • Pricing / Efficiencies / Analytics • Talent Recruitment & Training• Leverage / Negotiation• Sponsorship / Direct Response / Infomercial• Qualitative / Quantitative / Polling • Integration / On-site / Junior / Tournament / Fantasy• Technology / Software / App / GEO / Onboarding • Commerce / e-commerce / Yield Management • Programmatic / Attribution / Addressable • Loyalty

Orlando

Officer.The first member recruited for Sponsorship Sales and twelfth employee overall. $350m booked under my leadership. Final equity-based off $1.8B valuation from an initial $120m in seed capital.Hired, trained & led day-to-day Sponsorship Sales team.• Developed & implemented Sponsorship Sales strategy before 1995 launch of the network. • Positioned & priced National Commercial inventory of 5 minutes per hour to maximize three-year business plan of 1.4 million average households.• Personally delivered over $2.5 million in sales before January 1995. Procured multi-year agreements with category diversity representing 65% of total billing in 1995.• Re-positioned ala-carte Sponsorship strategy to basic strategy in fall 1995.• Negotiated over $100 million in Sponsorship Sales before 4th Quarter 1999 Nielsen rating measurement.• Successfully limited “guaranteed business” exposure with 1% of $60 million in 2000, 20% in 2001 and 25% in 2002. Created multimillion-dollar revenue stream outside of commercial inventory.• 1995-2001, 2003 McDonald’s LPGA Championship: Keystone Foods LLC• 1997 Arnold Palmer Gala from Laurel, PA: Advil, Cadillac, and Michelin • 1998 Arnold Palmer Documentary: Adams Golf, Cigna, and Pennzoil• 1999-2003 Junior Golf Skills: Outback Steakhouse, Gateway, and Titleist • 1999 Golf’s Greatest Moments of the 20th Century: Buick • 2000 & 2001 USA TODAY supplement: Prudential, Lendingtree.com and Computer Associates• 2000-2003 Viewer’s Guide with Golf Magazine and Golf Digest: • 2001 TGC.com Fantasy Golf: TaylorMade Golf• 2002 New York Times supplement: Audi • 2003 Mercedes Championships, Grey Goose 19th Hole from Morton’s, Bank of America Colonial and Lendingtree.com Backyard Green

Sponsorship Sales

Managed sales offices in New York City & Boston for Group W Radio Sales, Major Market Radio Sales and Durpetti & Associates.

Bs, Resource Economics

Education record