Responsible for end-to-end analytical workplan and stakeholder management for a QSR giant in Europe, leading team of 3-4 data scientists.Personalized digital offers for customers - segmented customers utilizing sales data and tailored campaigning strategies. Used A/B testing to optimize offerings on mobile app and drive increased digital channel adoption - led to 4% lift in guest counts, 2% lift in salesDeveloped client usable interactive dashboard detailing past offer performances… Show more Responsible for end-to-end analytical workplan and stakeholder management for a QSR giant in Europe, leading team of 3-4 data scientists.Personalized digital offers for customers - segmented customers utilizing sales data and tailored campaigning strategies. Used A/B testing to optimize offerings on mobile app and drive increased digital channel adoption - led to 4% lift in guest counts, 2% lift in salesDeveloped client usable interactive dashboard detailing past offer performances and associating offers with relevant customer and transaction attributes (like time of day, sales channels) for promotion planning - presented regularly in c-level exec meetingsSetup thorough QA processes in the team resulting in highest quality standards, also mentored/trained new joiners on required skills and context Show less

Client - one of the Largest Retailers in UKInvestigated purchase trends across product categories overtime to understand changing customer behavior and preferences. Indexed spend metrics for multiple customer attributes - lifestyle, life stage, age etc. leading to value and volume growth for business

Client - one of the largest Technology companiesCreated customer segments based on engagement using k-means algorithm for their growing cloud computing business. Profiled segments for better understanding and enabled customized targetingTracked customer migration among segments overtime, helped shift population towards more engaged segments through segmented targeting - increased migration by ~3 ppDeveloped an exhaustive overview of customer acquisition, engagement and churn… Show more Client - one of the largest Technology companiesCreated customer segments based on engagement using k-means algorithm for their growing cloud computing business. Profiled segments for better understanding and enabled customized targetingTracked customer migration among segments overtime, helped shift population towards more engaged segments through segmented targeting - increased migration by ~3 ppDeveloped an exhaustive overview of customer acquisition, engagement and churn metrics in weekly dashboards and proactively tracked business performance Show less

Hands-on business analysis and business intelligence for Fortune 500 clients through statistical modeling, data manipulation and design using all existing technologies including Python, SQL, R, Excel etc