Bret Anderson

Bret Anderson Email and Phone Number

President @ Cohesion LLC | Business Development Consulting. Expert in Sales & Marketing and Ensuring they Work in Cohesion. @ Cohesion LLC
lexington, kentucky, united states
Bret Anderson's Location
Lexington, Kentucky, United States, United States
About Bret Anderson

With a decade and half years experience in sales and dozen years in marketing, it's fair to say I've seen it all. Unfortunately, one of the things I see all too often is the lack of cohesion between sales and marketing. It's usually a proverbial tug-of-war. The good news; I've been able to measure and unify the sales and marketing relationship allowing the teams to pull in the same direction...Remember Zig Ziglar's story about Belgian Draft horses learning how to pull in tandem? Like that...

Bret Anderson's Current Company Details
Cohesion LLC

Cohesion Llc

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President @ Cohesion LLC | Business Development Consulting. Expert in Sales & Marketing and Ensuring they Work in Cohesion.
lexington, kentucky, united states
Website:
cohesionllc.com
Employees:
4
Bret Anderson Work Experience Details
  • Cohesion Llc
    President
    Cohesion Llc 2018 - Present
    Lexington, Kentucky Area
    We help business leaders tap into systems, processes, and strategies that grow their business. Services and solutions provided include:o Sales Solutions (sales team and processes assessment, conversion and funnel development, sales recruiting, stopgap sales leadership / management, contract assessment / review; sales reporting / measurement / baseline analysis / metrics review, fractional sales services including prospect list research and creation; appointment setting; sales demonstrations; and deal closing)o Marketing Solutions (marketing systems assessment, brand review / positioning / refinement, client persona development, content assessment and creation via email / blogs / web content / case studies / testimonials / press releases / social media / email campaigns; marketing solutions include reporting / measurement / baseline analysis / metrics review)o Leadership Consultation (business review including P&L, business systems and process, and leadership coaching)o Additional B2B Services (investor relations, event planning, association/trade shows, speaking, team training, accounting, videography, photography, web design, SEO and SEM services)
  • Netgain Technologies, Inc.
    Vice President Marketing & Development
    Netgain Technologies, Inc. 2006 - 2018
    2011 – 2018 VP Marketing and Development · P&L responsibility, forecast and report return on investment (ROI), managed $800k+ budget · Architected new go to market solution, Executive Workshop, designed to uncover baseline operational maturity level (OML) of prospects prior to onboarding them as clients· Led marketing efforts to migrate company from hardware to service focus· Initiated omni-channel campaign to include email, sales calls, and tactile/physical mailers setting 83 first meetings with bank presidents in a 5-month time frame 2008 – 2011 Director, Marketing and Development· Grew market development funds (MDF) from $15k annually to $200k+ annually generating $1.5mm+ in 10 years· Launched inside appointment setting team who generated an average of 60+ appointments per month· Leverage MDF to execute monthly business development lunch and learns and 7 annual client appreciation events · Established Toastmasters structured sales training and ride-a-long sales meeting evaluation program2006 – 2008 Director, Professional Advancement · Hired to create, execute, and lead in-house sales recruiting department · Successfully grew sales team from 20+ to 40+ in 18 months· Company achieved record closed gross profit in 2007· Expanded role to include full vetting and onboarding program for sales candidates
  • Lm Communications
    Account Team Manager
    Lm Communications 2004 - 2006
    Lexington, Kentucky Area
    Responsible for group of five account executives. #2 company producer within 6 months of start. Creative driver designing and selling multi-year recurring revenue programs.

Bret Anderson Education Details

Frequently Asked Questions about Bret Anderson

What company does Bret Anderson work for?

Bret Anderson works for Cohesion Llc

What is Bret Anderson's role at the current company?

Bret Anderson's current role is President @ Cohesion LLC | Business Development Consulting. Expert in Sales & Marketing and Ensuring they Work in Cohesion..

What schools did Bret Anderson attend?

Bret Anderson attended University Of Missouri-Columbia, Columbia Business School, Parkway West High School.

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  • Bret Anderson

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