Badrul Hisham, or Bad as he likes to be called, has been in the creative industry for as long as he can remember. With almost 15 years of experience under his belt, he is highly regarded by his peers in the creative industry. He is a practical person but is not afraid to propose new avenues of creativity. Badrul graduated with a Diploma in Graphic Design in 2000 and proceeded to gain experience in various publishing and advertising firms as an Art Director, and later as a Regional Design Lead (Asia Pacific) in a well-reputed multinational company where he led the creative department for a good number of years. He obtained his second Diploma in Multimedia Design in 2008 to further boost his arsenal of skill set and upkeep himself to the relevant market demand. As a designer, Badrul’s capabilities stem from his diversity of experience across the design sector. He manages all projects with great attention to detail and possesses intimate knowledge of all production processes. Having worked directly with a wide range of CLIENTS, he has a brilliant understanding of clients’ needs. This translates to his ability to creatively package effective messaging with purposefully adapted product/corporate branding, elements instrumental for the growth of the company design function into a full-fledged studio, which he headed. Tapping on the network of suppliers and contacts around the world, Badrul is able to effectively propose suitable media for clients' projects, and plays a pivotal part in business development and project delivery.