Managing and structuring the growth of BestAir sub brand in a super relevant and interesting business segment.

Gestuz was founded in 2008 by Sanne Sehested who wanted to create a brand dedicated to the kind of go-to staples you can build your look around and feel sexy and confident in. The label taps into the current mood with covetable pieces you can make your own, through riffs on classics and a relaxed approach to statement dressing: low-key elegance with an effortlessly cool vibe. In addition to shop in shops stores, Gestuz is sold at major retailers throughout Europe, now focusing on expanding the global business opportunities.Gestuz is a part of DK Company A/S

Brand owner of the selective SPIASPIA jewellery concept with a strong full circle focus on presentation as well retail execution.

Executing focus strategy and tactics for individual market restructuring, cutting up to 50% in distribution channels and implemented selective distribution agreement in Denmark to be followed in other focus markets. Successful management of international sales team building bridge between HQ-staff and ensuring increased marketing ROI. Spearheading markets with cross organisation support to local distribution channels. Developing new brand / retail concept a long side product line to wholesale launch in August 2012. Identifying and implementing CRM system through out the organisation. Developing brand strategy and executing training, coaching and follow up on sales team improving level of performance.

Managed start up business and team development achieving growth rate by implementing agent and distributor structure increasing numbers of POS the first year. Development and roll out of brand strategy in TRDF (Travel Retail Duty Free) with partners such as Thomas Cock, Valora Trade and Qatar Airways securing optimized profit for the segment. Strategically management of KPI’s and alternative distribution channels based on primary segment set up hereunder launch of sifjakobs.com including web shop. Designed visual identity, print, e-mail-oriented marketing material. Implementation of PR and communication strategy working closely with printed lifestyle medias.

Managing corporate operational functions with focus on sales implementing strategically corporate changes dividing the organisation in sectors. Created and lead annual brand strategy positioning Barito as leader in the affordable luxury segment Increasing company turn. Monitored brand performance, utilized all available data and resources and developed plans to course correct when necessary. Lead product renovation initiatives that enhanced consumer and financial value through product improvements, packaging improvements and cost improvements. Analyzed and evaluated the effectiveness of marketing investments and offered recommendations for future programs to better understand consumer and business trends as well as enhancing the brand portfolio. Trained, developed and coached distributors, agents and brand management employees reaching higher levels of performance and skill development by building product and manufacture manual to be implanted in strategically changes. Management, identification, production and handling of OEM clients primary production. Global Identification and strategically management of Barito brand appearance hereunder selection of and implementation with franchise partners. Break down and management of Scandinavian wholesale, developing new structure based on distributors, agents and direct sales channels. Development and roll out of brand strategy in TRDF (Travel Retail Duty Free) securing optimized profit for the segment.

Responsible for sales and marketing of all lines under reference to Ralph Lauren licensee partner PRL Fashion in Bologna working partly from European head office / showroom in Milan. Yearly turn over increased as an effect of a turn arround, changing of independent distribution network and the establishment of new channels. Establishment of office and showroom facilities in Copenhagen including hiring of staff. Conducted facilitation of management meetings, group planning sessions, employee workshops and organizational analysis such as structure analysis, job design and employee surveys. Identification of and execution of retail partners for concept corners and concession stores hereunder setting partnership budgets, hiring staff and executing training. Communication closely with PRL’s product developing department referring, sourcing and communication of trends from the markets.

Managed all women product lines under reference to KENZO licensee partner Passiflore increasing seasonal turn over and gross profit. Total restructuring of the channels securing optimized retail and stock value presents in the territory hereunder identification and executing retail partnership budgets for concept corners and concession agreements as well as hiring staff and executing training. Daily close contact to Passiflore’s product developing department referring, sourcing and communicating trends from the markets being among the largest market in the scarf accessories segment. Actively involved in the manufacturing process with Passiflore’s product development. Researched the Baltic countries from May 1998 to August 1998.

Close collaboration with owners developing and implementing new store profile. Increased yearly turn over and gross profit every year. Restructuring suppliers in accordance with new profile. Negotiating terms and signing supplier contracts and organising Made to Measure events. Developing BTB concept department with high-level brands. Responsible for staff, marketing and sales quota. Implanting retail POS and ERP systems.