Baba SEO: Strategic SEO for Impact-Driven InnovatorsI strive to empower positive impact startups and companies with a conscience to amplify their online presence. My services are tailored for those who understand the value of SEO and seek to integrate it deeply within their business strategy.What I do:1) SEO Coaching: I provide premium SEO coaching services designed to empower your team with advanced skills and knowledge, ensuring you can navigate the complexities of SEO with confidence.2) SEO Strategy: I specialize in crafting customized SEO strategies tailored to your startup's unique needs, focusing on maximizing your impact and capturing your biggest market opportunities.My approach:I delve into the heart of your market and audience to pinpoint your 'Big Opportunity'. My approach is to develop a precise SEO roadmap that aligns with your resources and zeroes in on your most lucrative growth potentials. It's not just about scaling; it's about scaling smartly.SEO by Design:I champion the integration of SEO as a core element of your business strategy right from the start. Partner with me, Baba SEO, for enduring strategies that grow and adapt with your enterprise, ensuring that SEO is not just an add-on, but a fundamental driver of your business’s success.If you're curious about how I can help you grow in SEO, reach out!P.S. This is the next chapter of my first freelancing entity: SEOsmann Consulting! While I grow older and more experienced, my focus and vision evolved. Hence, my branding too! I can't wait to show you more what's cooking with Baba SEO. Stay tuned!

Since April 2024, I'm organizing the English-speaking in-person Amsterdam SEO Meetup to bridge the gap between SEOs and non-SEOs.The Amsterdam SEO Meetup is a community-driven event series designed to foster the exchange of SEO knowledge, ideas, and best practices among professionals and enthusiasts alike. The goal is to create a collaborative environment where newcomers, seasoned experts, and experimenters can share their insights, learn from each other, and grow both professionally and personally. Held exclusively in person at unique venues around Amsterdam, the meetups prioritize open dialogue, debates, and self-improvement, with resources and materials shared only with attendees.

Mentoring startups about SEO at:- Techstars Transformative World (Torino, Italy)- Techstars Future of Finance Accelerator (Amsterdam, Netherlands)

Responsible for ideating, developing, and launching the company's SEO strategy across multiple markets, including Germany, France, Netherlands, Belgium, and the UK. My role encompasses various aspects of SEO, such as strategy formulation, content creation, technical SEO, off-Page, performance analysis, and stakeholder management.Key projects:1) Successful relaunch of www.mollie.com (November 2022): Ensured a seamless website relaunch with no dip in performance by:- Implementing SEO by Design principles- Ruthlessly prioritizing tasks and resources- Enabling and empowering partners and internal stakeholders- Effectively communicating expectations and results to the Management Team2) Top-funnel content project- Achieved a consistent 20-40% MoM growth in organic sessions from January 2021 to present- Launched 200 pieces of top-funnel content within six months in 20223) Raising awareness and educate about SEO blackbox- Continuously educated internal stakeholders on the basics of SEO, helping to foster a more SEO-conscious work environment- Informed senior stakeholders about the benefits and value of SEO, driving support for ongoing and future SEO initiativesTool stack: ScreamingFrog, Ahrefs, Semrush, Sistrix, Looker (Studio and BI), Worpdress, Contentful, Google Search Console, Bing Webmaster Tools, Jira, Monday.com

As a Works Council member, I am working with the management team by bringing employee feedback, concerns and questions to the table.I am a member of the HR subcommittee.

Developing and implementing SEO strategy for Mollie.com. Strong focus on raising awareness of SEO towards other marketers, and evangelizing the Web team on the why and how of SEO.Key projects:1) Improve low-funnel content to match the search intent of our target audience2) Support and help build knowledge with the web team3) Be an advocate of SEO within the organization4) Build and maintain a sane Technical SEO infrastructureSkills:- stakeholder management- agency management (managing 5 agencies by myself)- build and execute on-page strategy- multi-lang keyword researchTool stack: ScreamingFrog, Ahrefs, Semrush, Sistrix, Google Search Console, Bing Webmaster Tools, Contentful, Jira

Developing Mollie's organic reach in Germany, France, Italy, the Netherlands, and Belgium. Optimizing of processes and SEO advocate.

I'm offering my SEO Consulting service to all companies and organizations looking to improve its organic performance and SEO conversion, in order to reach its dreamed customers.My areas of expertise include:- On-Page SEO Audit- Technical SEO hands-on- SEO Strategy definition- Content SEO strategy- Off-Page Audit (a.k.a. Backlink Audits)- Keyword Ranking Analysis & Keyword Research- Ideation and development of Link Development strategies (a.k.a. Link Building strategies)- Support on Reporting and Analytics- WordPress SEO- International SEOI can provide support for any type of website, in any language (see previous experiences): e-commerce, editorial, single product, local business, etc.I'm an efficiency- and productivity-focused individual. I can build SEO processes and monitoring which will help you gain time and focus on the things that matter the most for your business.Contact me at letsdoit@seosmann.comI'm also open to speaking at conferences/meetups.

In charge of growing organic traffic and conversion for all Stylight Magazines (Germany, France, Italy, United Kingdom, Netherlands, Spain, USA mainly) through on-page optimization as well as off-page development.1) On-Page Optimisation- Keyword Research- Refactoring & Optimisation of pages to match user intent (meta-titles & descriptions)- On-Page & Content Audits- Internal link architecture improvement2) Off-Page Optimisation- Link Audits- Link Development Tactics- Link Development strategy goal definition3) Evangelization of SEO within the whole team:- Workshops and continuous follow-ups- Clear and direct collaboration with colleagues with various background to teach them the dos and don'ts of SEO and online marketing4) Development of internal processes: prospecting, outreaching, reporting, dashboards5) Point of contact for other teams: CMS, Data Platform, Website, Content6) Tools used: ScreamingFrog, LinkResearchTools, SearchMetrics, Ahrefs, Moz, Majestic, PeriscopeData, Google Analytics, Google Search Console, Bing Webmaster Tools, Wordpress, Buzzstream, Buzzsumo, HeidiSQL, Deepcrawl, Testomato, Onpage.org7) Self-taught skills: Python, MySQL, Google Apps Script, xPath, PHP

Responsible to grow organic traffic and content optimization on shopping pages at Stylight (in 17 markets, including Germany, France, UK, USA, Italy, Spain).1) On-page optimization- Content management with external suppliers- Internal linking- On-page audits2) Off-page optimization- Link audits- Training other teams to reach their goal in link development3) Technical SEO- Indexation management- Log file analysis4) Analysis- Definition of pages with high ranking potential- A/B testing on ranking improvements- Competitive analysis (on-page & off-page)

Responsible to grow Stylight.fr since launch. Focus made on linkbuilding tactics and PR in multiple industries and outlets.1) Development of Content Marketing campaigns- Ideation, development, prospection, outreach and monitoring of campaigns' success- Examples of successful campaigns: Barney Stinson suits infographic, Karl Lagerfeld's birthday infographic2) Content management with external suppliers3) Managing a team of up to 3 interns4) Competitive analysisSelf-taught skills: HTML, CSS, Photoshop, Illustrator, Javascript

Developing and applying the B2B communication strategy, prospection on the French, Belgian, Luxembourgian and German markets, making of tutorials videos, newsletters production, managing Twitter and LinkedIn accounts.

Managing the visitor hotline, organizing a tradeshow, checking and applying the exploitation planning and directives, making contact and bargaining with suppliers.

Bargaining, selling French Open products. Merchandising.

Stock management, preparing orders, deliveries.