Baba Awopetu Email and Phone Number
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With over 20 years of experience in strategy and marketing across healthcare and medical technology industries, I am passionate about helping organisations achieve growth and transformation. I founded Stragmar, a consultancy firm that focuses on delivering innovative solutions and insights for consumers, clinicians, scientists, and institutions in the healthcare and medtech sectors.As a Strategy and Marketing Consultant, I leverage my expertise in market analysis, brand development, customer experience, digital transformation, and executive management to identify and execute growth opportunities for my clients. I also coach and mentor teams and leaders to improve their performance and communication skills, and to foster a culture of trust, integrity, and delivery. I am always eager to expand my network and collaborate with organisations that share my vision and values. Let's connect and talk about how I can help you grow and transform your business.
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Principal Managing PartnerStragmar Aug 2020 - Present"I'm excited to introduce Stragmar - the culmination of two decades of strategy and marketing experience in the healthcare and medical technology industries addressing consumers, clinicians, scientists and institutions, with the sole focus on growthAs a highly accomplished senior business leader with vast exposure working across sales and marketing transformation. My experiences in Pharmaceutical, Medical technology, Life Sciences, and Consumer markets led to a discovery about the limiting impact of the silos that exists. I have a proven track record of developing innovative solutions, using strategic analysis to identify growth opportunities for organisation. I'm also passionate about contributing to the communal marketing body of knowledge, which I do through lecturing and writing...."Stragmar is a growth-focused strategic marketing consultancy that helps healthcare and medical technology organisations maximise value. We help individuals, teams, and organisations to fulfil their growth potential.
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Group Strategy & Marketing DirectorOptegra Feb 2015 - Jul 2020London, England, Gb> Led Sales, Marketing, Contact Centre and NHS team. Reorganised the teams to focus on customer groups, centralised and integrated the departments which helped to improve our profitability by 30%> Revamped the Marketing Strategy and repositioned the organisation as the most trusted Eye Healthcare group. This involved an integrated brand response campaign, achieving No.1 status on trust pilot and changing the brand hierarchy. This led to 42 months of consecutive YOY leads growth, 38 months of consecutive YOY bookings growth and 44 months of YOY revenue growth> Restructured Marketing, Call Centre and Business Development to achieve better integration and to create a results and customer focused culture. This involved planning, recruiting, training, designing new KPIs and getting stronger coordination between the three departments. This led to a 350% increase in leads, 115% growth in Consultations booked and a revenue growth of 82%, 55%, 32% and 18% in last 4yrs -
Marketing Director, EmeaLeica Microsystems Jan 2012 - Jan 2015Wetzlar, De> Restructured, centralised, and realigned team towards a Strategic, Commercial, and accountable marketing culture which increased leads by 86%, reduced cost per lead by 22% and achieved growth of 10% with a 3-point market share gain> Designed the B.R.I.D.G.E strategy for EMEA to drive our double-digit growth ambition. The SP8 launch campaign delivered stellar growth and increased market share from 42% to 55% over 2 years. The total business grew 14% over 2 years> Introduced regional Lead Qualification team to accelerate lead capture and impact measurement which improved pipeline by 15% and delivered £49.5m pipeline -
Head Of Marketing, OtcNutricia Advanced Medical Nutrition, Danone Apr 2011 - Jan 2012Amsterdam, Nl> Conducted feasibility study, developed plan for the first Alzheimer’s OTC solution. Designed structure, recruited team and implemented pre-launch plan> Built plan to double the growth rate of Complan which involved Insight gathering, repositioning and an integrated media plan including TV advertisement -
Marketing Director, Med-Surg, EuropeStryker Jun 2010 - Jan 2011Kalamazoo, Mi, Us> Leader for European Marketing team of nine and a sales budget of $300m. Restrcutured, centralised and realigned the team led to sales growth of 12%> Revamped our Strat planning process, and led the MedSurg planning process, which delivered first year target of our 3-year plan. > Designed our innovation acceleration plan to improve our penetration for our new products. Penetration of our new products improved by 22% in 2010 -
Director, Marketing Excellence, EmeaStryker Jan 2009 - Jun 2010Kalamazoo, Mi, Us> Initiated and developed Marketing Excellence program for Stryker that involved coaching, process development and training for the European leadership team. > Revamped our Market intelligence function to ensure we delivered cutting edge and actionable insights about our sales organisation, customers and markets. > Designed and delivered “it is all about value” program to optimise prices, improve deal win ratio and defend against price erosion. Led to 18% improvement in win ratio
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Manager, Brand Strategy, EmeaStryker Jan 2008 - Dec 2008Kalamazoo, Mi, Us> Developed brand strategy for the division that included strands for Hip and franchise. Awarded Franchise team of the year after a sales growth of 14%.> Played a leading role in the restructure of the Marketing organisation with CMO, designed to change our culture from being product led to being market led> Redesigned our Marketing planning process based on a proper use of planning and segmentation techniques to deliver growth focused and actionable plans
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Brand Manager, EmeaStryker Apr 2006 - Apr 2008Kalamazoo, Mi, Us> Developed brand rejuvenation programs across EMEA. This included brand development programs that delivered growth of 15%. We exceeded budget and grew profits by 23% over previous year > Led the Strat plan process that included Gamma No. 1 campaign. It resulted in stellar growth and EMEA Marketing team of the year award.
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Visiting LecturerThe Marketer'S Forum Apr 2004 - May 2010London, Gb> Delegates from BBC world service, Jack Daniels, RBS & British Telecoms and achieved 92% pass rate for marketing planning which was 20% above average -
Marketing ManagerIms Health Apr 2005 - Apr 2006Danbury, Ct, Us> Developed the P.E.P (Potential-Environment-Propensity) strategy to rejuvenate IMS’ targeting solutions, which helped close the year with an unprecedented 19 projects completed in quarter 4 2005. Received Best Practice achievement award for 2005> Commercial Lead for the launch of Nurse and longitudinal prescribing based services. Awarded President’s recommendation for contribution to the SFE business> Responsible for the Sales force effectiveness services/consulting business line. Awarded IMSPACT certificate for evolution of our position as a consulting solution provider, and promoted to Marketing Manager position -
Product ManagerIms Health Jun 2004 - Apr 2005Danbury, Ct, Us
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Hospital Sales SpecialistPharmacia 2001 - 2003New York, New York, Us> Initiated and implemented innovative regional marketing campaign for the launch of Detrusitol XL, utilising key opinion leaders to influence local GPs. The campaign resulted in 123% of target for the year and 100% formulary inclusion -
Gp/Hospital Sales SpecialistPharmacia Sep 1999 - Apr 2001New York, New York, Us> Initiated and implemented innovative regional marketing campaign for the launch of Detrusitol XL, utilising key opinion leaders to influence local GPs. The campaign resulted in 123% of target for the year and 100% formulary inclusion
Baba Awopetu Skills
Baba Awopetu Education Details
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University Of GreenwichStrategic Marketing -
University Of GreenwichPharmaceutical Science
Frequently Asked Questions about Baba Awopetu
What company does Baba Awopetu work for?
Baba Awopetu works for Stragmar
What is Baba Awopetu's role at the current company?
Baba Awopetu's current role is Principal Managing Partner at Stragmar | Innovative Growth Strategist.
What is Baba Awopetu's email address?
Baba Awopetu's email address is ba****@****gra.com
What is Baba Awopetu's direct phone number?
Baba Awopetu's direct phone number is +4477883*****
What schools did Baba Awopetu attend?
Baba Awopetu attended University Of Greenwich, University Of Greenwich.
What are some of Baba Awopetu's interests?
Baba Awopetu has interest in Children, Economic Empowerment, Politics, Education, Poverty Alleviation, Science And Technology, Health.
What skills is Baba Awopetu known for?
Baba Awopetu has skills like Strategy, Marketing Strategy, Product Marketing, Product Launch, Marketing, Product Management, Business Strategy, Management, Marketing Management, Medical Devices, Market Planning, Strategic Planning.
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