Babafemi Adetifa Email & Phone Number

• Define a competitive Route to Consumer (RTC) strategy, setting capability standards across the entire sales function (Trade Marketing, Direct & Indirect Sales, and Sales Operations).• Lead the roll-out and embedding of Sales Force Automation for improved sales efficiency.• Oversee robust target setting and reporting, ensuring alignment across the organization with a "one number" approach to drive business insights.• Maintain and update the outlet universe database for accurate… Show more • Define a competitive Route to Consumer (RTC) strategy, setting capability standards across the entire sales function (Trade Marketing, Direct & Indirect Sales, and Sales Operations).• Lead the roll-out and embedding of Sales Force Automation for improved sales efficiency.• Oversee robust target setting and reporting, ensuring alignment across the organization with a "one number" approach to drive business insights.• Maintain and update the outlet universe database for accurate sales reporting.• Drive sustainable business performance by unlocking potential in every commercial team member through strategic planning and optimization of sales processes.• Support key sales functions including planning, reporting, target management, process optimization, and sales training.• Ensure field sales teams achieve volume, visibility, distribution, and promotional targets.• Coordinate and optimize distributor performance and daily sales operations to maximize selling opportunities.• Leverage analytics to provide insights that enhance market share and profitability.• Foster a disciplined sales culture by embedding Field Sales Processes and Standards within the sales organization.• Work closely with the Commercial Leadership team to ensure alignment, embedding of sales processes, and achievement of business objectives.• Implement the Commercial Capability Roadmap for both internal teams and 3rd party partners (distributors and wholesalers). Show less

Nigeria

• Leads Sales capability agenda for the country, proactively fostering the achievement of sales goals and ensuring all enablers are in place for perfect execution in the outlet• Coaching the sales team and team leader and sales trainers on how to improve customer experience, drive fast response to customer satisfaction pain points and build a customer-centric mindset in a team.• Sales performance gaps are monitored and addressed through fast deployment of relevant capability, skills… Show more • Leads Sales capability agenda for the country, proactively fostering the achievement of sales goals and ensuring all enablers are in place for perfect execution in the outlet• Coaching the sales team and team leader and sales trainers on how to improve customer experience, drive fast response to customer satisfaction pain points and build a customer-centric mindset in a team.• Sales performance gaps are monitored and addressed through fast deployment of relevant capability, skills, and tools• Boosts customer-centric and agile mindset among commercial teams utilizing new ways of working • Secures resources from the team and other functions for content localization, translation, and delivery of Sales Academy• Build best-in-class channel and portfolio knowledge across the sales team• Drive digital transformation of Sales Force through the capability of the Sales Force to new tools and subsequent systems and tools usage and exploitation (KBI reports, Right Execution Daily, Sales Force Automation, Big Data Advanced Analytics, etc) Show less

Lagos, Nigeria

• Achieve profitable GSV (Gross Sales Value) depletion targets for wholesalers in line with the agenda of margin growth.• Drive a robust TBA distribution across all categories including innovation. • Ensures regular monthly full business reviews with all assigned wholesalers.o Sales performances o Competitive activity.• Deliver consistently weekly business Reports (WBR) to Area Sales Manager on Wholesaler activities sales analysis, SIT and competitor… Show more • Achieve profitable GSV (Gross Sales Value) depletion targets for wholesalers in line with the agenda of margin growth.• Drive a robust TBA distribution across all categories including innovation. • Ensures regular monthly full business reviews with all assigned wholesalers.o Sales performances o Competitive activity.• Deliver consistently weekly business Reports (WBR) to Area Sales Manager on Wholesaler activities sales analysis, SIT and competitor intelligence.• Drive Spirit /Beer KPIs in the on trade market. Wholesale Mgr to periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands• Upgrade all qualified Wholesalers to the loyalty scheme and embed the scheme on current participants.• Do a weekly performance report which include sales analysis, SIT (Stock in Trade) and competition intelligence.• Deliver the sales targets through execution of ongoing trade offers, Loyalty scheme and end to end account management which includes sell in and sell out.• Commence and optimize IMT usage for all wholesalers.• Drive an effective contact and coverage strategy.• Management of wholesaler loyalty scheme to deliver 100% participation. Show less

Lagos, Nigeria

• Ensures full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.• Lead effective morning meetings that increase performance on all called out KPI’s• Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental… Show more • Ensures full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.• Lead effective morning meetings that increase performance on all called out KPI’s• Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion• Drive Spirit /Beer KPIs in the on-trade market. TAM to periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review• Drive Total Retail Coverage of weighted accounts within assigned universe • Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone • Deliver consistently weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence.• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands Show less

Lagos, Nigeria

Focus on Total Beverage Alcohol (TBA).Drives the distribution of Diageo Reserve Brands (Johnnie Walker Black Label, Johnnie Walker Gold Label, Johnnie Walker Blue Label, Cîroc), Mainstream Spirits ( Mr Dowells, Gordons Moringa, Smirnoff Chocolate/Extra smooth) and Beer and APNADEnsure full delivery of the business objectives – including depletion volumes through sell-out from distributor to Wholesale and Retail channelsManage a team of Sales Executives (SEs), Van Sales… Show more Focus on Total Beverage Alcohol (TBA).Drives the distribution of Diageo Reserve Brands (Johnnie Walker Black Label, Johnnie Walker Gold Label, Johnnie Walker Blue Label, Cîroc), Mainstream Spirits ( Mr Dowells, Gordons Moringa, Smirnoff Chocolate/Extra smooth) and Beer and APNADEnsure full delivery of the business objectives – including depletion volumes through sell-out from distributor to Wholesale and Retail channelsManage a team of Sales Executives (SEs), Van Sales Supervisors (VSS) and Van Sales Reps (VSRs) across a geography.Lead effective morning reviews that increase performance on all called out KPI’s (Market share, Volume share, Distribution, Pricing, Visibility, Trade Activation)Ensure effective customer/business development to counter competitive activities in all outlets within assigned territory Show less

Abuja

Supports GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)

Lagos

Supports GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility).Responsible for the account management and activation of low value outlets and hypermarketsListing of innovations and ability to pre-sell.Ensures achievement of Basic… Show more Supports GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility).Responsible for the account management and activation of low value outlets and hypermarketsListing of innovations and ability to pre-sell.Ensures achievement of Basic sales drivers (price compliance, distribution, basic visibility) for Territory.Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Keeps and update a database of outlets within the territory.Ensures effective customer/ business development to counter competitive activities in these outletsHas accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory. Show less

Nigeria

• Serves as an advisory on a B2B level in order to improve sales and productivity• Identified opportunities that increased customer retention and satisfaction through the use of up/cross-selling strategies and excellent communication skills• Actively supported customers in all aspects from problem identification through resolution using service management and SLA guidelines.• Clearly and concisely logged customer issues, details of resolutions, to ensure data was… Show more • Serves as an advisory on a B2B level in order to improve sales and productivity• Identified opportunities that increased customer retention and satisfaction through the use of up/cross-selling strategies and excellent communication skills• Actively supported customers in all aspects from problem identification through resolution using service management and SLA guidelines.• Clearly and concisely logged customer issues, details of resolutions, to ensure data was current and accurate.• Content management for Nigeria, Kenya, Ghana, Senegal, Rwanda• Liaised with business owners for effective service • Supports sales team with information gathered from customers in terms of preferences• Implement transport policies agreed by the management and delivery service providers• Monitor and supervise delivery bikes to ensure quick delivery of orders and to avoid failed orders Show less

Nigeria

• Creating awareness in online shopping and building customer base;• Execute sales online and offline • Completing appropriate solutions for every customer to achieve sales goal and maximize customer satisfaction • Secure orders from existing and prospective customers through building relationships• Demonstrate products and services to existing /potential customers and assist them in selecting those best suited to their needs • Follow up with contacts and leads to ensure… Show more • Creating awareness in online shopping and building customer base;• Execute sales online and offline • Completing appropriate solutions for every customer to achieve sales goal and maximize customer satisfaction • Secure orders from existing and prospective customers through building relationships• Demonstrate products and services to existing /potential customers and assist them in selecting those best suited to their needs • Follow up with contacts and leads to ensure sales and customer satisfaction Show less

Lagos

• Carrying out research; surveys,assesses demand and awareness. • Compilation and collation of data, developed, managed and maintained relationships with stakeholders.• Provide information that will aid in the state plan and campaigns.• Direct and manage research projects whether on an adhoc or tracking basis• Delivers informative, well-organized presentation• Monitoring of recycling activities at Earthcare Nig. limited

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business Administration

Education record