Babak (Hassan) Badkoobeh, born on August 31, 1977, is an Iranian specialist in communications, advertising, and branding. He is a lecturer, consultant in business and advertising, actor, presenter, writer, director, producer, and investor in cinema and television.Babak (Hassan) Badkoobeh earned a bachelor's degree in cinematography and film/video production from Soore University in 2001. He later obtained a Master of Science degree in entrepreneurial marketing from PNU in 2019, followed by a Master of Science degree in marketing from Neoma France University in 2019. Subsequently, he completed his Ph.D. in management from IPAG University in France in 2021.In 1997, Babak (Hassan) and his father founded “The Roozgar e Torfeh” Institute of Arts and Culture, engaging in cultural work, advertising, and branding consulting while distancing themselves from performance and acting. This institute, licensed for all cultural activities, aimed to exert cultural influence on society. In 2004, he established “Royaye Talaiye Shahr” with a specialized focus on advertising media.In 2012, he established Badkoobeh Creative Communication Solutions advertising agency, where he used to serve as CEO and now plays the role of board chairman. He is also the editor-in-chief of Badkoobeh Communications, Advertising, and Branding Magazine, as well as Badkoobeh Publication. In 2021, he founded Badkoobeh School, dedicated to educating communication, advertising, and branding enthusiasts.His extensive cultural activities include the production of over 150 cultural TV commercials on various topics such as violence against women, environmental awareness, and child protection. Despite the passage of years, some of these commercials are still aired on television and shared on social media. He has also produced more than 500 TV commercials, with several being recognized as notable commercials in Iran. With over 20 years of professional experience in communications, advertising, and marketing, he has provided consultancy services to brand managers of leading global and local brands, including LG, Unilever, and Henkel.