Babar Khan

Babar Khan Email and Phone Number

Vice President Digital Marketing and IT Operations @ Code Ninety
Babar Khan's Location
United States, United States
About Babar Khan

As a Marketing Director with over 11 years of experience, I have a proven track record in creating impactful digital advertising campaigns. Throughout my career, I have successfully designed and managed around 2,100 digital ad campaigns, strategically investing approximately $2.4 million in total ad spend. This significant investment has been carefully allocated to maximize ROI and drive substantial growth for the organizations I have worked with.My expertise spans across Google Ads, digital marketing, and social media marketing, where I have consistently delivered results through data-driven strategies and innovative approaches. In my recent role, I led the marketing efforts for a cutting-edge Travel & Booking Mobile App for a multinational IT firm. My strategic digital marketing approach was instrumental in positioning the app as a market leader, enabling users to effortlessly find and secure accommodations, enhancing their journeys like never before.Another highlight of my career includes spearheading the marketing strategy for an AI Art Illustration and Virtual Reality App. Leveraging advanced AI technologies like DALL·E, I ensured high visibility and user engagement, driving the app's success by empowering users to create breathtaking artwork with AI-generated visuals.In the fintech domain, I managed the marketing campaign for a sophisticated mobile app for a US-based crypto startup. Through targeted digital marketing and secure, user-friendly app design, we empowered users to confidently navigate the crypto landscape, achieving impressive adoption rates.One of my standout achievements is leading the comprehensive SEO and social media marketing campaign for a US dental client, resulting in an 11x sales increase. This project underscored my ability to integrate app development with effective digital marketing strategies, driving substantial business growth.Additionally, I have successfully managed marketing campaigns for e-commerce platforms, real estate solutions, and educational apps, consistently delivering significant ROI and enhanced user engagement. My expertise in digital marketing, combined with a keen understanding of user behavior and market trends, has enabled me to craft strategies that not only meet but exceed business objectives.I am passionate about leveraging my marketing acumen to drive innovation and growth, always aiming to deliver exceptional results through strategic planning, creativity, and a deep understanding of the digital landscape.

Babar Khan's Current Company Details
Code Ninety

Code Ninety

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Vice President Digital Marketing and IT Operations
Babar Khan Work Experience Details
  • Code Ninety
    Vice President Digital Marketing & It Operations
    Code Ninety Dec 2021 - Present
    United States
    In my role as Vice President of Digital Marketing & IT Operations at Code Ninety, I lead the strategic and operational efforts for both our digital marketing initiatives and IT infrastructure. My key responsibilities include:Leadership and Team Development:- Recruit, interview, hire, and train management-level staff in the marketing and software departments.- Provide constructive and timely performance evaluations to foster professional growth and efficiency.- Oversee the daily workflow of the Digital Marketing and IT wings, ensuring seamless operations and collaboration.- Managed and executed over 1,200 high-impact Google and Facebook ad campaigns, driving significant traffic and engagement.- Launched and optimized PPC campaigns across major platforms, leveraging advanced tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and HubSpot.- Directed multimillion-dollar budgets for digital marketing campaigns, ensuring optimal allocation and spend efficiency to maximize ROI.- Continuously monitored and adjusted bids and budget allocations in real-time to achieve a 200% increase in ad performance and a 30% reduction in cost-per-acquisition (CPA).- Tracked key performance indicators (KPIs) and produced detailed analytical reports for management, highlighting campaign successes and areas for improvement.- Implemented data-driven strategies to enhance audience targeting and engagement, resulting in a 50% increase in qualified leads.- Spearheaded the integration of cutting-edge technology solutions to improve our digital marketing capabilities and IT infrastructure.- Ensured the security and scalability of IT systems to support growing marketing demands and business operations.- Handled discipline and termination of employees in accordance with company policy, maintaining a productive and professional work environment.
  • Afiniti
    Senior Project Development Manager
    Afiniti Feb 2021 - Jan 2022
    My experience here was nothing short of exceptional. I did not only learn a variety of new skills ranging from technical aspects of managing an IT team to strategizing and planning the full digital marketing strategy of the firm. I definitely garnered alot of learning when it comes to scaling, planning and executing a massive marketing operation .
  • Technado (Pvt) Ltd
    Project Manager Team Lead
    Technado (Pvt) Ltd Dec 2018 - Feb 2021
    Being a Project manager, I had to plan and designate project resources (RSP) and team members to their roles, prepare a marketing strategy, monitor progress, and keep stakeholders informed the entire way. I indulged in a wide variety of RSP projects including the digital marketing strategy formation on platforms like Google, FB and Youtube.
  • Axact
    Senior Manager Application Development & Marketing
    Axact Jan 2017 - Dec 2018
    Karachi
    Led the end-to-end development of multiple applications from concept to launch, focusing on both iOS and Android platforms.Orchestrated robust marketing campaigns that resulted in substantial download numbers and increased revenues.Implemented data-driven strategies to optimize user acquisition and retention through digital channels.Managed cross-functional teams to ensure seamless collaboration between development, marketing, and design departments.Conducted market research and competitor analysis to identify opportunities and refine product positioning.Utilized analytics tools to track KPIs, monitor campaign performance, and drive continuous improvements.Collaborated with stakeholders to define product roadmaps and prioritize features based on market demand and user feedback.Maintained strong vendor relationships and negotiated contracts to optimize cost efficiencies and project timelines.
  • Kasb Bank
    Dmm & It Officer
    Kasb Bank Jul 2016 - Jan 2017
    Port Qasim
    My role included but was not limited to: * Measuring and reporting performance of all our in-house Digital marketing campaigns, and IT/Software operations and assessing against goals (ROI and KPIs).* To Utilize strong analytical ability to evaluate the end-to-end customer experience. * Create, amend and revise digital campaigns on Google, Facebook, Instagram and other marketing platforms.
  • Teletec Co.
    Team Lead (It/ Digital Marketing)
    Teletec Co. Jan 2015 - Jun 2016
    Karachi
    My duties included planning, implementing, and monitoring our IT-related functions as well as the digital marketing campaigns across all digital networks. My responsibilities were:* Debugging and testing code* Documenting and testing new software applications * Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Tcs
    Software Intern
    Tcs Jan 2013 - Oct 2013
    As an intern software developer, I was responsible for assisting the software engineers with the design implementation and shadowing their duties to understand the processes more efficiently. I used my classroom knowledge on practical applications, suggesting recommendations on how to make the project successful.

Babar Khan Education Details

Frequently Asked Questions about Babar Khan

What company does Babar Khan work for?

Babar Khan works for Code Ninety

What is Babar Khan's role at the current company?

Babar Khan's current role is Vice President Digital Marketing and IT Operations.

What schools did Babar Khan attend?

Babar Khan attended Sir Syed University.

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