Babar Khan Email & Phone Number

United States

In my role as Vice President of Digital Marketing & IT Operations at Code Ninety, I lead the strategic and operational efforts for both our digital marketing initiatives and IT infrastructure. My key responsibilities include:Leadership and Team Development:- Recruit, interview, hire, and train management-level staff in the marketing and software departments.- Provide constructive and timely performance evaluations to foster professional growth and efficiency.- Oversee the daily workflow of the Digital Marketing and IT wings, ensuring seamless operations and collaboration.- Managed and executed over 1,200 high-impact Google and Facebook ad campaigns, driving significant traffic and engagement.- Launched and optimized PPC campaigns across major platforms, leveraging advanced tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and HubSpot.- Directed multimillion-dollar budgets for digital marketing campaigns, ensuring optimal allocation and spend efficiency to maximize ROI.- Continuously monitored and adjusted bids and budget allocations in real-time to achieve a 200% increase in ad performance and a 30% reduction in cost-per-acquisition (CPA).- Tracked key performance indicators (KPIs) and produced detailed analytical reports for management, highlighting campaign successes and areas for improvement.- Implemented data-driven strategies to enhance audience targeting and engagement, resulting in a 50% increase in qualified leads.- Spearheaded the integration of cutting-edge technology solutions to improve our digital marketing capabilities and IT infrastructure.- Ensured the security and scalability of IT systems to support growing marketing demands and business operations.- Handled discipline and termination of employees in accordance with company policy, maintaining a productive and professional work environment.

My experience here was nothing short of exceptional. I did not only learn a variety of new skills ranging from technical aspects of managing an IT team to strategizing and planning the full digital marketing strategy of the firm. I definitely garnered alot of learning when it comes to scaling, planning and executing a massive marketing operation .

Being a Project manager, I had to plan and designate project resources (RSP) and team members to their roles, prepare a marketing strategy, monitor progress, and keep stakeholders informed the entire way. I indulged in a wide variety of RSP projects including the digital marketing strategy formation on platforms like Google, FB and Youtube.

Karachi

Led the end-to-end development of multiple applications from concept to launch, focusing on both iOS and Android platforms.Orchestrated robust marketing campaigns that resulted in substantial download numbers and increased revenues.Implemented data-driven strategies to optimize user acquisition and retention through digital channels.Managed cross-functional teams to ensure seamless collaboration between development, marketing, and design departments.Conducted market research and competitor analysis to identify opportunities and refine product positioning.Utilized analytics tools to track KPIs, monitor campaign performance, and drive continuous improvements.Collaborated with stakeholders to define product roadmaps and prioritize features based on market demand and user feedback.Maintained strong vendor relationships and negotiated contracts to optimize cost efficiencies and project timelines.

Port Qasim

My role included but was not limited to: * Measuring and reporting performance of all our in-house Digital marketing campaigns, and IT/Software operations and assessing against goals (ROI and KPIs).* To Utilize strong analytical ability to evaluate the end-to-end customer experience. * Create, amend and revise digital campaigns on Google, Facebook, Instagram and other marketing platforms.

Karachi

My duties included planning, implementing, and monitoring our IT-related functions as well as the digital marketing campaigns across all digital networks. My responsibilities were:* Debugging and testing code* Documenting and testing new software applications * Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

As an intern software developer, I was responsible for assisting the software engineers with the design implementation and shadowing their duties to understand the processes more efficiently. I used my classroom knowledge on practical applications, suggesting recommendations on how to make the project successful.