Goran Babarogić Email & Phone Number

Novi Sad, RS

Serbia, Novi Sad

• Established and operated a Product, UX, UI, Development work & consultancy for 7 years

Australia

Rebuilding the Guardian App from the ground up.

New York, New York, United States

NDA

Birmingham, England, United Kingdom

NDA

San Francisco, California, United States

• Led UX/UI Design for the Group Quotation tool, collaborating with product managers and front-end engineers to enhance the group booking experience for hotel partners. This included refining the user experience to.
• Implemented an in-app collaboration and notification system for the Groups and Planning sections of the platform, enhancing team communication, streamlining workflows, and supporting decision-making for revenue.
• Designed and implemented KPI metrics, such as expandable profitability metrics, providing hotels with detailed insights into group revenue and incremental profit. Added intuitive design elements to highlight essential.

Tel Aviv District, Israel

• Redesigned the navigation system for Comet ML's platform, enhancing user experience by streamlining access to key features and improving overall usability.
• Incorporating user feedback and testing to create an intuitive Comet ML's tools and capabilities.
• Conducted in-depth user interviews and testing sessions, identifying and addressing key UX challenges, which significantly increased the discoverability and usability of advanced features in the Comet ML platform.

Düsseldorf, North Rhine-Westphalia, Germany

• Led UX/UI design team at Omnisafe, a German insurance company as Lead Product Designer and UX/UI Department Leader.
• Orchestrated stakeholder communication and collaboration with developers to ensure seamless project progress.
• Led the creation of a scalable design system, optimizing design efficiency and consistency, built from ground up with 99% utilization.
• Successfully designed and conceptualized an internal CRM System tool within a demanding timeframe.
• Positioned the CRM tool for future market expansion, targeting external insurance companies for potential adoption.

Lisbon, Portugal

• Created a consistent design system for both the dashboard and web to ease future upgrading.
• Collaborated closely with product department to deliver exceptional outcomes and seamless user experiences.
• Facilitated design sprints to ideate and develop cutting-edge solutions for our clients.
• Worked closely with the development department on implementation.
• Orchestrated and managed the design department, ensuring that the project was executed with precision.

London, England, United Kingdom

• Conducted user interviews, surveys, and analyzed in-app analytics to identify pain points and user needs.
• Designed low-fidelity wireframes and high-fidelity interactive prototypes, refining them with user feedback.
• Performed usability testing with diverse user groups to validate and improve the design.
• Developed a cohesive visual language and created a style guide to ensure design consistency.
• Coordinated handoff and communication with developers to ensure implementation of designs.

Lisbon, Portugal

• Collaborated with the key stakeholders on creating a platform that processed user reviews from various sources and separated the fake from the real ones.
• Conducted regular user testing, resulting in continuous improvements to our product.
• Created a process for monitoring user experience outcomes and metrics to further improve the product.
• Developed and implemented a comprehensive design system to improve the user experience.
• Collaborated closely with developers to ensure seamless integration of design and functionality.
• Mentored and led a team of junior designers, fostering their growth and development.

Belgrade

• Co-founder of BrandingMag, an independent publisher shaping the global dialogue on branding and culture.
• Led the establishment and management of teams, overseeing operations from inception to growth.
• Served as Creative Director, driving the creative vision and ensuring brand integrity across all platforms.

Graphic Engineering And Design

Web Design

Bachelor Of Fine Arts - Bfa, Graphic Design