Jacob Ogunsanya Email & Phone Number

Romford, Gb

Slough, England, United Kingdom

◽ Global commercial analytics, data exploration and discovery with in depth focus on key metrics and commercial drivers. Stakeholder management with key input to developing data driven solutions and answers relevant for decision making. Aligning key data points to drive strategic initiatives and providing support for key regional stakeholders across the globe in optimizing their outputs with measured input. Designed products from problem statements and data insights while driving effective digital solutions across the global business.

Newton Aycliffe, England, United Kingdom

Oversee everything Material Masterdata set up and troubleshooting in SAP. COGs development and BOM build for new products; Vendor / Customer Master data and data sanitisation of existing products. Coordinating the GS1 standard barcoding for all products. Bringing data to life with automation. Reviewing and modifying existing materials to purge system of outdated items.Involved in different level Stakeholder management to bring product concept to life from the system creation end. Modeled and automated excel worksheet for COGs comparison on %GM and costing elements.

o Designed, developed, and maintained business intelligence solutions for Sales, Marketing and Supply Chain teamo Led the BI team on roadmap and strategies implementation for intelligence and analytics development.o Explored different data modelling techniques to identify, extract and analyse business data presenting information in a most user-friendly structureo Provided dynamic dashboards with pointers to sales KPIs and statistical inferences that led to prompt business decision on regional expansion or winddowno Coordinated all business decision support and analytics for the Commercial Team’s sales and RTM strategieso Analysed the 5-year business strategic plan build up on required SKU contributions and forecasting market and channel opportunitieso Participated in Decision and Direction Meetings for S&OP recommending products growth driverso Extract, Transform and Load multiple datasets to measure products penetration, distribution, and sales margin analysiso Designed HCP Segmentation, Profiling Targeting metrics for Pharma team with KPI for identification of key accounts and productive channelo Upskilled the reporting and analytics team on tracking glitches in the CRM and identifying wrong entries from the dataseto Continuous expansion of the CRM through regular updates and upgrade of user devices while training the team on new inputs and customization.o Lead, direct, and train all aspects of Customer Experience activities including alignment with strategic direction set by the Business Leadership.o Oversee Customer Service arm of Supply Chain Department (5 Team Members)o Prepare strategic road map for the CS team in line with the Company’s growth ambitiono Streamlining end-to-end order processes for increased customer experienceo Developed the capability of CS Team; field force effectiveness on Segmentation and Targeting HCP golden profileso Champion data protection and design data privacy SOPs to prevent data pilferage, exposure and risks

- Led a team on National Daily Sales reporting on Primary, Secondary & Payment trends with Key Insight on Performance and Targets by Territory and Managers. - Analysed business wide performance based on contributions by Business Units/Regions and Distributors showcasing profitability by Region/Business Unit and field force. - Automated sales business database on actual Sales, Stock, Partners, Trade Channels and historic data using MS Query- Prepared Distributors and Sales Force Incentives calculations and payments based on targeted performance.- Designed Business Insights on Partners health check and payment plans as it pertains to credit overdue status.- Organized Weekly Sales and Payment review meetings across National Sales Business Units, which provided speed to actions. - Created dynamic Business wide dashboards showing quick pointers to Sales KPIs with statistical inferences and made recommendations critical for prompt business decision- Improved existing and new templates and reporting modules for prospect on identifying new business opportunities- Coordinated all Regional Sales Business Support Analysts to provide cutting edge data support for Regional Directors.- Deputized for my Managers to organize and run departmental meetings and conferences. - Supported other functional units in data analytics such as Demand & Supply, Finance, Marketing, Sales/CS&L and business directorate.- SD module super user for SAP implementation.

• Supported the business through channel, product and customer investment analysis, as well as driving key initiative such as profitability performance management of the various sales channels and the brands with attention to KD's health check.• Developed regional sales split based on historical data which drove business growth and channel expansion.• Created several dynamic reports that provided strategic action plans and guide for the Sales business• Partnered with other functional departments and Decision Support for the Sales operations Department• Supervised incentives analysis for field staff and partners based on business performance and target achievement• Drove implementation of special projects on sales force automation, which included Tableau and Data Orbis• Conducted Health Check on Partners to track and measure performance of partners. I was able to identify high risk customers that led to revamp of the distributor model.• CAPEX & OPEX Review monitoring reports for the Sales Operations ensuring we were on track for Actual spend vs. Budget• Championed Pre-DRM process for the Core Commercial Cycle from Sales unit providing accurate sales history with trends and root cause. • Designed data model per channel and personnel showing pipeline fill and product spread with special attention to Hero SKU• Provided Market Intelligence using information gathering tools from social media to provide an edge for the commercial team• Analyzed Nielsen Report and provided data as per competition on SISH, WD and ND• Deputized for Head of Sales Ops. managing field sales team daily operations on float, expense and all back end support with my sale operations team.

• Directly managed voice products (Prepaid and Postpaid) ensuring full customer engagement activities and usage plans were actualized. • Conducted various Intelligence activities on revenue generating customer base and proffered solutions to declining spends. • Reviewed each Product Development Document with technical possibilities of product designs and implementation.• Defended various business cases for cost of delivering product vs.projected revenue.• Actively engaged directly in database mining using MS Query/Excel, ACL and SQL Scripts and Ultra Edit tools• Liaised with entertainment managers and reviewed youth program proposals for sponsorships.• Conducted regular scans of the competitive market to collate regular information as may impact the business's voice segment strategy with specific recommendations.• Leveraged channels such as tertiary institutions’ students ‘association, events managers and youth focused events, which created a pipeline of high potential customers• Managed High Value and premium voice Customers with engaging retention activites and win back campaign.• Designed different retention framework and Churn pointers of different user category • Analyzed customers' purchase behaviour to define retention strategy with over 65% adoption of offers.• Forecasted retention and churn probabilities with precision on active customer base• Monitored progress on all customer retention initiatives deployed• Developed retention programs per customer segment (worked with 3rd party providers (Flytxt) )

• Identified and analyzed potential churn customers' trend using different usage traits and expedited actions for retention. • Retention insights were identified based on feedback from Churn customers, which were used to improve existing business products.• Supervised all daily plans and activities of 15 customer retention team designing KPIs to track productivity and success rates.• Implemented Marketing Campaign Strategies for customer retention with support from Product Managers• Conducted various analysis and root cause reasons for Churn and proffered retention schemes tailored to customers feedback• Created a 360 degree customer complaint handling procedure and customer relations management for all shop complaints.• Led a Customer Winback Centre establishment and full automation of the centre through value addition and success factors identified.

• Hands on support to the Call centre manager on PowerPoint presentations and reporting. • Followed up on all customer inquiries and complaints• Collated and segmented various issues relating to customer complaints from the team• Monitored all customer related issues for resolution by technical department.• Resolved issues with Customers Registration and CUG Activations.• Dealer and corporate customer management.• Designed and conducted trainings for call centre team members and new joiners.

* Engaged in developing new Products and services based on evolving customer needs* Presentated products Demonstrations to prospective clients in corporate establishments * Supported Customer Relations and clients' Management * Audited and proofread all Online content for the organisation.* Facilitated products and user training for new customers Achievements:• Attended various Nigeria Bar Association meetings to present company's portfolio of Electronic Law Reporting • Executed presentations and Introduced company's products in Maiduguri at the Ministry of Justice and NYSC Law Groups

Acipm, Personnel Management, Excellent

Specializations in Training and Development with special attention to Performance Management and business insight analysis.

Bachelor'S Degree, English, 2Nd Class Upper

Activities and Societies: President of Department (ESSA), Head of ClassEnglish Language

Ssce, Senior Secondary Certificate Examination, Excellent

Activities and Societies: Drama and Music Group