Our Vision: To be the #1 trusted brand serving moms.The Problem: The DTC landscape has become increasingly crowded, challenging commercial profitability and cost effective efforts to scale businesses.Our Solution: A purpose-built multichannel system integrating ecommerce with our community of affiliate mom influencers.The Result: A flywheel that significantly reduces costs while driving exponential growth.Message me if you’re interested in learning more…

Support founders in mentorship-driven startup accelerator; offer insights on strategy, business & customer development.

Oversaw strategy, business development, and revenue for three divisions of Emmy® Award winning content & technology studio. Management team lead, focused on future technologies and their commercial impact on family entertainment, storytelling, and experiences. Provided commercial guidance for new lab projects and prototypes.Division One: Digital Preschool • Secured $3M in funding to launch a new mobile preschool publishing division for Hasbro with 70 employees and over $15M in annual recurring revenue (ARR). Titles include World of Peppa Pig, PJ Masks and Play-Doh.Division Two: Immersive Content Studio• Successfully pitched and published NERF Ultimate Championship as Hasbro’s first internally developed Virtual Reality (VR) game for the Meta Quest 2.• Launched immersive experiences, leveraging premium Hasbro and proprietary IP for both commercial and marketing executions in location-based entertainment, including: o Waking Wonderland: Produced original immersive exhibition, leveraging Epic Games’ Unreal Engine. Guaranteed licensing revenue exceeded $1M across North American distribution. o Transformers: Delivered 3D content for motion simulator attractions at three Latin American family entertainment centers. o Dungeons & Dragons: Produced 3D media for immersive attraction promoting Paramount’s upcoming feature D&D: Honor Among Thieves for Comic-Con 2022. Over 11,000 fans experienced the activation over a four-day period.Division Three: eOne Innovation Lab • Integrated A.I. face scanning technology for personalized 3D printed action figures, available to fans via Hasbro Pulse mobile app. • Developed and licensed immersive content distribution technology targeting premium VR publishers including The New York Times, Discovery, AMC Networks, NatGeo, PBS, and hardware manufacturer HTC. • Created a content distribution rights management prototype leveraging Ethereum smart contracts.

Supported eOne Music’s (now MNRK) Global President in screening candidates and advising portfolio companies for two classes of Techstars Music.

Mobile messaging monetization platform and portfolio of niche category chat apps.Led customer development with over 10 premium publishers including CBS, ABC, E!Online, Starz, Fox, and Time, Inc. • Oversaw ad-supported monetization resulting in over $50k in monthly recurring revenue (MRR).• Secured partnership with Kik Messenger to launch one of the originally featured chat bots on Kik’s then 300M+ user platform.

Instagram powered e-commerce platform for independent retailers.Led customer and prototype development.• Developed minimum viable product (MVP) and tested with over 150 independent retailers.

International television production company.Co-managed a development fund investing in original social games and mobile apps. Led business development, distribution and licensing of original and Endemol USA based IP for online and mobile game distribution. • Invested in and published 13 original social games and apps. Licensed four Endemol USA brands including Deal or No Deal, 1vs100, Extreme Makeover: Home Edition and Wipeout for social game distribution.

Strategic Consulting:Business Case: Viability of foreign language Video on Demand/Subscription Video on Demand (VOD/SVOD) product for domestic distribution.Video On Demand (VOD) product strategy and user interface refinements.

Business development of sustainable marketing & branding solutions platform.

Commercial real estate mortgage originations & underwriting.• Underwrote and closed over $300M in retail, office, hospitality, and multi-family real estate transactions.

Business development and technology implementation, reporting directly to CFO of light sport aircraft startup.

Development and maintenance of online medical supplies store.

Development and maintenance of medical benefits intranet for Fortune 500 company.