Projects and consulting in research and product development (physical, digital and services), media and marketing research, brand strategy, branding & campaigns. With a portfolio of various projects, the strategies and creations have already been applied in companies from Espírito Santo, São Paulo, Rio de Janeiro, United States and more.

Estratégias de comunicação para grandes empresas e projetos;Pesquisa e planejamento baseado em dados;Táticas de mídias digitais;Estratégia para verbas e investimentos digitais;Gestão de Relacionamento com Consumidor e Gestão de Leads (CRM);Marketing de Influência; Performance, E-mail Marketing e Conversão.Pesquisa e estratégia de marca (tom de voz, posicionamento, personas), branding e campanhas para todos os setores, inclusive público.

Criação e gestão de campanhas e anúncios em diferentes frentes (google ads, meta ads, twitter ads e tiktok ads); Gestão e otimização de verba; Redação de títulos e descrições; Briefing de peças.

Gestão e planejamento de redes sociais; redação e copy de e-mails, réguas de relacionamento e postagens para diferentes mídias; briefing de peças e dupla de criação.

During the period when I was able to collaborate with the Singular Institute, I developed with the team strategies beyond design: we created, designed and applied marketing and sales strategies for online courses and digital products/services, which are aimed at training parents and professionals inserted in the universe of Autism and child development. The impact and result have generated more than 20,000 students who are able to transform the reality of many children and people with Austism. Thus, I participated and led in product management projects with a multidisciplinary team, from product design to production, dissemination, creation and campaigns.

Support and creation of campaigns, researches and planning for customers in the digital products and services sector.

Research and scientific production in advertising, media, culture and consumption under the mentoring of Victor Mazzei. Access the latest publication "#YourWineYourRules: analysis of the breaking of stereotypes and advertising language in the VT of the Wines from Brazil Project" (originally in Portugues) in the link below.

Planning and creation of digital strategies for social media; Content management and editorial calendar management; Design and layout for creatives and medias.

Fabrica is a highly experimental place! The tasks were always multidisciplinary and focused on problem solving. At my time there, I developed qualitative and quantitative research in marketing and sales, copywriting, marketing and content planning, and social media management.

Customer service and problem solving on different digital fronts. Development and management of tasks focused on customer experience with multidisciplinary teams; Analysis and identification of issues that affect user experience, etc.Strategically, we formed an interdisciplinary team to troubleshoot and identify errors that could impact the CX backlog. Combining CX and UX, we develop journeys to understand our user even more. In Nov-Dec/2018 I also migrated to a new project (debit function), doing all the discovery and research of the new product.

At Açaí Brasil, I worked with the sales team in the management and administration of B2B customers. Sales strategies were applied, aligned with the brand, increasing the company's visibility, enhancing the relationship with customers, partners and suppliers.Main activities: research and collection of commercial and sales data, strategic planning for campaigns and support in the creation of new products. As an assistant I also worked in customer service, creation and management of sales/cost spreadsheets, etc.