Hago Babikyan Email & Phone Number

Sofia, Sofia City, Bg

I decided to take the next step in my development by starting my own digital marketing agency. I gradually managed to assemble a team of skilled professionals with expertise in different fields in order to meet all digital marketing challenges. So far we've worked with more than 50 clients from various industry fields. We do: ✓ Social media management✓ Community management✓ Copywriting✓ Graphic design✓ Influencer marketing✓ Website development✓ Media planning & buying✓ PR✓ Competitor analysis✓ Market research

- Creating content and managing communication with the audience on social channels of brands such as Glovo, Discovery Networks, TLC, Schwarz IT Bulgaria, Pedigree, Whiskas, Sheba, M&Ms, Snickers, Maltesers, Twix, Orbit, Five Gum , Airways and others.- Participation in contests for new business at the agency, through the development of a proposal for strategy and communication for the client's social channels, strategy for online positioning, identification of influencers and opinion leaders, and proposals for working with them.- Development of proposals for influencer marketing based on the needs and tasks of the agency's clients, identification and management of communication with influencers, coordination for implementation of the set parameters of activities with them, and reporting of results. Management of financial parameters of contracts with influencers and leaders of opinion.

Sofia, Bg

As head of the department I'm responsible for managing a team of account managers along with numerous operations that concern the social media marketing of our clients. ✓ Managing the social media marketing team✓ Designing and implementing social media strategy to align with business goals✓ Creating and maintaining a social media editorial calendar and posting schedule✓ Working with other departments to integrate different activities✓ Monitoring current technologies and trends in social media, design tools and applications✓ Monitoring the activities of main competitors in social media✓ Discussing new ideas and KPI completion with clients

Sofia, Bg

✓ Account management✓ Team leadership✓ Developing digital marketing strategy✓ Copywriting and approval of visuals✓ Inventing social media marketing ideas✓ Event management✓ Facebook fan page maintenance✓ Performance Marketing✓ Competitor analysis✓ Monitoring and analyzing ✓ Reporting and providing recommendations

Sofia, Bg

As a brand specialist I was involved in building and maintaining the image of the premium brands Captain Cook, Happy Sushi, SASA and Candy club which are owned by Happy Ltd. My core tasks included:✓ Maintaining positive overall brand image✓ Contributing to the development of the yearly marketing plan ✓ Organising promo campaigns✓ Planning and supervising outdoor, print media and digital media campaigns ✓ Event management✓ Copywriting ✓ Competitor analysis ✓ Initianing ATL, BTL, TTL activities✓ Media monitoring✓ Development and implementation of social media strategies ✓ Negotiating with present and potential partners

Duesseldorf, De

I worked at the Support office of METRO Bulgaria. My work was generally focused on the partnership program “My Store” and the preparation of the brochure for the franchisees, who participated in it. Part of my responsibilities included:✓ Product selection from various food and non-food departments depending on the ever-changing market peculiarities, seasonality and other factors✓ Negotiation of trade terms and determining discounts✓ Pricing of the chosen articles ✓ Monitoring and analysis of commercial trends✓ Research of competitor strategies and practices ✓ Conducting phone surveys✓ Periodical reporting and presentation of resultsWorking in a leading international corporation such as METRO gave me the opportunity to apply my theoretical marketing knowledge in practice. My everyday activities which occurred along with my colleagues from the trader and brand management departments let me obtain an internal view at the processes from a global perspective and to assimilate useful marketing techniques. My position required farsighted planning, precision to detail, commercial acumen and good communication.

Richmond Surrey, Surrey, Gb

I was part of an eBay UK project called “The Accelerated Growth Programme”. Its main aim was to help the business in UK grow and foster its development in the field of e-commerce. My main responsibilities included:✓ Conducting a training for our clients in order to educate them how to create and set up their accounts in PayPal and eBay✓ Guidance on creating a shop in eBay✓ Planning of the work process with a specialized CRM software (Zoho CRM)✓ Instruction of customers on working with specialized listing software (Linnworks, eSellerPro)✓ Preparation of detailed business reports regarding our customers’ development✓ Communicating essential marketing practices which are vital for trading on eBay✓ Online and telephone customer serviceThe job at Pentagon Interactive helped me gain valuable knowledge in the field of e-commerce. The multiple trainings, coaching sessions and exchange of best practices with our English colleagues made me competent in eBay commerce. The intensity of the work process and the permanent following of a strict schedule taught me how to distribute my time even more effectively. The communication with different English speaking clients from various businesses added even more value to my language skills and enriched my knowledge in the field of customer service.

Sofia, Bg

I used to work for an American company, based in Sofia, with more than 14 years of experience in the field of tourism. TravelStoreMaker offers innovative solutions and services to: travel agencies, airlines, online portals and others. My main responsibilities included:✓ Scheduling activities via specialized CRM software (Sugar CRM)✓ Follow-up calling of potential customers✓ Presentation and sales of our main product – the Internet Booking Engine (IBE)✓ Organization of various international webinars in which the company’s products were presented✓ Negotiating and signing contracts with affiliates in the tourism sectorWorking at TravelStoreMaker helped me gain valuable knowledge about e-commerce and further developed my commercial acumen and presentational skills. Last, but not least I had the opportunity to grow in an international company which not only helped me build valuable and lasting relationships, but also added on to my commercial skills.

I used to work as a direct sales agent for a leading telecommunication company in Bulgaria called CableTel. On the face of my results I was soon promoted to a direct sales team leader. My main responsibilities included:✓ Selection, training, managing and monitoring of 15 agents✓ Door to door sales✓ Planning and observation of the work process✓ Preparation of everyday reports regarding the team’s efficacy ✓ Maintaining high team spiritWorking at CableTel taught me many things. I earned core knowledge and practices in the field of direct sales. I communicated with more than 50 people daily which further enriched my understanding of consumer behavior and habits. Moreover I learned how to select, train, stimulate and lead a team. I dare to say that I did quite well with the responsible task I was given as I set a new national sales record . Lastly, working at CableTel guided me towards my preference of career development.

Master Of Letters In Management, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Political Science And Government

Humanities/Humanistic Studies