Bárbara Martins

Bárbara Martins Email and Phone Number

Graduate Research Associate - ¿Qué Pasa, Ohio State? @ The Ohio State University
Columbus, OH, US
Bárbara Martins's Location
Columbus, Ohio, United States, United States
About Bárbara Martins

Hello there! I’m a Product Designer based in Columbus, Ohio. I’m passionate about design as a powerful tool for creating high-quality, accessible, and engaging products and services. With over seven years of experience, I’ve collaborated with startups in the e-commerce, education, and financial services sectors.I’m currently in Columbus, Ohio, pursuing a master’s degree in Design Research and Development at Ohio State University. My research focuses on the future of financial services from a design perspective. I’m always excited to explore new design strategies and experiment with innovative projects.

Bárbara Martins's Current Company Details
The Ohio State University

The Ohio State University

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Graduate Research Associate - ¿Qué Pasa, Ohio State?
Columbus, OH, US
Bárbara Martins Work Experience Details
  • The Ohio State University
    Graduate Research Associate - ¿Qué Pasa, Ohio State?
    The Ohio State University
    Columbus, Oh, Us
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  • The Ohio State University
    Graduate Research Associate
    The Ohio State University Aug 2024 - Present
    Columbus, Ohio, United States
    GRA at The Advanced Computing Center for the Arts and Design (ACCAD)
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  • Hotmart
    Senior Product Designer
    Hotmart Apr 2023 - Mar 2024
    Belo Horizonte, Minas Gerais, Brazil
    ✷ Redesigned the PIX payment journey and order bump journey, leading the processes from discovery to delivery, resulting in a 15% increase in GMV.✷ Conducted an ethnographic study with exploratory interviews and usability testing on checkout processes in Mexico and Colombia, enhancing awareness of cultural differences in payment mental models across Brazil, Mexico, and Colombia.
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  • Hotmart
    Product Designer
    Hotmart Mar 2021 - Apr 2023
    Belo Horizonte, Minas Gerais, Brasil
    ✷ Designed for international expansion, focusing on North American and Latin American creators: - Co-led an in-depth research project mapping user profiles and segments in the USA. - Led user interviews and usability testing, analyzing differences between Apple Pay users in the USA and Brazil. - Designed the Nequi and Mercado Pago payment experiences for Hotmart Checkout.✷ Redesigned the refund journey: reducing customer service tickets by 5% and increasing refund cancellation requests by 50%.
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  • Inter
    Product Designer
    Inter Aug 2019 - Mar 2021
    Belo Horizonte E Região, Brasil
    ✷ Ideated products from scratch: Intershop Web, Food Delivery, Inter Cel, Inter Tag✷ Conducted user research: benchmarking, desktop, exploratory interviews, usability testing✷ Worked with technical teams and stakeholders to create user flows/wireframes✷ Built high and low-fidelity user interface prototypes
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  • Inter
    Design Intern
    Inter Nov 2017 - Aug 2018
    Belo Horizonte E Região, Brasil
    ✷ Designed landing pages, institutional presentations, email marketing and posts for social media✷ Edited video and motion graphics✷ Designed priting projects: folders, magazine advertisements, banners
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  • Twig Logistics Network
    Graphic Design Intern
    Twig Logistics Network Jun 2017 - Nov 2017
    Belo Horizonte E Região, Brasil
    ✷ Designed institutional presentations, infographics and posts for social media✷ Developed design materials in English, Spanish and Portuguese
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  • Colégio Magnum Cidade Nova
    Marketing Intern
    Colégio Magnum Cidade Nova Mar 2017 - Jun 2017
    Belo Horizonte E Região, Brasil
    ✷ Created marketing campaign strategies✷ Created texts and designs for social media
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  • Fapemig
    Research Assistant
    Fapemig Mar 2016 - Feb 2017
    Belo Horizonte E Região, Brasil
    Project: Food Design: Study on Childhood Obesity (UEMG)Goal: Encourage healthy habits in children by playing games.The research "Food Design: Study on Childhood Obesity" by UEMG aimed to promote healthy habits in children through partnerships with family, school, and University. The case study was conducted in a municipal school in Pedro Leopoldo, analyzing the impact of design and consumption on encouraging healthy habits. After workshops with the children studying in this school, 2 educational games were developed based on their contexts and needs.
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Bárbara Martins Education Details

Frequently Asked Questions about Bárbara Martins

What company does Bárbara Martins work for?

Bárbara Martins works for The Ohio State University

What is Bárbara Martins's role at the current company?

Bárbara Martins's current role is Graduate Research Associate - ¿Qué Pasa, Ohio State?.

What schools did Bárbara Martins attend?

Bárbara Martins attended The Ohio State University, Politecnico Di Milano, Universidade Do Estado De Minas Gerais.

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