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Bárbara Martins Email & Phone Number
Product Commercialization
at
Buckeye Innovation
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Product Commercialization
Location
Columbus, Ohio, United States
Who is Bárbara Martins? Overview
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Bárbara Martins is listed as Product Commercialization at Buckeye Innovation, based in Columbus, Ohio, United States. AeroLeads shows a matched LinkedIn profile for Bárbara Martins.
Bárbara Martins previously worked as Graduate Research Associate - ¿Qué Pasa, Ohio State? at The Ohio State University and Graduate Research Associate at The Ohio State University. Bárbara Martins holds Master Of Fine Arts - Mfa, Design Research And Development (Drd) from The Ohio State University.
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Buckeye Innovation
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Profile bio
About Bárbara Martins
Hello there! I’m a Product Designer based in Columbus, Ohio. I’m passionate about design as a powerful tool for creating high-quality, accessible, and engaging products and services. With over seven years of experience, I’ve collaborated with startups in the e-commerce, education, and financial services sectors.I’m currently in Columbus, Ohio, pursuing a master’s degree in Design Research and Development at Ohio State University. My research focuses on the future of financial services from a design perspective. I’m always excited to explore new design strategies and experiment with innovative projects.
Current workplace
Bárbara Martins's current company
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Buckeye Innovation
Website
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10 roles
Bárbara Martins work experience
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Graduate Research Associate - ¿Qué Pasa, Ohio State?
Graduate Research Associate
GRA at The Advanced Computing Center for the Arts and Design (ACCAD)
Senior Product Designer
✷ Redesigned the PIX payment journey and order bump journey, leading the processes from discovery to delivery, resulting in a 15% increase in GMV.✷ Conducted an ethnographic study with exploratory interviews and usability testing on checkout processes in Mexico and Colombia, enhancing awareness of cultural differences in payment mental models across Brazil, Mexico, and Colombia.
Apr 2023 - Mar 2024
Product Designer
✷ Designed for international expansion, focusing on North American and Latin American creators: - Co-led an in-depth research project mapping user profiles and segments in the USA. - Led user interviews and usability testing, analyzing differences between Apple Pay users in the USA and Brazil. - Designed the Nequi and Mercado Pago payment experiences for Hotmart Checkout.✷ Redesigned the refund journey: reducing customer service tickets by 5% and increasing refund cancellation requests by 50%.
Mar 2021 - Apr 2023
Product Designer
✷ Ideated products from scratch: Intershop Web, Food Delivery, Inter Cel, Inter Tag✷ Conducted user research: benchmarking, desktop, exploratory interviews, usability testing✷ Worked with technical teams and stakeholders to create user flows/wireframes✷ Built high and low-fidelity user interface prototypes
Aug 2019 - Mar 2021
Design Intern
✷ Designed landing pages, institutional presentations, email marketing and posts for social media✷ Edited video and motion graphics✷ Designed priting projects: folders, magazine advertisements, banners
Nov 2017 - Aug 2018
Graphic Design Intern
✷ Designed institutional presentations, infographics and posts for social media✷ Developed design materials in English, Spanish and Portuguese
Jun 2017 - Nov 2017
Marketing Intern
✷ Created marketing campaign strategies✷ Created texts and designs for social media
Mar 2017 - Jun 2017
Research Assistant
Project: Food Design: Study on Childhood Obesity (UEMG)Goal: Encourage healthy habits in children by playing games.The research "Food Design: Study on Childhood Obesity" by UEMG aimed to promote healthy habits in children through partnerships with family, school, and University. The case study was conducted in a municipal school in Pedro Leopoldo, analyzing the impact of design and consumption on encouraging healthy habits. After workshops with the children studying in this school, 2 educational games were developed based on their contexts and needs.
Mar 2016 - Feb 2017
3 education records
Bárbara Martins education
Master Of Fine Arts - Mfa, Design Research And Development (Drd)
Exchange Program, Design Della Comunicazione
Bachelor'S Degree, Graphic Design
FAQ
Frequently asked questions about Bárbara Martins
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What company does Bárbara Martins work for?
Bárbara Martins works for Buckeye Innovation.
What is Bárbara Martins's role at Buckeye Innovation?
Bárbara Martins is listed as Product Commercialization at Buckeye Innovation.
Where is Bárbara Martins based?
Bárbara Martins is based in Columbus, Ohio, United States while working with Buckeye Innovation.
What companies has Bárbara Martins worked for?
Bárbara Martins has worked for Buckeye Innovation, The Ohio State University, Hotmart, Inter, and Twig Logistics Network.
How can I contact Bárbara Martins?
You can use AeroLeads to view verified contact signals for Bárbara Martins at Buckeye Innovation, including work email, phone, and LinkedIn data when available.
What schools did Bárbara Martins attend?
Bárbara Martins holds Master Of Fine Arts - Mfa, Design Research And Development (Drd) from The Ohio State University.
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