Babita Garg Email and Phone Number

Collaborated with co-founders to develop growth strategies, establish organizational structures, revenue generation models, and foster a positive company cultureCultivated strong client-agency partnerships by engaging with CXOs and CMOs of renowned brandsDemonstrated expertise in media planning, buying, brand strategy, and go-to-market strategy across diverse sectorsSuccessfully acquired prominent clients such as Veeba, Livguard, Happilo, Clovia, boAt, Wave City, Jaquar, Sanfe, Canara HSBC Life, Pine Labs, and more

Key Responsibilities:• Leading on the strategy, overseeing the planning and execution for all key accounts at Social Beat Key Brands:Globalbees, Pinelabs, Happilo, The Ayurveda Experience

● End to end account management of existing accounts using strong analytical skills to optimize, deliver and exceed set KPI’s to maximize returns & drive adoption of product best practices across the team ● Managed Search Platforms (Google ads, Search ads 360, Bing ads, Apple ads, Amazon ads ) processes on multiple client projects, maintaining records of project change history, analyzing analytics and feeding back advice to clients ● Scaled up performance of the existing accounts through consistent optimizations focused on increasing sales & reducing CPS value and aligning with seasonal business opportunities to increase RoI by 120% to target ● Managed an existing key account, cultivated relationships with Regional counterparts and business teams resulting in replacement of an existing solution by offering value add in terms of CPS reduction upto 75% of the $X target ● Formulated Data sets to reduce the complexity of the reports in order to increase efficiency of tasks ● Took an initiative to start Amazon Marketing of Client’s Hardware Product line with a trial campaign & grew it 100x by consistent focus on identifying new Business opportunities & providing performance-enhancing suggestions ● Collaborated with cross-functional teams (Product, Infra, SCM etc.) to ensure optimal offering to clients

● Pitched Digital Marketing solutions to Google’s Advertisers and helped them with optimal product mix through Business research & market analysis, trend & competitor analysis etc. to drive consistent adoptions ● Provided strategic advice for market identification & penetration and helped advertisers to get the best return on their advertising investment by working closely with them in a consultative role to unlock key growth areas ● Achieved targets of $ xK, exceeding quarterly targets and increasing total spend in accounts by 50% MoM consistently for 6 quarters ● Analysed, identified current and upcoming business requirements of new customers to sell solution upgrades and successfully closed many deals worth $ xx K consistently across 6 quarters ● Achieved CSAT score of 100% from more than 90% of the advertisers to ensure a good customer service experience ● Became the Member, Sales Advisory Team of Google India Pvt Ltd to connect with Global Teams to bring forward site achievements, challenges & requirements in global forums thus contributing in product enhancement ● Achieved Certificate of Appreciation in Q2'18 for delivering the highest Revenue for the Quarter by over achieving the targets by 120%

Worked as a Quality Analyst.