Bablu Chakma

Bablu Chakma Email and Phone Number

Senior Manager Monetization and Ad Operations @ Prothom Alo
Dhaka, BD
Bablu Chakma's Location
Dhaka, Bangladesh, Bangladesh
Bablu Chakma's Contact Details

Bablu Chakma personal email

About Bablu Chakma

With over 12+ years of experience in dynamic digital marketing, media buying, and social media, I am a highly skilled professional in the digital advertising industry. My expertise has significantly impacted market analysis and strategies, driving business growth and increasing revenues for various companies. Having worked with renowned entities such as NTV, "Prothom Alo," and OTT platforms like BongoBD, Bioscope, G series, and Chorki, I possess a comprehensive understanding of the TV media and news publishing industry, as well as over-the-top (OTT) platforms. In my role, I effectively manage Facebook, Google Display Network, and digital advertising campaigns for clients, including prominent brands such as KFC BD, Pizza Hut, Transcom Electronics, Shah Cement, Asha Cement, Seylon, Nadia Furniture, Abul Khair Group, among others. Throughout my career, I have successfully negotiated high-value commercial deals, digital marketing strategies and campaigns by integrating insights that deliver cost commitments to advertisers and global partners. My success lies in driving a scalable business model across various news publishers, OTT platforms, and advertisers, contributing to developing the digital ecosystem and facilitating business growth.My specialties include digital advertising, particularly in Facebook and Google Advertising, ad networks (SSP/DSP), and consultations. My other expertise also lies in YouTube CMS management, Facebook Right Manager, Facebook media buying, search engine optimization (SEO), Google Ads, Google AdSense, Google Tag Manager, rich media ad solutions, and consulting for startup business development.

Bablu Chakma's Current Company Details
Prothom Alo

Prothom Alo

View
Senior Manager Monetization and Ad Operations
Dhaka, BD
Website:
prothom-alo.com
Employees:
896
Bablu Chakma Work Experience Details
  • Prothom Alo
    Senior Manager Monetization And Ad Operations
    Prothom Alo
    Dhaka, Bd
  • Prothom Alo
    Manager Monetization And Ad Operations
    Prothom Alo Jul 2022 - Present
    Dhaka, Bangladesh
    • Directly involved in Strategic marketing planning, media buying, and budget allocations for both Facebook and Google Display Network, as well as other ad platforms.• Manage all Facebook, Google Display Network, and digital advertising campaigns for clients such as Clients e.g., KFC BD, Pizza Hut, Transcom Electronics, Shah Cement, Asha Cement, Seylon, Nadia Furniture, etc.• Manage and work with Google Products, including Google Ad Manager, Ad Exchange, Google Display Network, YouTube Channels, YouTube CMS management. Also, handle Facebook Business Manager and Facebook Ad Manager for Facebook promotions, as well as Facebook Right Manager for Facebook video management.• Annually estimate the Annual Operating Plan (AOP) and budget for viewership and revenue based on market reality. Track actual performance and adjust strategies as needed.• Responsible for market intelligence and competitive analysis, creating strategy decks for the Chief Business Officer (CBO).• Work in both digital and traditional advertising, promotions, events, and campaigns. Additionally, onboard new clients for promotional activities.• Provide consumer and product insights to cross-functional teams to formulate strategies using research best practices.• Sustain reach with effective promotion planning, considering cost sensitivity to deliver a higher return on investments (ROI).
  • Prothom Alo
    Deputy Manager, Monetization & Ad Operations
    Prothom Alo Jan 2021 - Jul 2022
    Dhaka, Bangladesh
  • Prothom Alo
    Assistant Manager Monetization And Ad Operations
    Prothom Alo Nov 2019 - Dec 2020
    Dhaka, Bangladesh
  • Google
    Gold Product Expert, Google Ad Manager Help Forum
    Google Aug 2016 - Present
    Dhaka, Bangladesh
    • Offer optimal solutions for inquiries to assist advertisers, publishers, ad traffickers, and other stakeholders worldwide concerning the Google product Ad Manager on the Google Ad Manager Forum.• Facilitate troubleshooting and knowledge sharing with Google Ad Manager support for addressing issues and queries as they arise.For further assistance, please visit the Google Product Experts Directory: https://productexperts.withgoogle.com/directory/bfa27a44-4147-43cc-90a8-5ed3349d78fa*** Disclaimer: Product Experts are volunteers and not affiliated with Google staff.
  • G Seires
    Consultant
    G Seires Jun 2017 - Present
    Dhaka, Bangladesh
    • Provide support to increase ad revenue from various verticals using online platforms, e.g. Facebook, YouTube, and Google AdSense• Offer technological and monetization support.
  • Bongo
    Consultant
    Bongo Jun 2018 - Dec 2021
    Dhaka, Bangladesh
    • Provide and establish the full ad revenue structure for BongoBD and other OTT platforms under the BongoBD umbrella, such as Bioscope, RobiTV Plus, and AirtelTV Plus.• Act as a key member of the Central Marketing team, actively working to strengthen the BongoBD platform in Bangladesh.• Take responsibility for the training and development of the video sales team, focusing on usage and increasing viewership numbers in deal negotiations.• Collaborate with the marketing team to support the growth of new revenue channels, launches, and initiatives, working closely with respective channel marketing teams.• Develop sales pitch decks and insertion orders for major clients, utilizing market insights to justify rate hikes and cost deliveries.
  • International Television Channel Ltd. (Ntv)
    Assistant Manager, Ad Operations
    International Television Channel Ltd. (Ntv) Jan 2015 - Oct 2019
    Dhaka, Bangladesh
    #Regular Tasks• Utilize the Google Ad Manager platform, along with other 3rd-party platforms such as Doubleclick Studio, Q1Media, Ad Tech, Criteo, Green & Red, RITS, etc., to schedule and traffic campaign creatives. Ensure efficient and effective management of the campaigns and confirm successful trafficking.• Provide the sales team and clients with up-to-date specifications for all creative types. Advise clients on non-compliant adverts and recommend necessary amendments. Chase Mobile/Video/Rich media and handle creative formats such as Flash, HTML, XML, and JavaScript. Lead quality assurance (QA) and troubleshoot creatives, ad tags, delivery discrepancies, technical issues, tracking issues, etc., providing resolutions to these challenges.• Collaborate cross-functionally with various Media and Agency, Google Analytics, Implementation, and Development teams to develop campaign tracking and tagging strategies.• Manage Insertion Order (IO) implementation post-sale and maintain excellent relationships with internal and external contacts at all levels. Work directly with them to collect assets, troubleshoot technical issues, and implement them correctly across desktop and mobile platforms. Suggest alternative options when requested inventory is not available.#Additional Tasks- Manage the YouTube CMS of NTV.- Manage the Facebook Right Manager CMS of NTV.- Maintain and solve any copyright issues with clients regarding YouTube/Facebook CMS- Other adhoc duties e.g. Invoice Preparation, Overall Revenue Calculation and any other Financial works as required.
  • Prothom Alo
    Executive, Ad Operations
    Prothom Alo Jan 2014 - Dec 2014
    Dhaka, Bangladesh
    • Implement insertion orders post-sale, overseeing the process of online creative insertion, conducting quality assurance, troubleshooting, and trafficking through the Google Ad Manager Platform.• Monitor campaign progress and utilize third-party ad serving programs (Flash, HTML, iframe/JavaScript). Collaborate with internal and external clients to troubleshoot any creative issues, ensuring adherence to advertising guidelines.• Provide availability forecasting and ensure effective and efficient trafficking and management of campaigns, ensuring delivery within the contracted period.• Generate interim and post-campaign delivery reports for the Sales Team and Senior Management.• Provide customer service to clients and agencies when necessary.• Perform other ad-hoc duties as assigned by management.• Collaborate with RTB platforms such as Vdopia, Pubgalaxy, and Rubicon.• Manage video ads using Google Ad Manager.
  • Servicenginebpo
    Senior Executive - Ad Operations
    Servicenginebpo Jan 2011 - Jan 2014
    Dhaka, Bangladesh
    • Implement online campaigns, including mobile campaigns, rich media, and video ad campaigns, for esteemed clients such as Unilever, Tacori, Lorel, 22Squard, Toyota Australia, and others.• Oversee the management, trafficking, and targeting of advertisements tailored to different users or content, aligning with clients' specific requirements for both new and ongoing campaigns.• Coordinate and distribute tasks among team members to ensure efficient completion of responsibilities.• Evaluate and manage the performance of team members, providing necessary support and assistance.• Assist Campaign Managers in the trafficking and optimization of online ad campaigns.• Deliver customer service through email, phone, or chat to both internal teams and external clients.• Troubleshoot issues related to ad serving and creative aspects of campaigns.• Provide essential support to fellow team members.• Generate daily, weekly, and monthly campaign delivery reports and analytical reports for all new and existing campaigns. Utilize metrics such as Impressions, Clicks, CTR, Spend, eCPM, CPM, CPC, and interaction metrics for comprehensive analysis.
  • Indigenous Student Welfare Association
    Librarian (Part Time)
    Indigenous Student Welfare Association Jan 2007 - Aug 2009
    Khulna University
    • Collecting all Indigenous traditional Books.• Keeping all data of newly added books in the library.

Bablu Chakma Skills

Advertising Online Advertising Management Team Management Teamwork Customer Service Team Leadership Team Building Market Research Project Planning Microsoft Office Crm Analytics Sales Digital Media Leadership Digital Marketing Strategy Marketing Strategy Customer Relations Project Plans Mobile Devices Social Media Business Development Reporting And Analysis Google Analytics Planning Troubleshooting Social Media Marketing Analysis Project Management Research Microsoft Excel Facebook Campaign Management People Management Digital Strategy Strategic Planning Training Public Relations Online Marketing Marketing Communications Marketing Business Strategy Ppc Social Networking Seo Negotiation Business Planning

Bablu Chakma Education Details

Frequently Asked Questions about Bablu Chakma

What company does Bablu Chakma work for?

Bablu Chakma works for Prothom Alo

What is Bablu Chakma's role at the current company?

Bablu Chakma's current role is Senior Manager Monetization and Ad Operations.

What is Bablu Chakma's email address?

Bablu Chakma's email address is ba****@****hoo.com

What schools did Bablu Chakma attend?

Bablu Chakma attended University Of Information Technology & Sciences (Uits), Khulna University, Baf Shaheen College Chittagong, Mahalchaari High School.

What are some of Bablu Chakma's interests?

Bablu Chakma has interest in Social Services, Civil Rights And Social Action, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Bablu Chakma known for?

Bablu Chakma has skills like Advertising, Online Advertising, Management, Team Management, Teamwork, Customer Service, Team Leadership, Team Building, Market Research, Project Planning, Microsoft Office, Crm.

Not the Bablu Chakma you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.