Bablu Chakma Email & Phone Number
Who is Bablu Chakma? Overview
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Bablu Chakma is listed as Senior Manager Monetization and Ad Operations at Prothom Alo, a with 896 employees, based in Dhaka, Bangladesh. AeroLeads shows a matched LinkedIn profile for Bablu Chakma.
Bablu Chakma previously worked as Manager Monetization and Ad Operations at Prothom Alo and Deputy Manager, Monetization & Ad Operations at Prothom Alo. Bablu Chakma holds Master Of Business Administration (Mba), Human Resources Management And Services from University Of Information Technology & Sciences (Uits).
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About Bablu Chakma
With over 12+ years of experience in dynamic digital marketing, media buying, and social media, I am a highly skilled professional in the digital advertising industry. My expertise has significantly impacted market analysis and strategies, driving business growth and increasing revenues for various companies. Having worked with renowned entities such as NTV, "Prothom Alo," and OTT platforms like BongoBD, Bioscope, G series, and Chorki, I possess a comprehensive understanding of the TV media and news publishing industry, as well as over-the-top (OTT) platforms. In my role, I effectively manage Facebook, Google Display Network, and digital advertising campaigns for clients, including prominent brands such as KFC BD, Pizza Hut, Transcom Electronics, Shah Cement, Asha Cement, Seylon, Nadia Furniture, Abul Khair Group, among others. Throughout my career, I have successfully negotiated high-value commercial deals, digital marketing strategies and campaigns by integrating insights that deliver cost commitments to advertisers and global partners. My success lies in driving a scalable business model across various news publishers, OTT platforms, and advertisers, contributing to developing the digital ecosystem and facilitating business growth.My specialties include digital advertising, particularly in Facebook and Google Advertising, ad networks (SSP/DSP), and consultations. My other expertise also lies in YouTube CMS management, Facebook Right Manager, Facebook media buying, search engine optimization (SEO), Google Ads, Google AdSense, Google Tag Manager, rich media ad solutions, and consulting for startup business development.
Listed skills include Advertising, Online Advertising, Management, Team Management, and 45 others.
Bablu Chakma's current company
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Bablu Chakma work experience
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Manager Monetization And Ad Operations
Current• Directly involved in Strategic marketing planning, media buying, and budget allocations for both Facebook and Google Display Network, as well as other ad platforms.• Manage all Facebook, Google Display Network, and digital advertising campaigns for clients such as Clients e.g., KFC BD, Pizza Hut, Transcom Electronics, Shah Cement, Asha Cement, Seylon, Nadia Furniture, etc.• Manage and work with Google Products, including Google Ad Manager, Ad Exchange, Google Display Network, YouTube Channels, YouTube CMS management. Also, handle Facebook Business Manager and Facebook Ad Manager for Facebook promotions, as well as Facebook Right Manager for Facebook video management.• Annually estimate the Annual Operating Plan (AOP) and budget for viewership and revenue based on market reality. Track actual performance and adjust strategies as needed.• Responsible for market intelligence and competitive analysis, creating strategy decks for the Chief Business Officer (CBO).• Work in both digital and traditional advertising, promotions, events, and campaigns. Additionally, onboard new clients for promotional activities.• Provide consumer and product insights to cross-functional teams to formulate strategies using research best practices.• Sustain reach with effective promotion planning, considering cost sensitivity to deliver a higher return on investments (ROI).
Deputy Manager, Monetization & Ad Operations
Assistant Manager Monetization And Ad Operations
Gold Product Expert, Google Ad Manager Help Forum
Current• Offer optimal solutions for inquiries to assist advertisers, publishers, ad traffickers, and other stakeholders worldwide concerning the Google product Ad Manager on the Google Ad Manager Forum.• Facilitate troubleshooting and knowledge sharing with Google Ad Manager support for addressing issues and queries as they arise.For further assistance, please visit the Google Product Experts Directory: https://productexperts.withgoogle.com/directory/bfa27a44-4147-43cc-90a8-5ed3349d78fa*** Disclaimer: Product Experts are volunteers and not affiliated with Google staff.
Consultant
Current• Provide support to increase ad revenue from various verticals using online platforms, e.g. Facebook, YouTube, and Google AdSense• Offer technological and monetization support.
Consultant
• Provide and establish the full ad revenue structure for BongoBD and other OTT platforms under the BongoBD umbrella, such as Bioscope, RobiTV Plus, and AirtelTV Plus.• Act as a key member of the Central Marketing team, actively working to strengthen the BongoBD platform in Bangladesh.• Take responsibility for the training and development of the video sales team, focusing on usage and increasing viewership numbers in deal negotiations.• Collaborate with the marketing team to support the growth of new revenue channels, launches, and initiatives, working closely with respective channel marketing teams.• Develop sales pitch decks and insertion orders for major clients, utilizing market insights to justify rate hikes and cost deliveries.
Assistant Manager, Ad Operations
#Regular Tasks• Utilize the Google Ad Manager platform, along with other 3rd-party platforms such as Doubleclick Studio, Q1Media, Ad Tech, Criteo, Green & Red, RITS, etc., to schedule and traffic campaign creatives. Ensure efficient and effective management of the campaigns and confirm successful trafficking.• Provide the sales team and clients with up-to-date specifications for all creative types. Advise clients on non-compliant adverts and recommend necessary amendments. Chase Mobile/Video/Rich media and handle creative formats such as Flash, HTML, XML, and JavaScript. Lead quality assurance (QA) and troubleshoot creatives, ad tags, delivery discrepancies, technical issues, tracking issues, etc., providing resolutions to these challenges.• Collaborate cross-functionally with various Media and Agency, Google Analytics, Implementation, and Development teams to develop campaign tracking and tagging strategies.• Manage Insertion Order (IO) implementation post-sale and maintain excellent relationships with internal and external contacts at all levels. Work directly with them to collect assets, troubleshoot technical issues, and implement them correctly across desktop and mobile platforms. Suggest alternative options when requested inventory is not available.#Additional Tasks- Manage the YouTube CMS of NTV.- Manage the Facebook Right Manager CMS of NTV.- Maintain and solve any copyright issues with clients regarding YouTube/Facebook CMS- Other adhoc duties e.g. Invoice Preparation, Overall Revenue Calculation and any other Financial works as required.
Executive, Ad Operations
• Implement insertion orders post-sale, overseeing the process of online creative insertion, conducting quality assurance, troubleshooting, and trafficking through the Google Ad Manager Platform.• Monitor campaign progress and utilize third-party ad serving programs (Flash, HTML, iframe/JavaScript). Collaborate with internal and external clients to troubleshoot any creative issues, ensuring adherence to advertising guidelines.• Provide availability forecasting and ensure effective and efficient trafficking and management of campaigns, ensuring delivery within the contracted period.• Generate interim and post-campaign delivery reports for the Sales Team and Senior Management.• Provide customer service to clients and agencies when necessary.• Perform other ad-hoc duties as assigned by management.• Collaborate with RTB platforms such as Vdopia, Pubgalaxy, and Rubicon.• Manage video ads using Google Ad Manager.
Senior Executive - Ad Operations
• Implement online campaigns, including mobile campaigns, rich media, and video ad campaigns, for esteemed clients such as Unilever, Tacori, Lorel, 22Squard, Toyota Australia, and others.• Oversee the management, trafficking, and targeting of advertisements tailored to different users or content, aligning with clients' specific requirements for both new and ongoing campaigns.• Coordinate and distribute tasks among team members to ensure efficient completion of responsibilities.• Evaluate and manage the performance of team members, providing necessary support and assistance.• Assist Campaign Managers in the trafficking and optimization of online ad campaigns.• Deliver customer service through email, phone, or chat to both internal teams and external clients.• Troubleshoot issues related to ad serving and creative aspects of campaigns.• Provide essential support to fellow team members.• Generate daily, weekly, and monthly campaign delivery reports and analytical reports for all new and existing campaigns. Utilize metrics such as Impressions, Clicks, CTR, Spend, eCPM, CPM, CPC, and interaction metrics for comprehensive analysis.
Librarian (Part Time)
• Collecting all Indigenous traditional Books.• Keeping all data of newly added books in the library.
Bablu Chakma education
Master Of Business Administration (Mba), Human Resources Management And Services
Bachelor Of Science (B.Sc.), Biotechnology And Genetic Engineering
Higher Secondary Certificate, Science
Secondary School Certificate, Science
Frequently asked questions about Bablu Chakma
Quick answers generated from the profile data available on this page.
What company does Bablu Chakma work for?
Bablu Chakma works for Prothom Alo.
What is Bablu Chakma's role at Prothom Alo?
Bablu Chakma is listed as Senior Manager Monetization and Ad Operations at Prothom Alo.
Where is Bablu Chakma based?
Bablu Chakma is based in Dhaka, Bangladesh while working with Prothom Alo.
What companies has Bablu Chakma worked for?
Bablu Chakma has worked for Prothom Alo, Google, G Seires, Bongo, and International Television Channel Ltd. (Ntv).
How can I contact Bablu Chakma?
You can use AeroLeads to view verified contact signals for Bablu Chakma at Prothom Alo, including work email, phone, and LinkedIn data when available.
What schools did Bablu Chakma attend?
Bablu Chakma holds Master Of Business Administration (Mba), Human Resources Management And Services from University Of Information Technology & Sciences (Uits).
What skills is Bablu Chakma known for?
Bablu Chakma is listed with skills including Advertising, Online Advertising, Management, Team Management, Teamwork, Customer Service, Team Leadership, and Team Building.
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