Senior Financial Analyst
CurrentWorking for Sweden’s largest magazine publisher, a family owned company, which has an annual turnover of £150 million and 500 employees across Scandinavia, reporting to the CFO.• Preparing of budgets, forecasts and financial statements, analysing the financial data and key ratios, creating and delivering presentations to the senior management team and providing recommendations on short and long term improvements to performance, liquidity, profitability and financial risk management; • Working closely with editor-in-chiefs, in planning, analysing and evaluating product portfolios, marketing campaigns and sales efforts, focusing on long-term profitability;• Providing decision support services to the Head of Sales Advertising, consisting of 50+ internal and external sales force; recommending on controlling sales force performance and sales reports improvements; managing sales report implementation projects; developing of schedules and internal controls for sales force bonuses within this area; • Dealing with divestures and acquisitions of small entities within the group with a turnover of up to £5 million. Key Achievements• Enhanced the decision-support framework for the CEO of the magazine publisher by implementing a monthly reporting package consisting of data and analysis on the performance of business units; product groups and functions; business- and market trends; and macroeconomic indicators.