Brigitte A. Mckay Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

on behalf of AMEX

Lansing, Michigan

Helped grow Women for Michigan Facebook group from 400 to over 4,400 members. Designed all images, graphics, and t-shirts for fundraising campaign. Assisted with content posting and petition promotion. Women for Michigan is a page to share events in Michigan that affect the lives of women in the state. Further information can be found at www.facebook.com/womenformichigan/.

Lansing, Michigan Area

Conduct trend analyses, year over year price evaluations for 300+ hospitals’ claims. Provide data to facilitate coordinating hospital contracting relations at annual renewal. Built first historical reports for 3 year running revenue for hospitals. Build reports; finesse, final edit presentations for reconciliation, contracting efforts. Collect historical documents for market research and understanding. Provide testing, data build assistance. Found several data mapping errors resulting in multi-million-dollar savings. First analytics team contact for hospital and ambulatory claims pricing analysis, quality assurance. Active Inclusion & Diversity events, leadership participant. Hosted the American Sign Language booth for the Lansing Diversity & Inclusion Expo. 2020-2022 Co-Chair of the disability employee resource network. 2020-2024 Co-Chair of the American Sign Language Conversation Club Committee.

Lansing, Michigan

Analyze, coordinate project timeline with developers, ensure resource/staffing availability for automation IT conversion projects. Manage, coordinate stakeholders, and finalize recommendation for the new advertising/relationship management/co-op software purchase. Assist with project planning and priority assignment for Marketing & Sales Division development. Manage National Insurance Producer Registry (NIPR) relations and agency licensing statuses. Currently analyzing printing processes to modernize and increase efficiency.

Lansing, Michigan

Create content for Facebook, Twitter, LinkedIn, and Instagram company platforms. Created work-in-progress post review system to facilitate team review of working concepts and decrease time to publication cycle. Keep social scheduling platforms up to two weeks ahead with content. Ensure social media content is brand conscious and relevant for each platform’s different target audiences and demographics. Build advertising spending proposals. Conduct content and competitor analyses. Build company monthly social metrics and strategic plans. Maintain owned, earned media metrics for the NASCAR campaign with Martin Truex Jr. #78. Work with independent agents to help strengthen their social media presence.

Lansing, Michigan Area

Conduct usability studies for internal systems, Agency Portal, and customer facing platforms. Project lead for research and design of new customer invoices to reduce call volume and customer confusion. Project lead for the Executive Umbrella underlying coverages redesign. Project lead for the Work Order submission redesign and research. Introduced new research protocols, processes, and scales. Established full research protocol from scheduling to thank you card distribution for agents and associates. Set up the Customer Survey Pool and received approval through executive management to essentially break the business model and reach past independent agents and talk to policy holders. Conducted first external design review not lead by the design lead. Conducted 27 of the team’s 56 studies/projects for 2015 in half a year. Excellent annual review, exceeding expectations in all areas.Participated in service events such as the Sparrow Michigan Mile two days before starting with the company, the United Way Night of Caring, and regular Red Cross Blood Drives. Organized Commercial Lines Networking Luncheon and 2017 Chili Cook-Off event.

East Lansing, Michigan

Hand Hygiene in Elementary Schools coordinator with Clemson University in South Carolina for exploratory investigation and campaign development. Currently leading content analysis study of published hand hygiene materials with three coders, 258 materials. Corporate Collaboration through Social Media Systems. Research Assistant for Steelcase and Michigan State University collaboration. Social Support Through Social Media for Cancer Patients grant development assistant. Delphi Study of Human Relations in the Healthcare industry and social media. Organizational Social Media: Effective Marketing Communication Strategies. Lead content analysis study of longitudinal messaging data from Fortune 500 companies. Won Leo Burnett scholarship twice.

East Lansing, Michigan

ADV 475 Advertising in Society: Taught senior level core class to 40 students. Developed course structure, assignments, original syllabus for a discussion based learning environment. ADV 375 Consumer Behavior: Taught junior level core class to 200 students. Developed course structure, assignments, original syllabus.

Lansing, Michigan Area

Raise money to fund educational opportunities for students of single moms. First event held April 2014. Goals met: funded an International Baccalaureate full degree program admission fee for a student of a single mom at Eastern High School in Lansing, Michigan; purchased RAM, keyboard, and mouse to get the first computer into the home of a single mom!

Greater Grand Rapids, Michigan Area

Database analyst for Spark, the internal social software solution purchased from Jive Software. Developed database documentation. Deciphered table key codes. Worked to develop consistent terminology for documentation and user training. Assisted with product naming development session.

Holt, Mi

Assisted with after school program. Tutored upper division math. Managed the after school classroom of up to 15 students. Substituted for the 5-8th grade classroom and managed all subjects and activity coordination for 20 students.

Austin, Texas

Provided extensive product, user testing of new Home Depot, Motherhood Maternity, and Anthropologie mobile APIs before launch. Assisted with graphic creation, site updates. Helped with functionality troubleshooting, made CSS, HTML updates. Assisted with repository creation, organization for the company’s first intranet to debut.

Austin, Texas

Spring 2011 GRA IROM department- Business Systems DevelopmentManaged up to 200 students simultaneously. Assisted with course content updates incorporating new technology, cases into curriculum, website to phase out textbook. Assisted with new textbook copy editing. Spring 2011 TA IROM department- Intro to Programing and Problem Solving- Intro to Information Technology ManagementAssisted with VisualBasic.NET assignment troubleshooting and code exam grading. Assisted with exam creation, assignment grading, Blackboard communications facilitation. Fall 2010 GA Advertising department- Integrated Communications ManagementAssisted with course content updates to incorporate new technology, cases. Professor said I was the best TA she had ever had, and requested/pursed hiring again. - Advanced Media SalesAssisted with online modules, materials. Coordinated student questions on/offline. Facilitated 100 students and all online, course materials.

Austin, Texas

Edited site copy and tested site navigation and functionality in development phase. Provided field and industry research for rebranding initiatives. Developed, designed Texas Parents as Teachers promotional brochure to accompany donation requests. Assisted with brand relaunch of myPlace, a sports bar and grill looking for a unique edge in West Austin.

Houston, Austin, Texas

Business analyst, software testing architect for Finance Portfolio. Assisted with Marketing Portfolio software testing and metric development for legacy conversion to new warehouse platform. Coordinated project requirements between IT and Business teams. Optimized testing process to increase productivity from 25 to 800 test scripts per day to successfully pull the Enterprise Datawarehouse (EDW) project into green status within two months after three years of being in the red. Developed and tested up to 400 layer metaspheres for front end tool connection to database. Created and tested original metasphere template and then optimized it for quicker build use through the department. Built custom calculations for business needs for fiscal year and monthly customer reporting based on raw data. Assisted with project timeline building when needed by manager. Coordinated up to six global teams simultaneously. Participated in service events, university recruitment events, Undergraduate Research Forum judge, University of Texas Information Management 30 Years Celebration Event Platinum Sponsor representative. Young Employee Network, Getting to Know You Project organizer, contributor Summer, Fall 2010. 4.5 out of 5 star rating on all annual reviews.Employee Recognition for Philanthropy Award 2007, Data Management Organization

Specialized in Mathematics from elementary to high school. Also tutored Reading, Writing, History, TAKS (state standardized test) preparation. Moved one Geometry student from failing to passing with an A on the final in one month. Brought Pre-Algebra 8th grade student final grade from D to B and passed the TAKS in three months.

Austin, Texas

IROM department, markITing Team- Marketing, PromotionsCreated marketing campaigns for IT recruitment events to increase Information Management program size, sponsorship for Department of Information, Risk, and Operations Management. Tripled attendance to biannual Business Buffet networking event. Doubled annual BizIT Case Competition applications by expanding campaign coverage to university level.

Developed and tested Java Technical Support application for Member Services Representative Help Desk group to retrieve insurance claim attachments, download and save to desktop. Developed and tested encryption/decryption application in VisualBasic.NET. Final intern presentation designer, speaker to executive management. Excellent final review resulting in full time offer.

Phd, Information & Media

Prelim, Dissertation: Social Media Engagement, Brand Attitude, and Purchase Intention Research Interests: Positive Deviance, Native.

Masters Of Arts, Advertising

Activities and Societies: AGC, GSA representative & Financial Committee Thesis: Corporate Blogs as Organizational Public Relationship Tools

Bba, Mis

Activities and Societies: MISA, TechConnects, SADA