Babu Dhp Email & Phone Number

Bengaluru Area, India

Saddle Point Technologies is an on-cloud SaaS product startup offering end-to-end supply chain planning and execution solutions using algorithms based on advanced OR, ML, AI with an IoT sensing, tracking and analytics platform. #Developed Go-to-market for the product, defining target markets, segments, customer persona, pricing levels, structure, partnerships, channels, content etc. #Demand gen through targeted Outbound and Inbound marketing programs like email and voice campaigns… Show more Saddle Point Technologies is an on-cloud SaaS product startup offering end-to-end supply chain planning and execution solutions using algorithms based on advanced OR, ML, AI with an IoT sensing, tracking and analytics platform. #Developed Go-to-market for the product, defining target markets, segments, customer persona, pricing levels, structure, partnerships, channels, content etc. #Demand gen through targeted Outbound and Inbound marketing programs like email and voice campaigns, content marketing, linkedin marketing and event participations. Using various martech tools like Sales Nav, Hubspot, Mailchimp, CMS etc. #Engaged with Supply Chain Heads, Plant Heads, CIOs, CEOs, Promoters of 100+ businesses annually, in industries like CPG, pharma, manufacturing, ecomm, 3PL. #Partnerships with some of the big 4 consulting companies to target larger MNCs. #Customer lifecycle management covering account management to maximize customer life time value (LTV). Show less

East Africa

P&L responsibility for a USD 105mln (INR 803cr) agri commodity business covering value chain operations, risk management, futures and forex trading of cocoa beans exports, and packed sugar and edible oil imports and distribution for East Africa Cluster. # Entire book management including position taking through S&D assessment, price discovery, and comprehensive risk management in close coordination with various teams spread globally. # Sold and exported globally to various processor… Show more P&L responsibility for a USD 105mln (INR 803cr) agri commodity business covering value chain operations, risk management, futures and forex trading of cocoa beans exports, and packed sugar and edible oil imports and distribution for East Africa Cluster. # Entire book management including position taking through S&D assessment, price discovery, and comprehensive risk management in close coordination with various teams spread globally. # Sold and exported globally to various processor clients in Europe, US, and Asia like ADM, Cargill, Bary Callebaut, JB Cocoa, etc. # Imported and distributed packed sugar and edible oil managing key risks such as counterparty, price and regulations through close engagement with govt and customs. # Established our brands as market leaders with Olam as the foremost player in the packed sugar and edible oil business. # Extended business to new geographies enhancing overall revenue by USD 20 mln. # Created higher valued flavored and certified products by establishing flavor profile and developing traceability in the value chain. These were sold at a premium to chocolate manufacturers like Hersheys, Lindt, Guittard etc which improved margins by 16%. # Futures, options, currency forwards, covers are some of the tools used to manage and mitigate inherent risks in the business. # Built and managed a large network working with 200 suppliers, 100 traders, dozens of customers, transporters, C&F agents, Customs and Government officials to trade 55K MT of cargo annually. # Managed a large team of personnel covering sourcing, processing, exports, imports, sales, and logistics operations along with support functions of finance, HR and administration. Show less

Revenue management of an INR 900 cr prepaid mobility business for Karnataka circle. # Designed and launched various new consumer products like Value Vouchers, Talktime products, SMS and Data packs, VAS (dialer tunes, hello tunes, content), Roaming solutions, etc to enhance customer life time value. # Identified up selling opportunities by in-depth analysis of customer usage trends using segmentation and cluster analysis involving more than 50 mln data points covering demographics… Show more Revenue management of an INR 900 cr prepaid mobility business for Karnataka circle. # Designed and launched various new consumer products like Value Vouchers, Talktime products, SMS and Data packs, VAS (dialer tunes, hello tunes, content), Roaming solutions, etc to enhance customer life time value. # Identified up selling opportunities by in-depth analysis of customer usage trends using segmentation and cluster analysis involving more than 50 mln data points covering demographics, locations, call types, spend, durations, call logs etc. # Customer lifecycle management by engaging customers through inbound and outbound teams, to build customer confidence and satisfaction, and minimize churn. # Launched 3G data services in Karnataka circle for Idea Cellular. Show less

Category Management of INR 350 cr laptop product business across Karnataka, AP, Telangana, TN and Kerala. # Delivered the ASP, Gross Margins targets through pushing right product mix on placement, pricing and promotions. # Ensured availability of right stocks at the right locations by forecasting regional requirements accurately and coordinating with the National distributors and logistics teams. Intervene with timely transfers to balance stocks where required. # Designed effective… Show more Category Management of INR 350 cr laptop product business across Karnataka, AP, Telangana, TN and Kerala. # Delivered the ASP, Gross Margins targets through pushing right product mix on placement, pricing and promotions. # Ensured availability of right stocks at the right locations by forecasting regional requirements accurately and coordinating with the National distributors and logistics teams. Intervene with timely transfers to balance stocks where required. # Designed effective trade promotions to incentivize and drive right trade behavior in stocking and secondary sales. # Managed all BTL activities covering hoardings, dealer ads, ISDs, In-store visibility, boards etc. # Intelligence network of distributors, dealers, competitors to gauge market trends, identify opportunities and support sales teams in pushing right sales. Show less

Revenue enhancement and Life cycle management of Retail consumer segments for Karnataka, TN, AP and Kerala. # Pioneered a Virtual Account Management (VAM) for the retail segment to proactively engage 5 mln accounts cost effectively and deliver the customer satisfaction and churn targets. # Handheld new customers to build confidence and satisfaction with Airtel service, and minimize new customer churn. # Designed and delivered various revenue enhancement campaigns through an outbound… Show more Revenue enhancement and Life cycle management of Retail consumer segments for Karnataka, TN, AP and Kerala. # Pioneered a Virtual Account Management (VAM) for the retail segment to proactively engage 5 mln accounts cost effectively and deliver the customer satisfaction and churn targets. # Handheld new customers to build confidence and satisfaction with Airtel service, and minimize new customer churn. # Designed and delivered various revenue enhancement campaigns through an outbound team with more than 200 seats. # Defined and implemented various metrics on satisfaction to effectively monitor customer behavior and raise alarms before actual customer churn and to improve and strengthen internal processes. Show less

Managed sales for the retail segment for Bangalore zone to deliver sales number and revenue targets. # Handled a team of sales executives, team leads and tele-callers to generate leads and up-sell products to customers. # Enhanced productivity of the team by regular product and process training, conducting role-plays and carrying out joint market visits to enable them understand customer needs clearly, and provide appropriate solutions.# Coordinated with customer care teams to… Show more Managed sales for the retail segment for Bangalore zone to deliver sales number and revenue targets. # Handled a team of sales executives, team leads and tele-callers to generate leads and up-sell products to customers. # Enhanced productivity of the team by regular product and process training, conducting role-plays and carrying out joint market visits to enable them understand customer needs clearly, and provide appropriate solutions.# Coordinated with customer care teams to ensure customer issues and requests got closed within the SLA. Show less

National Product Management of Color TV involving new product development, consumer promotions, and market intelligence. # Formulated marketing and advertising strategies for target customers/markets and launched consumer promotions like festival discounts, gifts, exchange offers, extended warranty, consumer finance schemes and trade promotions. # Analyzed competitor offerings, conducted market mapping and gap analysis for new product development and up-gradations.# Bundled… Show more National Product Management of Color TV involving new product development, consumer promotions, and market intelligence. # Formulated marketing and advertising strategies for target customers/markets and launched consumer promotions like festival discounts, gifts, exchange offers, extended warranty, consumer finance schemes and trade promotions. # Analyzed competitor offerings, conducted market mapping and gap analysis for new product development and up-gradations.# Bundled promotional offers with financial instruments such as credit/debit cards on a revenue sharing basis. This resulted in additional revenue of Rs. 2 crores in one year. # Enhanced brand visibility of BPL by tying up with Bangalore airport and prominent railway/bus stations across Karnataka. This assured a daily exposure to more than one million population at minimal cost for a continuous period of five years. Show less

Pgdm, Marketing

B Tech, Mechanical

Education record