Baburaj Devi Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Leading successful eCommerce teams and driving online sales growth. Skilled in developing and executing eCommerce strategies, managing cross-functional teams, and analyzing and reporting on performance metrics. Adept at staying up-to-date with eCommerce trends and technologies and implementing best practices to enhance customer experience and drive revenue growth. Expertise in managing the integrity of online transactions, ensuring compliance with regulatory requirements, and managing relationships with external agencies and vendors. Proven ability to lead, motivate and inspire teams to achieve exceptional results.1. Product listings: Creating and managing product listings on Amazon, including writing product descriptions, uploading product images, setting prices, and managing inventory levels.2. Order fulfillment: Monitoring and fulfilling orders placed by Amazon customers, including shipping products and managing returns and refunds.3. Inventory management: Tracking inventory levels and making adjustments as needed to ensure products are in stock and available for purchase.4. Marketing: Developing and implementing marketing strategies to promote your products and drive sales, including managing advertising campaigns and promotions.5. Performance monitoring: Monitoring your account's performance metrics, including customer feedback, sales history, and fulfillment rates, to identify areas for improvement and make data-driven decisions.6. Customer service: Providing timely and professional customer service to resolve issues and answer questions from Amazon customers.7. Financial management: Managing financial aspects of your Amazon seller account, including reviewing account statements, reconciling payments, and paying fees and expenses.Amazon Brands - KatchON- Bambibo- TrulyAlpha- Floatey

India

Workflow definition: I define workflows for back-end products, order management, and logistics management, and lead tech and development teams to ensure a seamless and efficient consumer experience. I collaborate with cross-functional teams to continuously improve ecommerce processes.Recruitment and staffing: I oversee the entire recruitment and staffing process, ensuring that we attract and retain the right talent to support our ecommerce D2C business. I identify hiring needs, develop job descriptions, screen candidates, and manage the onboarding process.Sales revenue and P&L management: I drive sales revenue across all channels and prepare P&L for each individual channel. I analyze sales data, identify trends, and develop strategies to increase revenue and profitability.Optimization opportunities: I drive optimization opportunities for the online channel by identifying product enhancements, UI/UX improvements, and ensuring that the product roadmap aligns with our business plans. I monitor performance metrics, analyze user behavior, and implement data-driven solutions.Warehouse setup: I execute the warehouse setup in the USA, implementing a hub and spoke model warehousing system, and ensuring efficient operations to support our ecommerce D2C sales.Vendor management: I source products and select vendors to support our ecommerce D2C business. I develop relationships with vendors, negotiate contracts, and manage vendor performance.Website and mobile application development: I lead website and mobile application development projects to ensure a seamless and engaging consumer experience. I manage tech and development teams, prioritize projects, and ensure timely delivery.

Doha, Qatar

Budget management: I handle budgets, forecast targets, and execute plans within given timeframes. I analyze expenses and implement cost-saving measures to optimize profitability.Media planning: I prepare media plans for Q1, Q2, Q3, and Q4, leveraging data-driven insights to ensure effective marketing campaigns.Retail marketing: I manage all marketing activities for retail stores, developing strategies to promote product offerings and increase foot traffic. I oversee social media marketing campaigns for 20 retail stores to enhance brand awareness and customer engagement.Team building: I build and manage high-performing ecommerce teams, developing talent and fostering a culture of collaboration and innovation.Inventory and logistics management: I set up inventory and logistic/shipping systems for online sales, ensuring efficient operations and timely delivery.Customer behavior analysis: I leverage analytics to forecast customer buyer behavior and draft strategies to enhance customer engagement and drive sales.Supplier management: I attend sales meetings with suppliers to select products and negotiate favorable terms for the business.Payment gateway integration: I serve as the point of contact for banks for payment gateway integration and ecommerce transactions.Creative and development management: I lead creative and development teams, driving the ideation, design, and execution of marketing campaigns and highly optimized landing pages.Performance reporting: I prepare ecommerce department performance analysis reports annually, identifying opportunities for improvement and presenting data-driven insights to executive leadership.Brand promotion: I manage Facebook and Instagram promotions for the Blue group of companies, conceptualizing advertising strategies to raise brand awareness and position the company as a thought leader in the industry.Projects1. Hayakm.com2. https://shop.adidas.com.qa/en/3. Sportscorner.qa

Hyderabad Area, India

- Lead Generation through Digital Marketing- Brand Promotion- Insights of Mobile Apps via Analytics- Social Media Marketing ( Facebook, Instagram and Twitter )

Hyderabad Area, India

 Set-up, implementation, and management of campaigns  Keywords Research, Creating Effective Ad-Copy. Bid management. Competitor Analysis. Budget management and allocation Monthly and Weekly analysis of ranking, cost, conversions and cost/conversion.

Hyderabad Area, India

1: Search Engine Optimization  Developing strategies to increasing the traffic. Competitive analysis. Content study and analysis to make it keyword rich. Manual Submission of Website to Directories - Link Building. On-Page & Off Page optimization for the Website. Preparing presentations. Generating Keyword Ranking Report Submitting articles & Press Releases.2: Pay Per Click Campaign Manager Set-up, implementation, and management of campaigns  Product Pricing Analysis. Keywords Research & Building, Creating Effective Ad-Copy. Budget management and allocation Bid management. Competitor Analysis. Monthly and Weekly analysis of ranking, cost, conversions and cost/conversion.3. e Commerce Related Task Competitor analysis Product Pricing analysis Website Merchandising Affiliate Marketing  Managing Vendors

 Interacting with Customers worldwide through Online Chat Providing Troubleshooting Steps for Compaq Customers. Resolving Technical issues for Compaq Notebooks. Resolving Customer queries related to Compaq Notebooks.

Hyderabad Area, India

 Product Pricing Analysis. Keywords Research, Creating Effective Ad-Copy. Bid management. Competitor Analysis.

Mba, Marketing, A

Activities and Societies: Acme - Management program

Llb, Company Law

M.A, English