Oversaw email marketing campaigns and managed customer relations using HubSpot.Implemented SEO tools like Semrush - to develop the analysis of our performance against competitors.Aided in company public relations by applying for awards and finding earned media opportunities.Assisted in creating the marketing plan for a company rebrand.Utilized Premier Pro and After Effects to create videos for marketing purposes.Authored copy to capture target audiences' attention and drive engagement.Redesigned company logos and graphics using Illustrator and Photoshop.

Directed and produced viral content for YouTube, Instagram, and other socials.Monitored social media trends to implement content ideas.Utilized Premiere Pro, and After Effects to produce content.

- Headed the marketing, advertising, public relations, and social media for Greek Life at Michigan State.- Translated IFC policy changes and meetings transcripts to chapter presidents. -Designed public relations materials for recruitment.- Managed content and social media copy across all social platforms.- Handled media relations with the press and news outlets.- Increased the number of followers and traction on all social media platforms by 40% in a year.- Managed crisis strategy for over 2000 students and 28 chapters.

Redesigned copy for Facebook A/B testing and Google Ads resulting in over 100,000 impressions and a 145% revenue increase.Incorporated Premier Pro, Lightroom, Canva, and Photoshop to create social media content for Facebook, Twitter, Pinterest, YouTube, and Instagram.Utilized Mailchimp to reach out to Kickstarter backers to receive reviews for the product.Reached out to influencers and media publishers and negotiated deals that improved social media engagement.Negotiated a deal with a PR firm to boost Instagram and Facebook impressions.Put together weekly reports and suggestions based on statistical analysis using Google Analytics and Facebook Ads Manager.Employed Shopify to complete customer sales and analyze the success of advertising campaigns.Created spreadsheets - using Microsoft Excel for daily, weekly, and monthly reporting.

- Independently interacted with guests of varying ages and backgrounds from all over the globe.- Led groups of up to 30 guests on a 90-minute tour that covers up to two miles of campus.- Enhanced customer experience by presenting the history and facts of campus in an engaging way.- Strengthened time management skills both on tour and as a student employee.

Forged retail skills. Including, till training, and product identification.Executed superb customer service to ensure the satisfaction of the customer remained high.

In this role, I learned the art of sales. My communication skills were heightened, and I gained the ability to build strong rapport with customers. This job involved me having to get firms and store customers to subscribe to monthly charity payments.