Francisco Baca Email & Phone Number

Mexico City, Mexico

• Communicate and partner with Sales and Pre-Sales to understand prospect/client needs, painpoints and vision to assist in architecting the sales and solution plan and approach to win thebusiness.
• Respond effectively to RFPs and technical questions.
• Set up systems and ensure working demo environment, and customization for customer demos.
• Attend, present and demonstrate GK’s solutions at retails and partner trade shows.
• Work with SAP as well as other partner and the customers to identify and coordinate new ITsystem developments, implementations, and/or enhancements.
• Provide input and governance in partner and customer projects.

Mexico City, Mexico

• Management of the commercial relationship with our clients: OXXO, HEB, Soriana & Wholesalersacross the country.
• Plan, coordinate and execute sell in and sell out strategies with multifunctional teams in order toreach our yearly budget.
• Plan, coordinate and execute price points fluctuations across all commercial partners based onproduct availability.
• Responsible of a 35 person merchandising team properly displaying, rotating, and labeling ourproducts in order to increase sell out in all our mayor retailers nation wide.

• Responsible of the marketing and sales of commercial and residential properties across the country.
• Scout new commercial and residential opportunities in order to flip them and generate a high ROI.
• Manage a quarterly property purchasing budget and follow up on current investments.
• Be in constant contact with real estate companies in order to approach prospective clients.

Mexico City Area, Mexico

• Direct reports: 34 Beauty AdvisorsResponsibilities
• Responsible for coaching and developing regional CDMX team.
• Increase sell-out through the implementation of tactic and strategic plansevaluated by ROI.
• Manage sales budget with full accountability against short and long termcorporative objectives.
• Ensure POSs within the region have the correct MOCs through purchase ordersand activities to ensure rotation of slow movers SKUs.

Mexico City Area, Mexico

• Direct reports: 47 Stockers and 2 Supervisors.Responsibilities
• Identify business opportunities and negotiate with store managers to consistently ensure that our product is constantly displayer on the points of sale in order to maximize sales.
• Develop and execute business reviews based on meetings with regional directors from varying grocery store chains in order to increase sales.
• Manage a team of 47 merchandisers that give daily service to 110 stores in the northern part of Mexico City.

Newburyport, Massachusetts

Responsibilities- Contact with over 20 companies on an international level with the end of identifying which products we competed directly with.- Research and compare prices of more than 100 products with international competitors- Analyze competitors social platforms and show how they used them to increase their business.

Mexico City Area, Mexico

Responsibilities- Identify possible areas of opportunity by tracking growth of PyMES on both state and national level.- Generated report which explained which states in Mexico where more likely to grow economically in the future in order to assess if the company needed to re-locate resources to address the upcoming demand. - Assigned to the Channel.

Manchester-By-The-Sea, Massachusetts

Responsibilities- Re-Engineering and up-keeping of their inventory system.- Re-Designed flyers and other marketing material in order to gain market awareness - Conducted social media seminars to Reatlors - Opened and managed Facebook page

Sunnyvale, California

Intern focused on searching and contacting possible customers.- Searched for Start Up companies in the Silicon Valley Area in order to offer them our products and services. - Interacted on a daily basis with entrepreneurs from all over the East Coast.- Learned how to prepare and present presentations for Venture Capitalists.

Created a detailed report on main competitors in the area and what specific features they offered that Barromex Spain did not.Designed a strategic plan on how Barromex Spain can expand their market throughout Spain.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.7

Bs, Business Administration

Activities and Societies: Tresurer of Endicott´s Sigma Iota Rho Honor SocietyMinor in International Studies

Ib Diploma

International Baccalaureate Organization Degree, (IBO) 2007 International General Certificate of Secondary Education (IGCSE) 2005