Francisco Baca Email & Phone Number

Mexico City, Mexico

• Communicate and partner with Sales and Pre-Sales to understand prospect/client needs, painpoints and vision to assist in architecting the sales and solution plan and approach to win thebusiness.• Respond effectively to RFPs and technical questions.• Set up systems and ensure working demo environment, and customization for customer demos.• Attend, present and demonstrate GK’s solutions at retails and partner trade shows.▪ Work with SAP as well as other partner and the customers to identify and coordinate new ITsystem developments, implementations, and/or enhancements.• Provide input and governance in partner and customer projects.

Mexico City, Mexico

• Management of the commercial relationship with our clients: OXXO, HEB, Soriana & Wholesalersacross the country. • Plan, coordinate and execute sell in and sell out strategies with multifunctional teams in order toreach our yearly budget. • Plan, coordinate and execute price points fluctuations across all commercial partners based onproduct availability. • Responsible of a 35 person merchandising team properly displaying, rotating, and labeling ourproducts in order to increase sell out in all our mayor retailers nation wide.

• Responsible of the marketing and sales of commercial and residential properties across the country. • Scout new commercial and residential opportunities in order to flip them and generate a high ROI. • Manage a quarterly property purchasing budget and follow up on current investments. • Be in constant contact with real estate companies in order to approach prospective clients.

Mexico City Area, Mexico

Direct reports: 34 Beauty AdvisorsResponsibilities• Responsible for coaching and developing regional CDMX team.• Increase sell-out through the implementation of tactic and strategic plansevaluated by ROI.• Manage sales budget with full accountability against short and long termcorporative objectives.• Ensure POSs within the region have the correct MOCs through purchase ordersand activities to ensure rotation of slow movers SKUs.

Mexico City Area, Mexico

Direct reports: 47 Stockers and 2 Supervisors.Responsibilities• Identify business opportunities and negotiate with store managers to consistently ensure that our product is constantly displayer on the points of sale in order to maximize sales.• Develop and execute business reviews based on meetings with regional directors from varying grocery store chains in order to increase sales.• Manage a team of 47 merchandisers that give daily service to 110 stores in the northern part of Mexico City.

Newburyport, Massachusetts

Responsibilities- Contact with over 20 companies on an international level with the end of identifying which products we competed directly with.- Research and compare prices of more than 100 products with international competitors- Analyze competitors social platforms and show how they used them to increase their business.

Mexico City Area, Mexico

Responsibilities- Identify possible areas of opportunity by tracking growth of PyMES on both state and national level.- Generated report which explained which states in Mexico where more likely to grow economically in the future in order to assess if the company needed to re-locate resources to address the upcoming demand. - Assigned to the Channel Partners area where we worked with our subsidiaries in order to maintain and gain new customers.

Manchester-By-The-Sea, Massachusetts

Responsibilities- Re-Engineering and up-keeping of their inventory system.- Re-Designed flyers and other marketing material in order to gain market awareness - Conducted social media seminars to Reatlors - Opened and managed Facebook page

Sunnyvale, California

Intern focused on searching and contacting possible customers.- Searched for Start Up companies in the Silicon Valley Area in order to offer them our products and services. - Interacted on a daily basis with entrepreneurs from all over the East Coast.- Learned how to prepare and present presentations for Venture Capitalists.

Created a detailed report on main competitors in the area and what specific features they offered that Barromex Spain did not.Designed a strategic plan on how Barromex Spain can expand their market throughout Spain.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.7

Bs, Business Administration

Activities and Societies: Tresurer of Endicott´s Sigma Iota Rho Honor SocietyMinor in International Studies

Ib Diploma

International Baccalaureate Organization Degree, (IBO) 2007 International General Certificate of Secondary Education (IGCSE) 2005