Bac Le Email and Phone Number

- Manage the live operations of Jam City's top 3 Puzzle titles (Cookie Jam - 1.2M DAU, Cookie Jam Blast - 250K DAU, Genies & Gems - 300K DAU), including planning, configuration, and optimization of core features and events.- Drive the development of new features through cross-functional coordination with producers, designers, engineers, and artists from concept to launch.- Monitor game health and conduct ad-hoc analysis to tackle performance issues impacting business KPIs.

• Developed monthly reports on the competitive landscape, rising trends, and high-performing titles in the mobile gaming space.• Analyzed the gameplay mechanics, monetization strategy, and live operations performance of market leading titles to provide recommendations for ad-hoc client requests.

• Performed ad-hoc analysis on revenue trends and business performance, providing Board of Director recommendations on growth areas and expansion strategy.• Led cross-functional projects to drive brand awareness and customer satisfaction, finishing 2018 with a 40% increase in online followers and voted into Top 3 Impactful Sport Events by national broadcaster VTV.• Formulated a finance forecasting model based on business insights and historical data from previous 3 seasons, predicting monthly cash flows accurately within 2% of actuals.• Initiated new budgeting processes to optimize ineffective costs, saving 20% of 2018 budget.• Devised and managed a business restructuring initiative, reducing annual operational expenses by 40%.

• Launched a new professional basketball club within 6 weeks and developed it into the most popular team in VBA after 2 seasons, increasing team valuation by 200% during the process.• Analyzed ticket sales data to optimize Cantho Catfish basketball club’s promotion campaigns, resulting in a 200% growth in gate receipts from $4,800 in 2016 to $15,000 in 2017.• Conducted customer survey to improve event experience and strategize ticket referral programs, breaking attendance record with 1,600+ audience/game in 2017.• Researched NBA and MLS business model to adapt into VBA’s organizational structure, work flows and competition framework.

• Designed and executed A/B tests on Facebook ads and landing pages, resulting in a 20% increase in user conversion rate from Facebook targeted marketing.• Managed social content to enhance ITviec’s brand awareness, increasing Facebook organic followers base by 30% and lead generation by 100% within 6 months.

• Developed and presented 20+ pitch-winning proposals for high tech and CPG brands such as Samsung, Huawei, Huggies and Tetra Pak with total contract value up to $3M.• Planned and monitored content execution for Samsung Note 4’s launch in Vietnam in 2014, yielding 5M+ social reach and 95% positive sentiment towards Note 4 phones.

Key responsibilities:- Designing graphic materials- Managing website and daily newsletters- Assisting in the organization’s offline activities and eventsKey Projects:- Terry Fox Run HCMC 2013- "CanCham Vietnam's Philippines Support Fund" after Haiyan Typhoon 2013- Business Luncheon: "The Year Ahead: Executive Summary And Outlook 2014"