Barbara Childs Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Seattle, Wa

Seattle, Wa

Develop strategic communication and marketing plans focused on building mutually-beneficial relationships between the Seattle Colleges district and its stakeholders. Work with college communicators and other communication colleagues to promote district programs, activities, research, and faculty and student accomplishments. Provide communications counsel and planning to chancellor, vice chancellors, presidents, deans and program directors on internal and external communications as it relates to student outreach and recruitment; student onboarding, retention and persistence; employee communications; community and government relations as well as business and workforce development. • Lead a team of cross-functional communications and recruitment professionals from three colleges in planning and implementing districtwide approaches to recruitment and onboarding.• Direct and manage the district’s marketing and advertising. • Develop marketing strategy and campaigns including media buying, web communications, marketing materials, and social media.• Lead web communications and redesign planning efforts.• Direct the development and implementation of Seattle Colleges’ Client Relationship Management system (CRM). Create plans, policy, processes and campaigns. Manage the district’s CRM system administrator.• Serve as spokesperson, media contact and central resource for public information.• Direct communications strategy on issues management, emergency and crisis communications. • Lead the communications planning and execution for the Seattle Promise program. Integrate efforts from three independently-run programs to one program. Align partner interests at the City of Seattle and Seattle Public Schools. • Direct the communications planning and execution for ERP systems.• Manage third party contracts including agencies and media vendors.• Directed communications planning and execution for the Seattle Colleges’ advancement and fundraising efforts.

Seattle Washington

• Served as communications counsel to the college president and the foundation executive director during the reorganization and rebuilding of the foundation and communication teams.• Served as communications counsel to the president and cabinet, college deans and department heads. • Served as the college spokesperson, initial point of contact for media inquiries and central resource for public information. • Directed communications strategy on issues management, emergency, and crisis communications. • Directed the development of college marketing/advertising campaigns and promotional materials.• Directed the recruitment marketing strategy, web development, and social media. Lead new web developments, CRM strategy and messaging, and applications that contributed to the conversion, functionality, usability, and growth of the college online system and recruitment process.• Directed the marketing and public relations agency as well as the work of other third party contracts and vendors. • Developed and oversaw the implementation of targeted communications plans for the college and its satellite campuses and specialty training centers. • Supervised a team of three direct reports and two indirect reports. • Managed an annual budget of $175K.

Las Vegas, Nevada Area

Direct the development of the university’s official website and other institutional electronic and social media products. Create plans, policies, and processes to integrate with institutional strategy and improve the university’s products and services. Support and contribute to marketing/advertising, public relations planning, opinion research, employee and alumni communications, university publications and presidential, community, and government relations functions. • Developed and implement strategic communication plans for units focused on recruiting students, engaging community leaders, boosting alumni participation, and achieving fundraising goals. • Used print and online media to improve employee understanding of the organization’s goals; implement communication plans that increase participation in new programs and initiatives.• Directed the design, architecture, and content of the university’s website. • Wrote original content, edit existing content, develop site maps, direct, and assist with production.• Conducted research (survey, public-opinion polling, usability testing) and review web analytics.

Las Vegas, Nevada Area

Managed the university’s image and reputation marketing communications. • Direct the design and content of the university’s top-tier marketing collaterals. Develop a graphic identity and a family of products for the university’s 14 colleges.• Manage the university’s advertising and media buys.

Las Vegas, Nevada Area

Managed the university’s image and reputation marketing communications. • Directed the design and content of the university’s top-tier marketing collateral. Developed a graphic identity and a family of products for the university’s 14 colleges.• Managed the university’s advertising and media buys.

Portland, Oregon Area

Promoted Microsoft Office products and garnered news and product reviews from national news media. Managed internal communications and event planning for four national offices.• Wrote news releases, product fact sheets, and developed promotional pitches. • Provided internal communications counsel to senior management and assisted communication planning and execution.• Wrote and edited for the company intranet. • Planned and executed company events.

Provo, Utah Area

Managed the company’s intranet, responded to media inquiries, served as a resource to country offices and pr agencies as they implemented pr functions. • Organized and planned national media tours and appearances.• Worked with in-house creative to develop marketing collaterals.• Wrote news releases, fact sheets, speeches, and other business collateral

Greater Salt Lake City Area

Translated communication needs and objectives into strategic communication plans.• Managed media relations efforts for Guadelupe Schools, LiteTouch, Compstar HR Solutions and PPCH Public Relations.• Gathered and conducted research.• Pitched national consumer and trade media.

Bachelors Of Arts, Public Relations

Activities and Societies: PRSSA, BYU Alumni Association

Bachelor Of Arts, Public Relations, Public Relations