SCAPE’s mission is to help create more high growth, job-creating companies in the Four Corners by providing education, mentoring, and access to funding for start-up and scale-up companies. www.goscape.org

Proprietor and manager of the five-star rated vacation property, Casa Del Cupp. Our boutique rental slept 13 people providing the perfect space for multi-generations to enjoy Durango and the surrounding area. www.vrbo.com/471358

Revitalized emergency response tool to provide primary hub for critical COVID-19 updates, support, recovery, and resiliency. Collaborative effort driven by the Economic Recovery Regional Task Force. Role included stakeholder facilitation, resource development, plus graphic and web design.

Member of creative media agency. Specialized in distribution strategies, digital marketing, video production, event marketing, media buying, project and account management.

Created and implemented media company marketing strategies. Responsible for brand budgets, analytics and strategy optimization according to sales goals and KPI. Generated website traffic, conversions and social amplification in addition to events, sponsorships and community outreach. Also played a critical role in the launch of new venture initiatives from CEO. BRANDS: Dorado Magazine, Adventure Pro, DGO Mag, 4FlagTV, 4CTV

Distribution strategist for content marketing agency. Organized client deliverables across internal marketing departments and produced lead gen content for agency blog, e-newsletter and social. Dorado Brand Studio is a division of Ballantine Communications, Inc.CLIENTS: Southwest Health Systems, Monterey County CVB, La-Plata County Airport Vote, etc.

Managed 50+ local business and specialty retailer accounts. Created search-driven content, claimed local listings, managed social platforms and developed custom performance reporting. Responsible for client on-boarding and support, plus monthly metric reviews and renewals.CLIENTS: Southwest Appliance, Beeman Brothers Drilling, Harbison Auto, Village Interiors, etc.

Graphic heavy content developer for blog, email and social media marketing management. Developed drop ship program and managed inventory with other athletic eCommerce vendors in addition to wholesale sales for retail.

Traveled nationally for wholesale and direct sales at trunk shows, trade shows and conventions (art, music, trade, & home shows). Enriched sponsorship program, PR, brand image, and online marketing strategies as well as published copy in product catalog and email newsletter. Responsible for 7 wholesale accounts & cultivated wholesale department growth with a profit increase in 2011 of 33% and personal account sales by 53.4%.

Independent marketer with a focus on social media, editorial and web content for clients including: womensmovement.com, RootsRated, Inside/Out Communications, Backcountry Babes, Mountain Diva, Verde PR, Celestia Yoga, Art of Living, Animas Academics, Sense Clothing, and Autumn Tenely Designs.