Badal Yeram Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Bengaluru Area, India

NON-AERO Business- MarComm- Performance Marketing- Product Marketing for App, Ai products, digital services- Advertising Revenue, Partnerships & Brand building- Research and Customer strategy- Terminal 2 Advtg Strategy & Planning- Events, Arena & Experiential Marketing - Luxury Brand Alliances & Footfall Mgt- Team management, Training & Agency handling

Bangalore

Major responsibilities - Marketing Strategy, positioning and branding, analyst relations, thought leadership, marketing into accounts, integrated lead generation, marketing channels ownership (new media, web, social media), sales enablement, marketing communications and operations.• Global marketing and strategy manager for banking vertical. Amplifying localisation and Geo Marquee calendar event. • Core competencies in Brand marketing, Digital campaigns, Deal Intervention marketing, Customer engagements• Sales enablement-Content generation, RFP support, Pitch presentation, Customer mapping, Sales-target lead generation through social media• Account based Marketing - digital platform, offline marketing, Customer Roundtable Forum• Analyst Relations & Research - Analyst connect across Geo's, Participation & Analysis of Research studies, planning & execution of small Forum discussions between leaders, analysts and industry counterparts • Multi-marketing engagements – Events, Internal & Customer Communication, Films, Innovation centres• Planning- Yearly Budget, Calendar scheduling for Banking with target matrix

Bangalore

• Brand and Marketing Communications for New Residential Projects launched across india• Demonstrated Roadmap & strategic marketing communications for Corporate Mobile App for Residential projects• Complete ownership of Digital Mediums for Phoenix Residential projects – Google Adwords, SMM, Blogs, SEO/SEM, Website maintenance, Banner ads, Network targeting and Edm• Creative agency management and vendor management• Luxury brand tie-up, competition mapping, analytics, CSR engagement and PR• ATL & BTL activation

Bangalore

Highlights• Served as the Project: - Lead for successfully launching R&R employee program for partners in Apr’13 - Owner to launch the Payback 360 degree in November 11 - Lead of 5x & Payback Friday network campaigns in April 12• Accredited with the Top Performer Limelight Award for rendering outstanding performance Dec 11-12• Solely owned Project planning, Media strategies & Production • Dexterously developed Films and TVC for payback and associated partner • Brand Custodian - Lead (Marketing) for Partner acquisition, Cross Partner-Promotions and new PAYBACK & Partner Campaigns• Steered efforts in: - Planning the marketing calendar & allocating expenses as per media objectives and targets - Developing strategy & creative for Digital Media, SM, etc. - One point QC for all day-to-day Marketing communication

Bangalore

• Owned & executed the Autumn Winter 2009 & Spring-Summer 2010 season for Reliance Trends across stores• Handled Temple’s major business Clients i.e. Reliance Trends, Kurl-on, iNurture Education, ING• Distinctively led the launch campaign for I-nurture Education across platforms• Efficiently planned and executed Kurl-on Theme & Product shoot with TVC enhancing the brand identity• Deftly understood the store visual merchandising and in-store branding - with Reliance trends. • Administered the account management team and coordinated within agency to effectively deliver client requirements within deadlines• Performed the all India Instore branding Visual Merchandising, promo execution, footfall tracking & analysis and tactical planning for low performing stores across brands

Bangalore

• Holds the credit of being promoted (only 2 people were given promotion)• Distinctively led ING Vysya Bank launch in 2008 – 360 degree communication planning• Bagged highest performance appraisals rating in the organization• Handled TVC & Photo shoots on MAX Retail & Home Centre– Spring Summer & Autumn Winter• Efficiently handled JWT’s top clients i.e. ING Bank, MAX Retail, Home Centre, Splash, Lifestyle, etc.• Strong understanding of banking communication with regards to RBI guidelines and KYC etc

Bangalore

• Handled clients like SAP, IBM, iGate, sasken• Strong understanding of B2B marketing and advertising communication• Proficient in advertising operations, Designing & production• Good grip on briefing media, monitoring of media plan • Single point of contact for all day-to-day jobs for clients• Worked on SAP Summit on-ground activations 2006 & 07 • Conducted Quality check and execution of all SAP communications• Handled multi-brand global campaign implementation across countriesAchievements:• Awarded for Direct Mailing Campaign in B2B category• Awarded SPOT BONUS for best performance on the brand

Post Graduation Diploma In Business Management, Advertising & Marketing Communications, Merit

Activities and Societies: Job Hunting and Candidature Pitching Project Management, Process Training, Industrial Exposure

Bachelor In Business Administration - B.B.A, Marketing & Advertising, Distinction

Activities and Societies: Social Issues Media discussion, Business Pitch Competition, Inter-college Product Demo

Higher Secondary Degree - 12Th, Business/Commerce, General, First Class

Activities and Societies: Music & Dance Troop, Public Speaking

S.S.C, English Language And Literature, General, Distinction Grade

Activities and Societies: Skit & Drama for Social cause, Debate Team, leader of Sapphire Team