Assuming a leadership role overseeing operations in two countries, UAE and Egypt.Based in the UAE, I spearheaded a team of more than 80 professionals, implementing strategic initiatives to drive operational excellence and fuel growth. Data led, I focused on streamlining work processes, optimizing communication channels, and designing efficient procedures to enhance productivity and achieve organizational goals. Additionally, I played a pivotal role in managing large-scale events for major clients, employing crisis management skills and implementing risk mitigation strategies. I fostered a culture of innovation, mentorship, and continuous improvement, driving the company's success in the region.

Establishing Create group presence in Egypt from scratch & assuming the full-time Cairo office lead role, building & managing a team of 40 members, managing all Egypt based team members and full operations in Egypt including admin, legal, finance & HR work.Taking over the regional group operations in June 2021 to optimize work, processes, systems and communication for more than 180 employees across UAE, KSA, Egypt. Transforming the company into a more data led organization

Leading the bank’s both digital and marketing fronts during the bank transformation and rebranding phase, growing their youth fanbase to be one of the top 10 banks in Egypt.Awarded: Tremendous Efforts • 2020Personal recognition with the “Tremendous Efforts” award by EGBANK for optimizing the bank’s digital strategy during COVID-19 by reducing reliance on branches for services available digitally, which was recognized by Google MENA during the workshop titled “Finance; adapting in an unprecedented times”Token of Appreciation • 2020Leading “Ma’a Al-Shabab” campaign, supporting freelancers during COVID19 which reflects EGBANK strategyStrategizing the bank’s digital presence on all platforms for both brands EGBANK & MINT (Youth brand)Leading MINT website revamping projectLaunching WhatsApp for business account for EGBANKWorking with startups and Launching MINT Incubator (semi-annually) digital campaigns, invitations, live streaming.Leading all bank campaigns (2 in Ramadan), ideation, production, fanning, products leads, rebrandingDeveloping a social media and community management manual for both brandsKey Campaigns: 120 days of happiness, Digital transformation during COVID-19, 3 MINT Incubator Campaigns, +18 (Ramadan Campaign), Ma’a Al Shabab (COVID-19 Campaign)

Regional Digital Marketing Manager • April 2016 - March 2019Establishing the internal digital department from scratch, growing a team to serve all EMEA company brands KFC, Hardee’s, Pizza Hut, Baskin-Robbins, and Krispy Kreme.Building an online ordering website for KFCAnalyze data patterns that leads to opportunities capitalizations for KFCLive monitoring through NetBase analysis in a regional 10 countries for KFCBuild a newsroom team that takes over social posting, monitoring, response, and online crisis managementCreating new strategy plans for 14 brands’ social media in Kuwait including cultivating online leadsLaunching marketing and digital campaigns for all new and one time products for each brandDevise plans and ideas to launch new products and branding through ATL and BTL campaigns

Leading the bank’s social presence launch and website revamping. Rotating in several functions inside the branding and marketing department in finance, production, marketing, products, operations. Promoted within 9 months from a specialist to an officer.Coordinated in CIB 2015 brand campaign (Video Ad, Digital, SM, TV Ad…)Devising and implementing 2015 internal communication strategyManage and enhance all types of brand internal/external communicationSupervise all messages and contents across all channels and analyzed brand analyticsFixed underperforming support functions through computerized systemsResearched various websites traffic and analytics data for potential media campaigns

Project ManagementSocial Media SupervisorBrand Communication

• Managed the event accounts, Twitter, Instagram, Facebook pages web contents• Created all posts contents• Planned ideas to boost the reach and create better engagement• Coordinate the marketing publications• Covered the event live on social media

• Manage several social media accounts, Twitter, Google+, Facebook pages web contents• Coordinate the marketing publications• Plan for ideas for awareness campaigns through posts• Create an interaction channel with page members

• Assisted two courses in management of information system (MOIS)• Helped students who have difficulties in understanding the material• Conducted sessions for students explaining database, SQL, Excel and Access• Coached the students in their studies for their projects

• Handled Customer Service for Vodafone UK account• Resolve customer issues• Delivered the best customer experience• Comprehended quality control, NPS, handling time terms

• Design and maintain AFS Egypt website• Responsible for social media channels content for AFS Egypt accounts• Handle technical problems• Build a fan/clients database• Market for the plans and the programs of AFS Egypt • Edit and direct movies and documentaries for AFS