- Managing different growth experiments- A/B testing different aspects on the online store- Managing acquisition at the top of the funnel & working on new traction channels to increase customer base. - Effectively linking business goals to advertising objectives- Reporting on different digital marketing campaigns (Facebook, Google, Bing)

-Worked alongside 3 team members for the associations' embassy.-Developed a social media strategy for two different startups. -Creating content, handling social accounts, & sourcing influencers.-Event planning & spreading word of mouth.

- Creating a short-term (0-6 months) marketing plan - Conducting market research (Secondary) on the IoT industry with a focus on consumer behaviour trends- Conducting a competitive analysis - Coordinating with product development team to help build a MVP for a new ecosystem solution

- Create & develop a social media strategy alongside marketing team - Creative thinking & creating content - Monitoring KPIs & user engagement - Collecting UGC & identifying ways to use it