Miguel Badillo Email & Phone Number

Schöftland, Ag, Ch

Focused on strengthen brand portfolio awareness (KENZO & GIVENCHY), increase consideration and push conversion across +10 eRetailers (Sephora, Douglas, Pinalli, among others) overseeing a 360 strategy (Sales, Media Campaign, Content, e‑Merchandising)- e‑Trade Marketing planning, presentation and negotiation to ensure visibility of products in key periods for all eRetailers and Brick and Mortar.- Manage brand and product content across online channels, including eRetail websites, newsletters, and SMS focus on SEO positioning and in compliance with brand guidelines to provide a luxurious user experience.- Foreseeing CRM activations with key partners (Targeted sampling, gifts and/or discount offers)Manage budget allocation for co‑marketing campaigns (Facebook Ads, SEM) and measure performance.- Sales forecast, e‑commerce sales analysis using Excel and PowerBI- Monitor and optimize of brand and products online reputation and performance (Rates & Reviews, Content, Web Ranking and Market Share)- In coordination with Digital team manage Influencer campaigns (traffic and lead generation)- Manage official website animations (Salesforce), product and content management in coordination with Dataworks agency.

- Responsible for measuring Samsung e-Retailer and dotcom performance by collecting data across web analytics software such as SimilarWeb, BrandView, Flixmedia, Amazon Vendor Central and Adobe -Analytics in order to identify areas of improvement focused on sales increase.- Development and review of analytical reports and dashboards focused on online KPI's (sell out, online traffic, consumer behavior insights, price intelligence).- Coordination of the Data Analyst team providing lead and support to integrate multiple data points: CRM, Media Campaigns, dotcom, as well as Online Retailer data (Visits, CR, Product Views, etc.)- Foresee the implementation of web scrapping tools to automate online monitoring (Content Compliance, Reviews, Market Share) in order to provide business consulting to Marketing, eCommerce and Medea teams.- Usage of web and social listening platform to understand consumer sentiment and conversation across online channels.

- Focus on increasing adoption of Kelkoo paid traffic solutions (CPC/CPA/PLA) among e-Shops for Mexico and Spain accounts (Amazon, Playmobil, Toys R Us, among others).- Designing of customized campaigns proposal based on pricing, timing, and technical aspects.- Management of cross‑department communication, involving finance, marketing, and IT, especially on sales tracking code implementation and product feed sharing.- Periodical results monitoring to identify areas of improvement (budget, product/category performance) and provide consultancy on how to maximize success.- Development of key partnerships with global affiliation (webgains, tradetracker, awin) networks and digital advertising agencies to increase Kelkoo's service adoption among e‑Retailers.

Milan Area, Italy

-Head of B2B (Online Travel Agencies & Tour Operators) and B2C commercial channels, managing 3 travel-themed websites operations across multiple departments by using Slack and Zendesk.-Responsible for the B2B Business Development, able to meet new-business targets, increasing sales and client portfolio substantially, while consolidating key accounts.-Creation and update of weekly Excel business and trends reports that have supported business decision-making and boosted online market penetration.-Planning and oversight of work flow that ensured the timely and optimal delivery of operational outcomes while training new hires and promoting solidarity among team members.-Use of AdWords tools ensured SEO oriented content creation and edition, while ensuring a friendly (B2C) user experience by suggesting improvements to partners listings.

- Creating drafts for vacation package listings, enhancing or rewriting content to make it appealing to website visitors. - Use of AdWords tools to develop the websites SEO and SEM impact. - Publish vacation package listings on site website. - Manage conversations with travel suppliers to ensure their satisfaction.

Master Degree In International Management

Management of value throughout the value chain of luxury and premium services and products.

Master Degree In International Management, Luxury Management

Deep understanding of the Luxury and Premium Value Chain, that is the creation, management and distribution of value through the value.

Training, New Product Development & Sales Strategies

Bachelor'S Degree, Marketing