Leading AdParlor’s product initiative, conceptualizing & building new products.Highlights:• Re-imagined and led the initiative to build v2 of AdParlor's flagship Intelligence Tags product. Automating the classification of over 213+ data points for digital ad campaigns, and providing industry leading insights.• Conceptualized and launched AdParlor’s Benchmarking Tool, leveraging over $600M in digital ad spend to give teams highly accurate industry-specific advertising benchmarks.• Created AdParlor's FAST tool, an internal application that increases operational team efficiencies by 64% when building new digital ad campaigns. • Conceptualized and launched AdParlor's predictive Campaign Planning Tool, allowing internal operations and sales teams to accurately forecast ad campaign results.Day to Day:• Work closely with the executive leadership team to build our roadmap and own the success of each item on it.• Partner with the engineering team to hit all project deliverables and build great products.• Learn from & empathize with our customers and stakeholders to solve their problems.• Work to overcome user experience roadblocks with our design team.• Evangelize AdParlor’s products internally & externally.

While a Campaign Manager at AdParlor I ran a variety of performance driven accounts, working with clients across the Retail & E-Commerce, Financial Services, and Travel & Tourism verticals to help scale and improve their digital advertising results.Key Achievements:- Managed over $25+ million dollars in digital ad spend.- Grew key account profitability by more than 4X annual projections.- Built a variety of internal excel tools which increased advertiser scalability and team productivity by up to 2X.- Honorary speaker at the Nevada Governor’s Global Tourism Summit.

• Managed financial & operational planning for all internal processes.• Continuously learned, and developed my professional skills through the many unique opportunities that came with owning a business.• Developed omni-channel digital marketing strategies for multiple companies across a variety of verticals.• Increased average client website acquisitions by 523.27% over a 14 month period through various inbound & outbound strategies.• Reduced client customer acquisition costs by 46.71% over a 5 month period by creating and optimizing marketing funnels.• Created content and UX strategies for web, mobile, etc.What is Millennial Marketing Group?---------------------------Digital Marketing Solutions for Small and Medium-Sized Companies---------------------------We Specialize in:- Digital Media Buying- Retargeting Campaigns- Website Design- Sales Funnel Architecture & Optimization- Social Media Management- Marketing Consultation- Video Production