Responsibilities & Achievements:- In 2023, total aeronautical revenue increased by 13% and non-aeronautical revenue projects values increased by SR 142 million. - Successfully development of parking self-operation business units, in 22 airports operated by Cluster2.- Study the challenges faced by existing partners and transform them into investment opportunities.- Supervise the creation & monitoring of contracts, SLAs, RFPs, case studies, business plans, and KPIs for each activity reflecting IATA, ICAO and GACA polices & procedures.- Ensure cooperative relations with relevant departments within C2, RAC, DACO, JEDCO, MATARAT, GACA; moreover, manage relations with all airlines, GACA, Air Connectivity program and MATARAT. - Leading technical evaluation committee for all commercial tenders- Setting strategies for Airports commercial activities at a national level to maximize revenue and minimize cost.- Review optimal space utilization in terminals, airside, and landside areas.- Prepare Cluster2's routes incentive scheme based on C2 Strategy and alignment with KSA vision 2030.- Engage with Airlines & aviation service providers in their growth strategies and business opportunities. - Managing charges for aeronautical services (landing fees, passenger terminal fees, security fees, fuel ... etc.)- Member of directors committee, reporting directly to VPC Saad Alajlan.

- Project manager for many commercial existing projects (Abha Front project, First class and business lounges at domestic airports project, Frequency buses, medical lifts and handy caped chairs project)- Identification of projects and services that GACA can invest with private sector- Benefit from partnership experiences and patterns of excellence in local, regional, and international level- Propose policies, standards, and regulations for developing partnership with private sector- Carry out (service level agreements & violations lists for all commercial contracts)- Preparation of analytical and financial studies for new investments within and outside the Kingdom- Carry out market analysis, revenue forecast strategy and identify new opportunities- Engagement with business logistics companies and investors- Engagement with government entities, airlines, handling agents, and commercial partners- Implement Strategy qualifications (RFI), concession (RFP), and Business plans- Identify needed capabilities, new facilities and implement agreementResearch & Development Projects (related to gain experiences in commercial Airport operation through international applications benchmark)- Managing duty-free operations at airports that do not exceed 4 million passengers- Logistics operations- Diversity of commercial activities and the mechanism of tendering and study potential risks- Studying aeronautical activities that are not offered in our airports and examining important global serviceproviders worldwide for each activity- Increasing cost efficiencies in the areas of (Airport’s clustering, Maximizing revenue efficiencies- Fire & rescue best practice model)

- Head of Companies Rehabilitation Committee (The committee executed 0.5 billion riyals as earnings from thecollection of previous debts of investors with GACA)

- Achievement of “topline” results by Brand: volume, share, gross profit, and gross margin- Maintenance of stock-related objectives: total, aging, turn rate- Marketing Strategy and Marketing Mix management (details covered under Key Activities below). Responsible for “cradle to grave” brand management of each Nameplate- Achievement of key Purchase Funnel, Brand Health and Guest Loyalty metrics- “Guest Advocate” to ensure Guest wants and needs are understood and reflected in all Marketing decisions and plans- Develops Positioning and Strategy for each nameplate. Creates and executes annual Brand Plan by nameplate- Leads all product / pricing / volume planning for future products less than 24 months from launch and current models (Product Planning & Strategy Dept. leads for products more than 24 months from launch)- Develops and proposes annual Pricing strategy- Leads ALJ-wide Launch Coordination for new / updated models- Collects data from numerous external and internal sources to identify and monitor competitor activity, consumer trends and Nameplate performance- Leads monthly Tactical Marketing / Sales Planning process to create tactical marketing actions- Briefs IMC and Agency on all required Communications activities (ATL, BTL, events, digital). Review all Nameplate communications before approval by Director- Provides product information required by Channels to support product training, product presentations and Point of Sale- Develops Guest retention plans and promotions specific to Nameplate

- Responsible for overseeing several stores including; managing sales and operations, controlling expenses and payroll budgets, handling loss prevention, ensures that all stores within remit optimize sales, achieve consistent service and standards while implementing corporate requirements. - Organize and control store sales team to ensure that they are appropriately motivated and trained to meet all sales targets and that they carry out their responsibilities to the required standards. - Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement. - Monitor multiple store performance to ensure that they efficiently and effectively, identify and recommend needed services. - Coordinate & review product marketing activities with the marketing concerned person in each country. - Define opportunities for business development within concerned area. - Handle the customer’s complaints effectively & to prepare the customer complaints analysis report on monthly base indicating the actions.

- Business strategies - Ground Game strategy- Hiring and compensation decisions - Performance management- final approval- Succession planning - Performance documentation- final approval- Respectful Workplace - Scheduling and payroll - Expense management- Training responsibilities * Orientation * Management training Achievements:* My store has the record upon all Alshaya stores in the Middle East for the largest sales in Opening day* My Store has the record upon all Alshaya stores in the Middle East for receiving the largest shipment in one day

A professional trainer who is responsible to plan, design all the strategic training to train the front line staffs for NISSAN & INFINITI dealer in KSA.

Evaluate the guidelines for Nissan dealers’ after-sales operations in order to define what a Nissan dealer ought to be and that Nissan meet the criteria to provide quality service to every customer around the world. As a result, these standards will support after sales vision which is improving customer satisfaction and increasing profits.

- Responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. - Preparation of the annual product sales and order plans. - Preparation of the annual spec’s improvements plan in co-ordination with product planning department.- Filtration of the main dealer’s monthly order for the entire related product to secure healthy stock levels.- Product pricing with both manufacturer and main dealer.

To engage in undergraduate teaching. The range of duties may vary from time to time butfaculty are engaged primarily in lecturing.

- Spearheaded a team of 9 technicians, a team leader and control planner to achieve projected services sales targets on daily, monthly and annual basis. - Responsible for the customer service life-cycle starting through repair completion and customer sign off