Leading an international team of talented and creative individuals in the creation of the first Mobile Education Application for Arab speaking Children and families, wherever they are around the world.Lamsa provides a one stop shop for parents and children to come together and bond in a fun, interactive and safe, educational environment across multiple Digital media platforms.Fostering collaboration between various teams including: Creative, Technology, Education, Special Education, Production, etc.Responsible for developing and nurturing an Ecosystem made up of strategic partnerships including Content Producers, Media, Mobile Operators, Platform Operators & Manufacturers, Governments, and NGOs.

Lead Mobile Content Company to become one of the most successful digital and mobile content and services companies in the region operating via 5 different offices across the region.My greatest achievement during my role as CEO is the development of one of the strongest core teams in the Mobile and Digital space in the MENA region. My team and I expanded our business by establishing strategic relationships and partnership with more than 20 mobile operators, leading media brands including ADMC, ESPN and 100s of other media and content brands and services.

I was responsible for creating and managing a regional distribution arm for Bravo Telecom Company, the Region's leading wireless communication provider.In my capacity as the MD, I build and managed the following functions and departments:- General Management- Sales Management- Customer Support

Co-founded Fi-Me in 2008 to serve as a leading regional Mobile Content and Advertising platform. Oversaw and directed the development and operations of one of the largest cross-regional Location Based ads networks in the MENA region.Represented a Board of Directors made up of leading Investors and Entrepreneurs.

Established a track record of success and ability to create and grow multi-million dollar business operations by developing new offerings, products, and solutions, within complex and competitive environments. Created and implemented strategies to penetrate and grow new verticals, territories, and business lines.I was also responsible for the establishment and management of strategic partnerships with international providers and developers across the globe.Built and lead teams handling end to end business development and support operations including:- Identify, qualify, acquire and grow relationships 
- Conduct presentations, demos, PoC- Customer Proposals and bids - SPIN and Solution-selling techniques- Build and maintain strategic customer and partner relationships- Active sales funnel and opportunity pipeline and forecasts
- Actively participate in industry trade shows and conferences, representing the company in a professional manner to seek out sales leads, and follow up to close deals.- Manage meetings and events at HQ and abroad

Responsibility included:- Conducting data gathering workshops with business and IT- Discovery and analysis of pains, needs, requirements- Understanding customer digital and e-business requirements- Proposing and architecting solutions- Producing business and software requirement specifications- Aligning testing scenarios- UAT testing & oversee go live- Capture and manage customer feedback and approvals- Business Process Management (BPM) consulting including: Assessment, Design, and Documentation of Processes and Procedures using best practices, automated tools, and frameworks

Served as a Content and GameMaster, providing localized content and updates and coordinating between the global control center in Amsterdam and monitoring a capacity of 25,000 players per country from across the region.