Cathrine Baek Email & Phone Number

Washington, DC, US

• UX design fellow for early stage behavioral health tracking start-up.
• Lead design, conception, and execution of the visual workflow for all parts of the application.
• Optimize design for check-in and on-boarding data entry flows, for data visualization to track insights for users to analyze behavioral patterns, and for clinical recovery treatments.
• Collaborate with the engineering and product teams to develop a user experience that adheres to usability best practices for their mobile app.
• Conduct user testing and integrate user feedback for new features across the application.

• Lead conception, art direction, and design production for the Amazon Home, the firm’s largest account, Pinterest page, while optimizing for user engagement through consistent and upscale brand aesthetic.
• Designed all social media content for Prime Video across all social platforms, translating complex narratives into campaignsspeaking to the social climate, and contributing to increased viewer engagement and account.
• Collaborated with creative, strategy, and marketing teams in client acquisition through the generation and design of pitch decks for large enterprise clients, including Spotify, Fenty Beauty, and Grande Cosmetics.
• Assist in designing social content across the firm’s portfolio, including Looney Tunes and Intuit.

• Revamped and orchestrated creative marketing campaigns encompassing three prominent health club brands across the DMV: Onelife Fitness, Sport&Health, and Crunch Fitness.
• Collaborated with the marketing team to conceptualize initiatives that not only attracted new members, but also retained existing ones during the pandemic.
• Spearheaded digital newsletter campaigns targeting past, current, and prospective members, exceeding target membership goals.
• Assisted in the launch of online workouts through our innovative mobile app and website, Onelife On-Demand.
• Coordinated models and organized schedules for photo and video shoots for seasonal campaigns.
• Rejuvenated club merchandise to resonate with contemporary trends, thereby appealing to our core demographic.

• Designed an array of marketing materials for a prestigious real estate firm located in the DC metropolitan area.
• Crafted digital newsletters, postcards, brochures, direct mailers, advertisements, social media content, invitations, bespoke holiday cards, and client gifts; all tailored to resonate with their opulent and exclusive.
• Initiated projects that not only set the brothers apart, but also reinforced their brand’s prominence within the brokerage, solidifying their distinction in the luxury real estate market.

Washington D.C. Metro Area Jobspring Partners is a professional IT staffing agency that takes an innovative approach to matching the most qualified IT engineers with organizations that offer rewarding full-time and contract career opportunities. We use a team-based approach to recruiting and work exclusively in the technology communities of ten major North.