amazon.com/korvea

Helping clients with PPC and analytics implementation.

• Managed email and all paid media channels such as paid search, paid social, and programmatic• Improved overall company’s financial standings by changing the entire marketing strategy based on attribution and improving the efficiency of all marketing campaigns• Increased company’s revenue by 40% YoY while maintaining a ROAS of 7x, which resulted in the company securing financing to grow further.

• Decreased overall CPL by 83.7% (from $441.56 to $72.02) through optimization of campaigns and landing pages, increasing efficiency by 6.13x • Managed paid search, programmatic display, and paid social for all regions in Canada• Onboarded Ringba for call-tracking to assess performance of traditional and digital media• Revamped tag structures in Google Tag Manager for more accurate tracking and measurement• Consulted global leaders best practices in paid media and analytics

• Specialized in demand generation and direct response campaigns through paid online marketing channels such as paid search, paid social, and programmatic display• Achieved an average ROAS of 4.8x, measured with the use of incrementality and attribution• Worked with the analytics team to build in-house attribution models• Worked with the analytics team in creating algorithms to automate the prioritization of high inventory and top performing products for PLA campaigns• Helped transition the company's focus from B2C to B2B to acquire repeat purchasers and increase the company's ROAS

• Specialized in demand generation and direct response campaigns through paid online marketing channels such as paid search, paid social, and programmatic display• Platforms that were used include (but not limited to) Adobe Media Optimizer, Adobe Analytics, Google Adwords, Google Analytics, DoubleClick Campaign Manager, Google Tag Manager, Criteo, Facebook, and Atlas• Used a DMP (Adobe Audience Manager) to create audience segments that combines both first-party and third-party data to reach hyper-targeted users• Took lead and ownership of all paid marketing channels as of September 2017• Learned basic HTML, CSS, SQL, and JavaScript.

• Consistently ranked top 1% in sales nationwide out of over 3000 Rogers/Fido employees• Trained and supervised newly hired staff• Coached sales representatives weekly in meeting their targets• Assisted and instructed customers with technology information and capabilities• Managed store operations when manager was off shift

• Taught English to students in Grade 1-6• Mentored and evaluated the next generation of foreign English teachers that were undergoing training• Created lesson plans daily to optimize students' learning• Supervised and lead students during school field trips