Michael Bae Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

amazon.com/korvea

Vancouver, British Columbia, Canada

Helping clients with PPC and analytics implementation.

Vancouver, British Columbia, Canada

• Managed email and all paid media channels such as paid search, paid social, and programmatic
• Improved overall company’s financial standings by changing the entire marketing strategy based on attribution and improving the efficiency of all marketing campaigns
• Increased company’s revenue by 40% YoY while maintaining a ROAS of 7x, which resulted in the company securing financing to grow further.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, Canada Area

• Decreased overall CPL by 83.7% (from $441.56 to $72.02) through optimization of campaigns and landing pages, increasing efficiency by 6.13x
• Managed paid search, programmatic display, and paid social for all regions in Canada
• Onboarded Ringba for call-tracking to assess performance of traditional and digital media
• Revamped tag structures in Google Tag Manager for more accurate tracking and measurement
• Consulted global leaders best practices in paid media and analytics

Vancouver, Canada Area

• Specialized in demand generation and direct response campaigns through paid online marketing channels such as paid search, paid social, and programmatic display
• Achieved an average ROAS of 4.8x, measured with the use of incrementality and attribution
• Worked with the analytics team to build in-house attribution models
• Worked with the analytics team in creating algorithms to automate the prioritization of high inventory and top performing products for PLA campaigns
• Helped transition the company's focus from B2C to B2B to acquire repeat purchasers and increase the company's ROAS

Vancouver, Canada Area

• Specialized in demand generation and direct response campaigns through paid online marketing channels such as paid search, paid social, and programmatic display
• Platforms that were used include (but not limited to) Adobe Media Optimizer, Adobe Analytics, Google Adwords, Google Analytics, DoubleClick Campaign Manager, Google Tag Manager, Criteo, Facebook, and Atlas
• Used a DMP (Adobe Audience Manager) to create audience segments that combines both first-party and third-party data to reach hyper-targeted users
• Took lead and ownership of all paid marketing channels as of September 2017
• Learned basic HTML, CSS, SQL, and JavaScript.

Coquitlam Centre

• Consistently ranked top 1% in sales nationwide out of over 3000 Rogers/Fido employees
• Trained and supervised newly hired staff
• Coached sales representatives weekly in meeting their targets
• Assisted and instructed customers with technology information and capabilities
• Managed store operations when manager was off shift

Yeongdo-gu, Busan, Korea

• Taught English to students in Grade 1-6
• Mentored and evaluated the next generation of foreign English teachers that were undergoing training
• Created lesson plans daily to optimize students' learning
• Supervised and lead students during school field trips

Bachelor Of Business Administration - Bba

• Graduated with distinction • Graduated with a GPA of 4.0 • Completed part time while working full time.

Business Administration And Management, Marketing Communications Option

Activities and Societies: Member of BCIT Marketing Association and Enactus • Graduated with distinction. • Awarded scholarship award for.

General Studies, Psychology & Criminology