Luis Báez Email & Phone Number

California, United States

Goleta, California, Us

I create e-learning programs for B2B sales pros and business leaders, delivered globally on platforms like LinkedIn Learning and Cornerstone. My first course, Personalized Sales: How Real Connections Can Produce Powerful Results, dropped in December 2021—and let me tell you, it slayed! I even snagged Author of the Year for it.Since then, I’ve developed four courses, reaching over 50,000 learners worldwide with a killer satisfaction rating of 4.8 out of 5. My courses are also featured in the learning libraries of Fortune 500 companies. And guess what? Two more programs are on the way. Stay tuned—I'm cookin' up a yummy sales stew!

San Mateo, Ca, Us

Business leader, sales pro, or solopreneur? Let me help you level up that sales game so you can build your confidence—and your stack! As a Revenue Enablement Strategist and Sales Coach, I offer 1-on-1 coaching, a signature online program, and I’m ready to bring all the heat as a speaker or podcast guest. Let’s break it down:★ 1-on-1 Coaching ★→ Custom Solutions: We’re tackling your challenges head-on→ No-Fluff Strategies: Immediate tools you can use today→ Accountability: I’m here to keep you focused and slaying those goals★ Your Revenue Rescue Plan ★→ Full Sales Playbook: A clear roadmap for sales success→ Downloadables Galore: Templates, scripts—everything you need→ Learn at Your Own Pace: No pressure, just progress→ Video Coaching: Gut checks and pep talks to get you through★ Speaking Engagements & Podcasts ★→ High-Energy Talks: I bring the real talk, no snooze-fests here→ Years of Experience: I’ve done the work, now let me share the wisdom→ Practical Advice: It’s all about what works in the real worldReady to work some magic on your revenue, together? Let’s make it happen!

Sydney, New South Wales, Au

➔ Championed the design and execution of a holistic revenue enablement strategy with the support of 2 Enablement Managers, focused on 6 critical Sales roles and 3 key Customer Success positions across 3 global regions, meeting goal of driving teams to $100M+ ARR➔ Developed role-specific Sales onboarding and certification paths, resulting in 100% rate of full certification in 90 days across all regions, and an average 78 days to full ramp for new or promoted AEs➔ Collaborated with cross-functional teams to devise and execute global GTM strategies for launch of Deputy HR, exceeding $10M ARR revenue goal 4 months ahead of target and achieving 100% product certification of sales reps on the first attempt ➔ Worked closely with Partnerships team to execute inaugural launch of Deputy Embedded in partnership with Bambee HR, achieving 100% product demo certification of their sales reps by launch and building comprehensive enablement content library ➔ Provided targeted leadership development coaching for 5 Sales Managers across Europe, US, and Australia, focusing on enhancing sales performance coaching skills, which resulted in 24% increase in manager relationship satisfaction in Enablement Pulse Surveys➔ Drove the development of comprehensive onboarding and continuous coaching and learning programs for CSMs, resulting in a 7% improvement in renewals➔ Partnered with Product team to develop technical training curriculums for Solutions Architects, boosting solution design efficiency and elevating demo conversion rate by 17%.➔ Devised and implemented a leadership training framework for CS Managers, culminating in a 15% improvement in overall team Gong scorecard performance

Sydney, New South Wales, Au

➔ First Enablement hire in company history, championed the design and execution of a holistic sales enablement strategy with the support of 1 Enablement Manager, focused on 7 critical Sales and Partnerships roles with goal of transforming team dynamics and establishing sales performance culture➔ Partnered with RevOps to implement LMS (Seismic Learning), Sales Engagement platform (Groove), Revenue Intelligence tool (Gong), all integrated with Salesforce to enhance analytics and insights capabilities➔ Forged strategic partnership with Marketing to refine lead generation strategies, resulting in 25% increase in qualified leads and a 15% growth in MQL conversion rates, significantly boosting sales pipeline➔ Teamed up with Partnerships to enable product resellers through specialized enablement program, resulting in 19% growth in reseller sales volume and 25% lift in active reseller participation➔ Developed role-specific training and certification paths for 5 sales roles globally with 98% learner satisfaction rate, leading to 23% uplift in BDR lead qualification and 12% growth in AE deal closure rates➔ Led a targeted performance coaching initiative in Gong for AMs and SDRs, achieving a 13% growth in customer expansion and a 25% increase in lead qualification efficiency➔ Provided weekly leadership development coaching for 5 Sales Managers across 3 regions (Europe, US, Australia), focused on bolstering team management capabilities, strategic sales execution, and coaching skills

San Francisco, Ca, Us

➔ Developed and led a targeted sales enablement strategy for Brandcast, focusing on impactful training and process optimization to boost sales performance and readiness for acquisition➔ Implemented an advanced analytics dashboard to track and measure sales activities and outcomes, facilitating data-driven decisions that resulted in a 15% reduction in sales cycle duration➔ Organized and executed a series of sales boot camps and workshops, focusing on advanced sales techniques and CRM best practices, which enhanced sales representative productivity by 25% and improved lead management processes➔ Collaborated with the marketing team to refine sales messaging and collateral, leading to a 20% increase in engagement rates on sales pitches and presentations, thereby amplifying the effectiveness of sales communications and customer interactions➔ Spearheaded a mentorship program between senior sales executives and junior sales staff, fostering knowledge transfer and skill development that contributed to a 30% improvement in the sales qualification process and a 10% overall revenue increase during the tenure

Austin, Texas, Us

➔ Managed Tesla Explores fleet of 6 mobile stores across North America, with a staff of 112 in 9 sales districts and a quarterly quota of $20,000,000+➔ Exceeded sales goals, attaining 112% of Q3 17 and 107% of Q1 18 quota➔ Designed and implemented North American field sales training program, reducing maintenance costs by 21% in the first quarter

San Francisco, California, Us

➔ Developed custom corporate ground transportation programs for Fortune 500 companies with investments ranging from $500,000 - $2,000,000 and an annual quota of $20,000,000+➔ Exceeded sales goals, attaining 174% of Q3 quota➔ Nurtured strategic partnerships with Corporate Travel Managers, Procurement, Legal and Security Analysts at companies including BP, Bayer, Samsung, Nationwide, Honeywell, TIAA, World Fuel Services and John Deere➔ Supported global expansion efforts, conducting 30+ interviews per week with candidates across Europe, North America and South America➔ Designed and facilitated monthly New Hire and Product trainings

Mountain View, Ca, Us

➔ Developed custom search, display, video, mobile and social media campaign strategies for Fortune 500 marketers and agency partners with investments ranging from $1,000,000 - $6,000,000 and an annual quota of $50,000,000+➔ Exceeded 2015 sales goals, attaining 105% of annual quota and 111% of Q3 quota➔ Nurtured strategic Energy and Business Services partnerships with clients and agency partners, including NRG, Constellation Energy, TXU, Verengo, Waste Management, Upwork, Infogroup, and 99designs➔ Facilitated monthly New Hire, Presentation Skills and Negotiation trainings as part of Google’s peer-to-peer coaching program

Sunnyvale, Ca, Us

➔ Developed custom social media, display and mobile campaign strategies for Fortune 500 marketers and agency partners with investments ranging from $25,000 - $500,000 and an annual quota of $2,000,000+➔ Exceeded sales goals, attaining 112% of 2013 annual quota, 143% of Q2 13 quota, 117% of Q1 14 quota➔ In 2013 was responsible for growing a new territory, developing partnerships with Entertainment & Media clients and respective agencies, including Paramount Pictures, Dolby, Quantcast, Netflix, DirecTV, Disney, LA Times and O’Reilly Media➔ In 2014 was responsible for developing Industrial Markets partnerships, including Halliburton, Raytheon, 3M, Georgia Pacific, Penske, Rockwell Automation, Apex Industrial Technologies, Thermo Fisher Scientific, Canadian Solar and BI Worldwide (250% YoY)➔ Designed and facilitated monthly New Hire Orientation and Sales Development trainings➔ Secured $10,000 grant from the LinkedIn For Good Foundation to create a summerinternship program in collaboration with non-profit partner First Graduate

London, Gb

➔ Single-handedly managed all Direct Response business for the organization while the Director was on extended leave, selling through CPM, CPA and CPC display and mobile solutions to new and existing clients➔ Closed new business for BBC.com, BBCAmerica.com and LonelyPlanet.com and fostered new relationships, client-direct and agency, across the US by developing and positioning strategic media and sponsorship solutions in response to client RFPs and by conducting daily cold calls➔ Managed sales process from initial call to upsell and/or renewal, working closely with Sales Planners, Marketing, Pricing, Inventory Management, Sales and Ad Operations teams➔ Presented pitches for each property to media buyers and decision makers at the agency and client level

London, Gb

➔ Managed accounts for a team of Account Executives on East and West coast➔ Responsible for managing new and existing key strategic Fortune 500 partnerships➔ Independently developed new Direct Response partnerships, both agency and client-direct➔ Responsible for overseeing post-sales processes/campaign management and managing support staff of 4 Sales Planners and 3 Account Coordinators➔ Planned and coordinated client entertainment

Us

➔ Managed accounts for a team of Sales Directors on East and West coast➔ Responsible for managing key strategic partnerships➔ Assisted in the pre-sales processes, which includes preparing RFPs, developing strategic media plans, conducting market research and preparing competitive analysis reports, preparing capabilities/pitch decks ➔ Assisted in post-sales processes and management of campaigns, which includes collecting advertising assets, daily communication with clients, reporting on campaign performance, overseeing contract management and billing, managing production of strategic campaigns and preparing media placement optimizations ➔ Planned and coordinated client entertainment

➔ Managed daily operations for judge and 8 attorneys with caseloads of 40 to 100 cases each, by conducting legal and Internet research, organizing Guardian Ad Litem appointments, assigning newspapers in orders for publication➔ Assisted the judge with editing decisions, orders and decrees➔ Produced press releases for the Court in local newspapers and law journals➔ Coordinated and maintained the judge’s personal and business calendars

Sociology and Spanish double major, studied abroad junior year at the University of Cordoba in Cordoba, Spain