Lead all operational areas of the organization, including Customer Service, Claims, IT, Networking, Billing and Collections, New Business, Underwriting and General Services.Provide strategic direction in order to support and boost tactical plans.Manage the unit's Strat Plan and coordinate efforts and resources with other subsidiaries.Major achievements:• Spearheaded the company’s efforts in digitizing major operational processes, including: * Paperless workflows throughout the organization, achieving cost reductions as well as improved processing and customer response times * Sales app development for external agents, minimizing data entry errors, improving time to issue and speed up commission payments * External agents’ portal, providing key functionalities and reports for administering their book of business• Led the efforts that produced key operational and financial business intelligence dashboards, improving visibility of key metrics and processes• Created and deployed the company’s digital marketing strategy, including: * Website redesign, adding self-servicing functionalities, improving customer response time and obtaining operational efficiency, while continuously generating qualified sales leads * Conversion of traditional to digital and social media advertising, improving lead generation while reducing acquisition cost * Social channels communications with internal and external agents * Personalized agent website• Developed a policy retention and customer conservation program using digital and traditional means• Developed internal and outsourced contact centers, improving response times and adding new communication channels with policyholders and agents

Sales & Marketing consulting specializing in:* Sales Force & Channel Optimization* Sales Management* Sales Training* Sales Outsourcing* Strategic Marketing* Advertising

Responsible for the startup of the Dominican Republic’s operation, including company creation with all the legal processes, creating and establishing key partner/supplier relationships, establishment of the physical offices. Hiring, training and developing the sales team. Establishment and training of operational processes. Create and implement marketing campaigns.

Responsible for reaching the goals set by the company with a team of 92 employees, including the Yellow Pages, Business Register and Tourism Industry Teams. Plan and implement objectives and strategies for the Sales Campaigns. Establish Goals and Quotas for the Operation, Division, Unit and Sales Reps. Establish and control the Department’s Yearly Budget. Establish and maintain the Department’s Strategic Plan.Major Achievements of the Unit:• Achieved the 3rd largest growth in Print and Digital Revenue against all regions in the Berry (Yellow Pages) Organization in 2009 • Achieved a 9.7% sales growth on the 2007 Isla Campaign in spite of a negative economic environment (Negative GNP)while at the same time increasing the customer base by 11% • Sustained growth on electronic Products in excess of 35% for the 2006~2007 period

Transferred from the Dominican operation in March 2004. Responsible for reaching the goals set by the company with a team of 92 employees, including the Yellow Pages, Business Register and Tourism Industry Teams. Plan and implement objectives and strategies for the Sales Campaigns. Establish Goals and Quotas for the Operation, Division, Unit and Sales Reps. Establish and control the Department’s Yearly Budget. Establish and maintain the Department’s Strategic Plan.Achieved to a 12.6% Growth in the total number of Advertisers from 2004 to 2006 by succesfully identifying customers needs and addressing them with the right product offerings • Led the Unit in 2004 to the highest growth in the Isla Campaign in the precedding 5 years. • In 2004, the advertiser base for Yellow Pages grew 3.3%, contrary to a negative trend in the previous year.

Joined the company as Sales Manager in January 2000, and promoted to Sales Director in August 2001. Responsible for reaching the goals set by the company with a team of 42 Sales Reps., 3 Special Accounts Managers, 9 District Sales Managers and 3 Business Register Sales Executives. Plan and implement objectives and strategies for the Sales Canvass. Establish Goals and Quotas for the Operation, Division, Unit and Sales Reps. Establish and control the Department’s Yearly Budget. Establish and maintain the Department’s Strategic Plan.

Joined the company in 1988 as a Sales Representative and occupied the positions of Assistant Sales Manager and International Sales Manager before becoming Marketing & Sales Manager. Responsible for the sales of the company. managing a Team of 13 Sales Representatives, and 4 in-house Representatives (customer service). Elaboration of Yearly sales forecasts and individual goals for the sales representatives. Handling key accounts. Preparing and doing Sales presentations for key accounts as well as Budget presentations to Senior management. Supervising the preparation of work procedures and head of the ISO 9000 team in the department. Responsible for the marketing aspects, including advertising, promotions and trade shows (national and international). Evaluating and Recruiting Sales personnel.