Meet Bafna Email & Phone Number

Mumbai, Mh, In

• Spearheaded the development and execution of 7 NFOs and 20+ product marketing campaigns in the past year, while ensuring optimized information availability across digital, print, and outdoor mediums.• Crafted tailored product communications for digital assets and partner portals, and devised targeted campaigns around key festivals to boost brand relevance.• Demonstrated strong project management skills by leading the entire lifecycle of the brand films, topical films, and investment strategy videos to cater to diverse investor segments.• Amplified product visibility through key events like Morningstar Conference and FICCI, and developed tailored content for targeted campaigns aligned with festivals and occasions.• Drove innovation by actively experimenting and holding brainstorming sessions to develop fresh content ideas and optimize marketing materials, focusing on enhancing investor engagement and simplifying complex market information ensuring clearer communication and better investor understanding.• Consistently met deadlines, adopted a customer-centric approach and maintained up-to-date dashboards, reports, and communication calendars to support strategic decision-making.

Mumbai, Maharashtra, India

• Executed comprehensive product marketing campaigns (regular and NFO) across all channels, ensuring timely execution, seamless coordination, and optimal management for maximum impact.• Aided in developing compelling main creatives for products lacking established visuals, contributing to increased brand awareness and market recognition.• Delivered strategic marketing support to the sales team for all Mutual Fund Distribution (MFD) campaigns, driving effective promotional efforts and sales growth.• Managed channel marketing initiatives, including:- Automated communications for fund-related milestones and anniversaries- Monthly Chief Investment Officer (CIO) newsletters- Comprehensive MFD empanelment kits• Maintained and updated critical reporting tools, including dashboards, Joint Status Reports (JSRs), Management Information System (MIS) reports, monthly review presentations, communication calendars, and competitive analysis, ensuring data-driven decision-making and strategic alignment across functions.

Mumbai, Maharashtra, India

- Understanding and analyzing social media of Dukes and its Competitor brands for devising new strategy to increase user engagement.- Ideate and create engaging content both for digital as well offline marketing activities.- Propose promotional activities and events.

Pgdm, Marketing, A+

Bachelor Of Commerce - Bcom, Accounting

Hsc, Accounting

Education record