Mohammed Bagalagel Email & Phone Number

Saudi Arabia

Reporting to the Managing Director, I am responsible for 13 brands in sugar confectionery, biscuit and nuts category. The market leaders are TROLLI gummy, kopiko candy, Kagi swiss wafer and Al Rifai premium nuts. Achieved two digit growth and execute heavy BTL activates in different channels. Major responsibilities as marketing manager are:- Developed annual marketing budget- Created monthly tracking system for marketing expenses- Renewed agreements for all partners with… Show more Reporting to the Managing Director, I am responsible for 13 brands in sugar confectionery, biscuit and nuts category. The market leaders are TROLLI gummy, kopiko candy, Kagi swiss wafer and Al Rifai premium nuts. Achieved two digit growth and execute heavy BTL activates in different channels. Major responsibilities as marketing manager are:- Developed annual marketing budget- Created monthly tracking system for marketing expenses- Renewed agreements for all partners with clear direction, strategies and targets- Achieved 80% of Kingdom wide dist. for direct sales channels during new launching campaigns of Borgat lollipops- Sat new standards of brands visibility in KA- Initiated Relationship management system with partners through quartery review, factory visits, and market visits- Sat a promotional calendar covering all customer contracts- Developed a Social Media plan and integrated with BTL Show less

Saudi Arabia

• Execute the Annual Marketing Operating Plan that will consistently deliver the needed building blocks to achieve the strategic business plan. -Deliver quality Marketing Grids for the brands-Prepared and analyzed monthly/quarterly and annual close out reports of the initiatives and provided valuable inputs to the management.- Provide guidance to the sales organization in order to meet the annual operating plan to the company.- Created and Activated the biggest BTL of Borgat… Show more • Execute the Annual Marketing Operating Plan that will consistently deliver the needed building blocks to achieve the strategic business plan. -Deliver quality Marketing Grids for the brands-Prepared and analyzed monthly/quarterly and annual close out reports of the initiatives and provided valuable inputs to the management.- Provide guidance to the sales organization in order to meet the annual operating plan to the company.- Created and Activated the biggest BTL of Borgat gummy in malls and supermarkets with a reach over 2 million consumer - Extablished the loyalty program for the wholesalers Show less

Saudi Arabia

Position Held: Reporting to the Marketing Director, I had two categories under my brand portfolio. 1) Sugar Confectionary 2) Biscuits and Wafers & 3) Snacks. In Sugar Confectionary, I was responsible for 4 brands with one market leader item with an achieved 20% growth in the category annually. These brands are Kopiko Candy, Tutti Frutti, Choki Choki, & Lacorice. In Biscuits, I was responsible for 4 brands which included international brands and Wefag is the authorized distributor. Main… Show more Position Held: Reporting to the Marketing Director, I had two categories under my brand portfolio. 1) Sugar Confectionary 2) Biscuits and Wafers & 3) Snacks. In Sugar Confectionary, I was responsible for 4 brands with one market leader item with an achieved 20% growth in the category annually. These brands are Kopiko Candy, Tutti Frutti, Choki Choki, & Lacorice. In Biscuits, I was responsible for 4 brands which included international brands and Wefag is the authorized distributor. Main brans held was Danisa Cookies, Timer Wafermaster, Time hayhay choco sandwitch.Snacks category had Yoki rice crackers.Following were my major responsibilities as a Brand Manager: • Reviewing Brand Performance via internal Sales Systems and reports • Preparing and analyzing the annual budgets, forecasts and promotions for my brands • Planning the strategic Consumer, Trade and Sales level promotional strategies to achieve monthly set targets • Liaison with agency with brand promotional projects (ATL, BTL) and media planning • Liaison with internal suppliers Quarterly and Annually to update them on Brand Performance and major initiatives. • Conducting actionable market visits across Saudi Arabia to gather market intelligence and competitor activities • Developed and renewed contracts with Key Account customers • Launched several new SKUs and Brands Show less

Saudi Arabia

- Added new countries to the export portofolio in Europe- Created private labels brands- Created new production plan system- Created raw and packing materials controls and order management- Developed spare part stock system: min/max usage- Back up supplier & Reduced the packaging material cost by issued fixed contracts with big suppliers

Saudi Arabia

- Led particpation in international confectionary exhibitions- Increased number of export customers by 20%- Created sale incentive plan for top customers- Developed RCCP- Developed cost saving project for manufacturing material- Created preventive maintenance system

Saudi Arabia

- Designed Marketing Activity Calendar according to market needs- Create system of point of sales material- Reviewed marketing activities and sat new plans- Sat new contract system with export customers from scratch- Designed incentive program for all customers- Increase of business with two digit growth

Saudi Arabia

- Set promotion plans tosale team - team plans evaluation and auditing

Saudi Arabia

- Sale Supervisor for Jeddah team handeled all groceries sales- Increased team members from 7 to 12- Designed gifts & promotions to groceries owners to encourge them to have fixed sales amounts- Sat new rout plans based on gerographical distribution