Baggio Xiaofeng Song is the Co-founder and Chief Growth Officer of iNSPIRE, an integrated agency based in Shanghai. With nearly two decades of experience, Song has honed his expertise in developing brand strategy, crafting integrated communications campaigns, devising media strategies, implementing programmatic media solutions, and spearheading e-commerce strategies and technology solutions. He has cultivated his skills through notable roles at esteemed organizations such as Leo Burnett, BBDO/Interone, Google, and Omnicom Media Group.At iNSPIRE, Song leads a dynamic team comprised of brand strategists, media planners, content planners, performance media operators, and data analysts. Together, they collaborate to deliver comprehensive omnichannel strategies and executions tailored to both international and local brands operating within the Chinese market. Additionally, Song drives e-commerce and social commerce initiatives at iNSPIRE Communications Group, the holding company of iNSPIRE, notably through the launch of BrandPrime in 2019. His proactive approach fosters integration and synergy between communications and e-commerce sales efforts, maximizing impact and effectiveness.Song's industry recognition is evidenced by his inclusion in the AME Asia Pacific Grand Jury in 2020, 2021, 2022 and 2024. Under his leadership, iNSPIRE has achieved ranking in the top 10 worldwide as scored by the AME Awards in 2019 and 2020.Educationally, Song holds an MBA degree from Tsinghua University (ranked #25 in the QS World University Ranking 2024) and an Executive MBA degree from China Europe International Business School (CEIBS), home to the world's #2 EMBA program according to the Financial Times rankings spanning 2020 to 2023.